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Marketing

Lesson 6 from: FAST CLASS: Newborn Posing

Kelly Brown

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Lesson Info

6. Marketing

Next Lesson: Products & Pricing

Lesson Info

Marketing

I love shooting. So when it comes to marketing products and pricing and all of that, I had to I had to learn that from somebody else I really did and then when I had to do was learn it from different avenues and put it into practice into my own business and worked out what I love to do, worked out what was working for me in my situation and then come up with um some strategies for marketing and some and some products that you know I really wanted to sell and that I wanted to see my work printed on and and sold in. So um when it comes to marketing and getting your business name out there, I used to advertise in a couple of obstetricians officers and what I did was I made a very very small um square eight by eight hard cover album. I made about five copies of it and I got dressed up. It was like I was going on a job interview and I took my album full of all my pictures around to different offices and I showed them my stuff and whoever wanted to have it on their coffee table in their offi...

ce kept it along with the help of business cards and things like that. So I found that a massive tool in helping me get started with newborns because it was the right place at the right time. Um there were pregnant women going in there for the first time for the last time before they gave birth, they were sitting there waiting for their appointments. They were able to look through my book, see my images, it had my business name plastered all over it and it was something for them to actually sit and look at and there's an amazing saying that people won't remember what you tell them but they will remember what how do you make them feel so being able to put a whole heap of images in there that made them feel so excited about the birth of their they're coming child. They remembered my business name because it gave them a feeling. So if you're gonna portfolio build, I would recommend offering like a package especially on social media about how to you know get clients in your door and offer five images for a couple of hours and and get them into your studio and start practicing and get those images onto your websites and onto your blogs. Because when people start finding you they want to see your work. That's what makes them pick up the phone and ring you. That's what makes them email you. Being able to see, see some actual images. So that's a really really good way to get started there. Um Since since having put those books in the obstetricians offices, I actually haven't advertised in too many other places. I once took out an advertisement in a magazine which was a free magazine targeted at um at mothers and um and women and I think I got one phone call and they didn't book. So it didn't work for me. So I didn't go back and waste more money on that advertisement, but what I did was learn how to make my website and blog work for me because the internet and google are a massive tool and they're free, they're really free. So websites aren't free, blogs aren't free, but advertising on the internet is free if you do it right. So I would recommend I'm not the best at it and I'm not very technically minded, but I would recommend learning how to optimize your online information to get the most out of it, which means um putting enough content on there about what you do specific to what you do and what you want to show if you primarily want to show newborns only show newborn work. And so all the content that I'm putting into my blog on my website is picked up by google. So when people search for you in your particular area and I'm posting regularly onto my blog, I'm it's like it updating my website, but I try to do it as often as I can, but I'm constantly putting information onto there because people are so time poor at the moment, they don't have time um to to look for things and everything is just punched into google, you know, Brisbane newborn photographer and I come up on the first page and it's not because I pay to be on the first page, it's because I'm constantly putting information into my website and into my blog about my business and about what I do and repeating that content, but not so I'm overcrowding it, but I'm I'm constantly updating and putting information into and that's what google picks up. So it's really important to learn how to do that and be aware of the need to constantly update it so that it is you're easy to find, especially in your area. Um other things that come to any, any free online um listing place, I'm not sure in America, but we have like websites called Hot Frog and things like that in Australia and they're just online directories and I list all my business with them. So being able to list your website with as many online directories as possible, they offer back links back to your website. So the more content you're putting out there with your website, the more likely people are going to find you when they're searching for something in particular based on what your services are

Class Materials

Bonus Materials with Purchase

Newborn Posing Guide
Pricing Guide
Tips For Putting Baby To Sleep

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