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Get Commitment

Lesson 26 from: FAST CLASS: Turn Your Service Into A Product

Tara McMullin

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Lesson Info

26. Get Commitment

Next Lesson: Get Buy In

Lesson Info

Get Commitment

it's not enough to just get people's attention, you have to get commitment. What I hear very often with this is I give my audience a ton of value, but how do I get them to actually buy? Give my audience a ton of value, but how do I get them to actually buy? And the way we get people comfortable with the idea of buying the process of buying is by starting to ask for commitments or micro commitments, Little tiny small things really early on. So let's take a look at a whole bunch of different kinds, click a link, open an email, fill out a survey, watch a video, follow you on social media attended event. Sign up for a webinar, opt in for a welcome gift, start a free trial purchase, a very low cost offer. All of those are micro commitments. So uh the task that goes with this lesson is to create a process of micro commitments that increases trust and encourages action. You could do it with an email automation sequence like this, you could just do it with planning out the next month of blog p...

osts that you have, you could do it on your facebook page, you know, you could create a series of micro commitments just right on your facebook page of email marketing is a stumbling block for you. Don't let it get in the way, try something else and then do email marketing because that's the one non negotiable, but you can give it a try with a lot of different ways

Class Materials

Bonus Materials with Purchase

The Observation Engine - Multimedia Pack
Create a Product That Resonates Workbook
Turn Your Service Into a Product Workbook

Ratings and Reviews

a Creativelive Student

I'm in business a looong time and know a lot but... Tara is great, the course is great and it is a MUST SEE for every entrepreneur. I'm not a native speaker (from Germany) but I can follow Tara very easily and there is the transcript... just in case ;-) Well done!!!

Student Work