Lessons
Class Introduction
03:15 2Change How You Think About Your Business
02:05 3The Profit in the Process
00:55 4What is an Asset?
02:39 5Set a Different Goal
02:15 6Name Your Unfair Advantage
02:31 7Document Your Client Intake Process
09:22 8Identifying What You're REALLY Selling
02:53Apply Your Unfair Advantage
02:41 10Build to Sell
08:56 11Observe What Matters in Your Customer's World
05:43 12Identify & Engage the Opportunities
01:25 13Test Your Response
04:01 14Describe the Transformation
04:22 15Find & Test Your Key Insight
08:59 16Bulid to Sell (Part Deux)
09:36 17Price Your Product
09:26 18Make Your Offer
05:43 19Gather Feedback
06:51 20Iterate, Reposition, Differentiate
08:02 21Create the Ideal Customer Experience
03:21 22Identify What Your On-Boarding System Needs
03:59 23Analyze System Needs & Solve Customer Problems
05:10 24Automate Your On-Boarding Process
04:39 25Get Attention
05:10 26Get Commitment
01:33 27Get Buy In
07:50 28Get the Sale
11:27Lesson Info
Get Commitment
it's not enough to just get people's attention, you have to get commitment. What I hear very often with this is I give my audience a ton of value, but how do I get them to actually buy? Give my audience a ton of value, but how do I get them to actually buy? And the way we get people comfortable with the idea of buying the process of buying is by starting to ask for commitments or micro commitments, Little tiny small things really early on. So let's take a look at a whole bunch of different kinds, click a link, open an email, fill out a survey, watch a video, follow you on social media attended event. Sign up for a webinar, opt in for a welcome gift, start a free trial purchase, a very low cost offer. All of those are micro commitments. So uh the task that goes with this lesson is to create a process of micro commitments that increases trust and encourages action. You could do it with an email automation sequence like this, you could just do it with planning out the next month of blog p...
osts that you have, you could do it on your facebook page, you know, you could create a series of micro commitments just right on your facebook page of email marketing is a stumbling block for you. Don't let it get in the way, try something else and then do email marketing because that's the one non negotiable, but you can give it a try with a lot of different ways
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
I'm in business a looong time and know a lot but... Tara is great, the course is great and it is a MUST SEE for every entrepreneur. I'm not a native speaker (from Germany) but I can follow Tara very easily and there is the transcript... just in case ;-) Well done!!!
Student Work
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Business Basics