Name Your Unfair Advantage
you are not the only person who can do what you do, but you do contribute an unfair advantage. Do you have a unique perspective? You have a unique talent, even unique piece that you can leverage? You have a unique, slow, unique system. There is something unique about what you do and how you do it. The good news is that's that's not a point that you have to hold on to and take care of and and, and um, you know, keep precious. That unfair advantage is the key to leveraging what you do. It's the key to scaling what you want to do if that's what you want, that's your unfair advantage. Now, you contribute this unfair advantage to your business. It's not just about you because if you only think of your unfair advantage in terms of you, you're right back where we started. So I want you to think about the unfair advantage you contribute to your business. Now, Bernadette Geula talks about this a little bit in her book. Difference, she says creating difference is about seeing things in a whole n...
ew light. It's about re imagining what the problem or need might be and then deciding that you will do whatever it takes to be the one to solve this problem for people. This approach leads to the creation of innovations and solutions that redefine the rules of the game that reinvent a category or experience. If you're at all confused about what you're unfair advantage might be. Think about what people say to you, What did they tell you is different about what you offer, which leads us to another question. What's most compelling about what you offer? And this is something that definitely your customers have been telling you about probably for years. What is most compelling about what you offer? In other words, why do people ultimately decided to buy from you? The last question here is why is your business the right one for the job? I mentioned sally hogshead uh, just a couple of minutes ago, and this was a question that she asked what I was at a training with her. She asked every one of us that was there, why is your business the right one for the job? There are so many other options, So many other options out there. Not to mention just people trying to figure stuff out on their own. Why should someone hire you instead of or your business or buy your product instead of everybody else? Why you