Lessons
Class Introduction
03:15 2Change How You Think About Your Business
02:05 3The Profit in the Process
00:55 4What is an Asset?
02:39 5Set a Different Goal
02:15 6Name Your Unfair Advantage
02:31 7Document Your Client Intake Process
09:22 8Identifying What You're REALLY Selling
02:53Apply Your Unfair Advantage
02:41 10Build to Sell
08:56 11Observe What Matters in Your Customer's World
05:43 12Identify & Engage the Opportunities
01:25 13Test Your Response
04:01 14Describe the Transformation
04:22 15Find & Test Your Key Insight
08:59 16Bulid to Sell (Part Deux)
09:36 17Price Your Product
09:26 18Make Your Offer
05:43 19Gather Feedback
06:51 20Iterate, Reposition, Differentiate
08:02 21Create the Ideal Customer Experience
03:21 22Identify What Your On-Boarding System Needs
03:59 23Analyze System Needs & Solve Customer Problems
05:10 24Automate Your On-Boarding Process
04:39 25Get Attention
05:10 26Get Commitment
01:33 27Get Buy In
07:50 28Get the Sale
11:27Lesson Info
The Profit in the Process
what you're already doing has a product embedded in it already and your product will come with your service embedded in it. It's still about transformation. It's still about change. It's still about achieving results. It's still about achieving goals. Products are just a formalized way to help us do that. I know a lot of times people think, I don't want to sell B two B, That's okay. There are lots of people out there creating products for people that aren't also businesses. I mean, look around the vast majority of things you buy on a daily basis. On a weekly basis are not for your business right there for you. If you want to build a product that is not B2B business to business, that is okay. Everything we do today is absolutely applicable to B to C, and you can create the exact same kind of results, if not better with B two C. So I don't want that to stand in your way.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
a Creativelive Student
I'm in business a looong time and know a lot but... Tara is great, the course is great and it is a MUST SEE for every entrepreneur. I'm not a native speaker (from Germany) but I can follow Tara very easily and there is the transcript... just in case ;-) Well done!!!
Student Work
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Business Basics