What is an Asset?
what is an asset or a product or a program is a tool. A product is a tool. We buy products to help us accomplish something. Hopefully you've heard me say this before because I think it's a message that takes a little bit to sink in. We buy things to fix to change, to help us achieve new goals. Your service is also a tool, but that transformation seems a lot more obvious but realizing that your product is also a tool or that the product that you're going to be creating is also a tool will help you make the transition from service to product. One kind of asset is a methodology. Uh, just like Quiet power strategy. Quiet power strategy is a system, a methodology that allows me to get results for people. It's a series of tools and conversations that you need to have with yourself as a business owner so that you can double your revenue and reduce your workload. That's what quiet power strategy is. It's a system, a methodology, you can sell that, uh, an app or software that's a tool or that's...
a, that's a type of asset. You can create a course like Graham Cochran's the Recording revolution courses. Graham is a creative live instructor and he'll be featured on our upcoming creative live podcast. Um, and he created courses out of what he knew about recording technology. You can write a book like quirky alone by Sasha Cagan. Um, books are great tools. Books are about the cheapest, most transformational thing that you can do, right? If transformation is big for you. Writing a book is a great next step. You can create a community like simple scrapper. Um, I also have a membership community called kickstart labs um, and communities are great assets because they often um, resulting recurring revenue. Uh, they often are built on, you know, the community connections between people. It's a real people oriented type of product or asset or then you could create an event or an experience like the what if conference? Uh, that's absolutely a product and asset as well. It's something that you own. It's the idea, it's the system, it's the point of leverage that you own and distribute that then allows you to create scale from there. So the question I do want to ask you guys is how did you choose what you are going to create? Because this I know is a really big concern for a lot of people. They they tend to fixate on this particular question.