Marketing Tips You Need To Know
Lesson 23 from: FAST CLASS: Turn Your Talent Into a Business in 12 StepsBeate Chelette
Marketing Tips You Need To Know
Lesson 23 from: FAST CLASS: Turn Your Talent Into a Business in 12 StepsBeate Chelette
Lessons
Class Introduction - Turn Your Talent in to Business
06:45 2Creating your Vision Statement
02:58 3Creating Your Mission Statement
02:44 4Types of Businesses
04:29 5What To Do with Your Idea
01:20 6Test Your Awesome Idea
09:31 7Competitive Research & Testing
06:21 8Creating Revenue Streams
02:17What’s Your Number?
06:23 10Funding Your Business
06:14 11Creating Customer Profiles
01:54 12Human Capital
02:17 13Organizational Structure
01:09 14Financial Responsibilities
02:32 15Legal Responsibilities
00:59 16Long-Term Growth Strategies
05:39 17Using Automation
01:28 18Your Creative Business Plan
01:47 19The Power of Your Story
01:20 20How To Make Money
01:43 21Marketing Strategies
00:25 22The Non-Sleazy Elevator Pitch
02:51 23Marketing Tips You Need To Know
03:43 24Thinking in the Long-Term
04:46 25Capturing Clients & Where To Start
03:13Lesson Info
Marketing Tips You Need To Know
Let's talk about copyrighting. Probably the number one underestimated item and the number one thing people get wrong. It's good copy. If I were going to do it all over again, I would get more copywriters sooner. I mean big, big time if you have if you English as a second language or if you're anything as a second language like me, I think I'm pretty good with my handle on the language. But those German ISMs, they keep popping up cuddling, coddling, Who cares? And when you go into the copy, make sure that somebody who is a native language speaker reviews your copy Cruel shop. Otherwise you sound unprofessional. The difference between copyrighting and proofing is that I have because I've right so much now and I've actually written a book. I have one person that does my proofing. So when I write my articles, she just sort of Americanize is it? Next step is the marketing planner. So marketing planning is when we decide now which of the social networks were going to use and we have the mark...
eting, the marketing plan and you see, this is a green Star item on page number 72 which means that this is one of the things that does go in your business plan, and what I want you to do is I want you to pull out what you think. You what the social networks are for you that you think you are going to use. And I made you space for four of them, so I don't want you to do everything at once. I want you to just try a few, Do those well. And then there is another field in here that says I will market my business this often, and that is part off your marketing plan. So which social networks are you going to use? How often will you engage the them that goes in the marketing plan? It's very important for you to go out there, and network advertising can be done through Google AdWords. There's a pay per click and a paper impression once you know. And the good thing about Google AdWords and these paper quick ideas is that you can start with this little as $5 a day. But, you know, be careful. It adds up pretty quickly. If you do that, make sure you have a limit on that. It is not uncommon for people to spend thousands of dollars because they forgot to put a limit on it. And you know, Google wants to make money with you, so they're gonna put this out. And it does take a little bit off a learning curve to figure out how to do this successfully. Facebook ads, which I think are really becoming quite popular. And then you also can advertise on your YouTube videos. So some of the videos that I have on YouTube now have an overlay or an ad, and if somebody clicks on that, you can make money. YouTube actually promotes some off their clients. Some of the people that have channels that have become so successful and they have helped them to build their channels more because the successful channel gets a lot of hits, it means they can put a lot of relevant advertising, and so that's how they make the money
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