My Editing Strategy
So, this is another one that just kind of always blows people's minds. I, this year, it's been, next month will be one year that I started outsourcing my editing. (gasps) And, it has changed my life. So I'm gonna tell you how I got to this decision. I'm gonna tell you why I think it's amazing. And I'm gonna tell you that I think it's funny that family photographers don't do it very much. So wedding photographers outsource all the time. A lot of my friends are wedding photographers, and they've been doing this for years, they've been outsourcing their editing. And, so what I will say, I'm gonna back step a little bit. If you're new to this, you do need to know how to edit. So, I edited my own stuff for nine years, okay? So you do need to know what you're doing with editing. You have to be able to grab an image and edit it, whether you use Photoshop or Lightroom or what not. So I was editing my own stuff, and I'm a very fast editor. Anyone that sees me edit is usually very surprised. I d...
o a lot of batch editing, and I don't do any retouching unless there's like, something super obvious. I'm not real picky about that. I like it to happen in camera. Where I create my art, is with that connection, use of light. Editing is not where it's at for me. I have a good friend who spends, like, six hours per image. That's because she does this like, really high end boudoir photography, and she is selling that one image, almost like a painting. Very different than what I'm doing. And she loves it. So if you like editing, and you want to do that, super. Me, hate it. And editing was starting to suck that passion out of it for me. I was getting to this point, so it was last year in April, and I was pretty much booked for the year. I was booked comfortably for the year. And I was drowning in editing. I had a really busy month for newborn photography and I was like, oh my gosh, I have nine, I was talking to a friend of mine. Get your photographer besties, they will save your life. And I was one the phone with her, and I was like, I have nine shoots in my queue right now. I am like, gonna lose my mind. And she's like, have you tried the image salon? This is who I use for weddings. And they're friends of Creative Live, which was really cool. I got to meet them last week, but she's like I been outsourcing my family work too, and it's blowing my mind. And I was like, no way. I can't afford that. That's gonna take a huge cut out of my profit. I don't think I wanna do it. Well, I looked into it and realized that it was only gonna cost me like 30 to 50 dollars per session, just depending on how many they charge you per image. Depending on how many images you give them. And so what I did, being business minded, and thinking about like, how much I'm gonna make per year, is, I said, okay, and I was at a point where I was turning away sessions for the year. I said, if I book, I don't remember what the number was at the time, but I was like, if I book five more sessions, I can make up, it will make sense, because that will pay for the editing for you know, 20 sessions, or whatever. It was like, a ton of sessions, right? And, I ended up booking, being able to book way more sessions, because I was no longer editing them. I had my biggest year of profits last year, because I actually took more sessions because I had the time to do it. It changed my business. It was like, it changed my life. I don't like editing. So some people do, like I said, if that's your thing, great. Like, there are some talented editors out there. Now, I got my girl, so the image salon, I'm gonna tell you how they do it. I feel like maybe I'm gonna.. So the reason that I outsource is A, I don't like editing. Okay, I don't like it, there's no secret. I know how to, I know how to edit, I know how to use all the stuff but I'm a super simple editor as well and my work is very clean. So I'm not putting a lot of stuff on there. It has given me my life back. It literally has given me my life back. And, it has given me the opportunity to explore other things in my business. So I am able now to work on other projects, more teaching, more photography retreats, lots of different stuff because I have time. The amount of time that you spend editing when you're a digital photographer is, it's big. It's a lot, okay? So, the image salon is fabulous. I just upload my images. You get one editor, so you work with the same person all the time. They learn your style. If she does something that I'm like, this is a little warm, she sends it back, and they fix them. They blow my mind. And they're probably better at editing than I am. So, as a businesswoman, and when you get to that point in your business, if there's something that someone can do better than you, and you can make more money doing something else, outsource, okay? And like I said, I took more sessions last year than I thought I was going to, ended up making a ton more money, because I started outsourcing.