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Graphic Design Fundamentals: Color

Lesson 5 of 5

Bringing it All Together


Graphic Design Fundamentals: Color

Lesson 5 of 5

Bringing it All Together


Lesson Info

Bringing it All Together

And so, since we're talking about bringing it all together, that means that I'm bringing it all together now. Always remember: the fundamentals are forever. They never go away. You will always encounter them, you'll always have to think about them. 70 years from now, while you're still working and creating beautiful and expressive compelling design communications over and over again you'll be remembering. A couple of tips to work by: always keep your image options open. Don't just assume that a photograph or a certain kind of illustration is the best way to go in order to achieve what you need. Think about how interesting the range of possibilities for imagery and form are. Use color decisively, choose it on purpose, define a palette, and use it for visual purposes to be compelling and beautiful, but also for meaning. To be evocative, metaphorical, to support the communication. You need to know the ins and outs of types really really well, because you are working with an element in tha...

t case that is very functional and that can suffer a tremendous deal, or can suffer greatly, if the relationship between its visual expression and its verbal utility are not tightly controlled, and you really have to be aware of how those elements work with each other. Spacing, the counterforms, alignment relationships, groupings, and so on. And the last thing is, you always want to keep in mind and take a look at your layouts as you're going through them. Test out different kinds of variations in how you might organize the same stuff, because sometimes if you just do things for the sake of seeing the difference, you find a much clearer and much more dynamic relationship than you might have thought in advance. So don't preconceive, and make sure that all the parts of the layout, whether it's for a webpage or for a poster, for architectural signage, for a book or a brochure, they're all working together, talking to each other to create a dynamic totality. And now, again, get out there and do it. Thank you very much. (applause) If you'd like to find out more, you can visit my website at, and if you're interested in purchasing any of my books, many of which talk about these kinds of issues in different ways, there are two different websites you can go to to do a search to find my books there. I encourage you to go through all this information and I hope you get a lot out of it.

Class Description

Color is a critical element of good design. Learn how to make expert-level color choices in Graphic Design: Color with Timothy Samara.

In this class, you’ll learn about the fundamental principles for working with color and how those insights can help you create cohesive color palettes. You’ll learn about:

  • Hue, temperature, saturation, and value
  • Analogous and complementary relationships
  • Developing palettes and systems
  • Color psychology and symbolism

Timothy will share tips for working with color that will improve the overall quality of all of your design work and help you get great results every time.

In Graphic Design: Color with Timothy Samara you’ll learn a fool-proof system for selecting color that you’ll return to again and again. 


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This class is totally on trend. I can see it being VERY popular. CreativeLive obviously loves him & his (awesome) topics, as his classes are often available for limited time (for free). Speaker is well versed/uber knowledgeable on the subject/techniques; obviously very passionate & a creative/visionary. I would suggest for him on future verbal teachings, to work on the elimination of the verbal tick of saying "uhh" so very often. Otherwise, A++++. Thank you.

Øyvind Hermans

Precise, clear and interesting course. The course gave me the insight I was looking for, I love it.

Raud M.

I wish there was a neutral option for the grading of this course. I for one, did some research about the subject, and read Sean Adams book; I would say that some of the content at the beginning feels erroneous. For instance, the course says RYB are the primary colors.. but actually they are only, in the world of artists using paint ink printing etc and is not necessarily scientifically proven to be the primary colors when it comes to our eye perception (scientist video:, but RGB is closer which is why TV CAmeras and anything electronic uses the RGB system. ( additive system/red green and blue). heres is a video which actually make the experiment with light (*also RYB/CMY (substractive) system red yellow and blue produces black not white ) ------- 2. There is not explanation has to how to interchange or use the different colours in RGB RYB and CMY modes which I think is important if like me, you work with different media. Besides that, I appreciate the rest of the content although it became a bit confusing at rare times with the saturation and value explanation.