The Graphic Designers Tools: Typography
Typography is about words and letters and text, and designers need to know how letter forms are constructed, what their parts are, and what kinds of variations there are, and you know, when some are lighter or bolder, how their weight changes. Or some are wider, more extended, or more condensed, that there are different styles and how you might choose combinations. You know, we have to be able to look at combinations for their visual qualities, as well as what kinds of readings or interpretations we get just from the style, the quality of the drawing of the type form. And we also have to be concerned not just with the visual, but with the verbal aspect of it, because type is there to read. And there are aspects of it, how the letters are spaced within words, the space between words, the space between lines of text, how many characters fit on a line within a column of text, that either contribute to a more comfortable and engaging reading experience, or a very tiring and confusing readi...
ng experience. We have to look at type from a compositional standpoint and kind of merge the decision-making that we're doing between the visual, how we affect the optical display of the text, and its result on what we understand among the different parts of that text, how that text is arranged, what parts of it are important, that is, the hierarchy.