Graphic Design Fundamentals: Type

Lesson 5/5 - Bringing it All Together


Graphic Design Fundamentals: Type


Lesson Info

Bringing it All Together

And so, since we're talking about bringing it all together that means that I'm bringing it all together now. Always remember the fundamentals are forever. They never go away, you always encounter them, you will always have to think about them. 70 years from now while you're still working and creating beautiful and expressive, compelling design communications, over and over again you'll be remembering. A couple of tips to work by. Always keep your image options open. Don't just assume that a photograph or a certain kind of illustration is the best way to go in order to achieve what you need. Think about how interesting the range of possibilities for imagery and form are. Use color decisively, choose it on purpose. Define a palette, and use it for visual purposes, to be compelling and beautiful, but also for meaning. To be evocative, metaphorical, to support the communication. You need to know the ins and outs of types really, really well, because you are working with an element in that ...

case that is very, very functional, and that can suffer a tremendous deal, or can suffer greatly if the relationship between its visual expression and its verbal utility are not, kind of tightly controlled and you really have to be aware of how those elements work to each, work with each other, spacing, the counter-forms, alignment relationships, groupings, and so on. And the last thing is you always want to keep in mind and take a look at, as, at your layouts, as you're going through them, you know test out different kinds of variations in how you might organize the same stuff. 'Cause sometimes if you just do things, for the sake of seeing that difference you find a much clearer, and much more dynamic relationship than you might have thought in advance. So don't, don't preconceive. And make sure that all the parts of the layout, whether it's for a web page, or for a poster, for architectural signage, for a book, or a brochure, that they are all working together, talking to each other to create a dynamic totality. And now, again, just get out there and do it. Thank you very much. (applause) Thanks. If you would like to find out more, you can visit my website at, and if you're interested in purchasing any of my books, many of which talk about these kinds of issues in different ways, there are two different websites you can go to to do a search to find my books there. I encourage you to go through all this information, and, and I hope you get a lot out of it.

Class Description

Well-organized typography is an integral part of good graphic design. Learn how to do it right in Graphic Design: Type with Timothy Samara.

Timothy will teach you how to work with type so it accurately and beautifully conveys information. You’ll learn about:

  • The mechanics of text
  • Choosing and mixing styles
  • Typographic color
  • Establishing hierarchy

You’ll get all the basics for working with type and get helpful insights on developing layouts, improving legibility, and adding details.

Every designer works with type – learn the rules for getting it right in Graphic Design: Type with Timothy Samara.  


athina k.

Great class! The lecturer was so detail...and at the same time so relaxed and funny. I loved him and understood better things that i' ve heard before, but never cared that much to paid attention to...!


Really knowledgeable and useful. I learned loads.....and love the dry humour - chuckle!