Lesson Info
21. Build Confidence to Build Relationships
Lessons
Class Introduction
07:01 2What can you do on Snapchat?
11:29 3What is Snapchat?
12:18 4Setting up a Snapchat Account
14:59 5Snapchat Features: Finding Friends
08:55 6Snapchat Features: Brand Stories
22:29 7How to Create Snaps
10:29 8Snapping Hands-free
04:43Embellishments & Stickers for Snaps
32:03 10Using Filters in Snaps
07:50 11Changing Snap Speed and Lenses
09:40 12Save Stories as Memories
06:45 13Direct Snaps & Private Only Features
06:29 14Snapchat Etiquette
05:51 15How to Tell Stories on Snapchat
04:29 16Educational Storytelling on Snapchat
16:05 17Entertaining Snapchat Stories
07:47 18Use Inspirational Storytelling
18:21 19Create Experiential Stories
07:37 20Instagram Stories: Similarities & Differences
15:48 21Build Confidence to Build Relationships
12:07 22Discoverability: Make it Easy for Your Followers
10:18 23Repurposing Content for Other Platforms
03:34 24Create Custom Geofilters
27:01 25Go Forth & Snap!
05:51Lesson Info
Build Confidence to Build Relationships
having the confidence to be yourself to tell your stories, to feel like you can inspire educate with the information you have entertained. Remember that the things that you know you might assume that others Noah's well, and you'll discover that really people live in their own different worlds, and they don't know what you know. They don't have the benefit of the experiences that you have in wherever it is that you're watching. Remember, I'm gonna just keep beating this drum. You have something really special in unique to say and have the confidence that what you say is designed to bring value toe others. It's ultimately about building relationships and some things you ca ndu to grow. That confidence is watch other people's stories and how to ah, find the right people to follow and how to get others to follow. You engage with people when you see a snap that you enjoy. You can swipe up on any snap that you're watching, and you can chat it somebody and give them a comment. It's that simpl...
e as you're watching them. If they allow you to snap them back and you want to go ahead, do it just make sure it's in context and that you're not saying Hey, now go watch my story. That's one of the Snapchat tickets of what Nuts to do. Send private snaps when they're appropriate. Add value to the conversation, whether it's your own snaps that you're putting out there or whether you are engaging in interacting with others. Always seek to bring value. And remember this four step process to building relationships and really selling mawr of anything like me. Know me, trust me, pay me in that order. If you are going at it and saying, Pay me by my stuff before you build the relationship, then you're basically like the door to door salesman that you open up the door. You know, when it's dinner time and the kids are screaming and there's food on the table and everything is a mess. And they're saying, Do you want to buy a vacuum cleaner? And of course not. I don't want to give you any of my money. I'm annoyed that you're here. I don't trust you because you're showing up at this hour. I don't know who you are, and I definitely don't like you right now. Well, people who use Snapchat or any other social platform to go on and say, Here's what I'm selling or not about building relationship, and that is a key for your business. Always build a relationship like me. Then get to know me. That's how you get to trust me. And then and only then does it open the door for a transaction to take place. I always sell last, if at all. Now let's talk about building relationships on Snapchat. And to do that, I've got a really special guest that I may introduce you here introduced to you here in just a moment. His name is John Capos. He goes by chalk. Johnny, It's chocolate, Johnny. He's in Sydney, Australia. He is 1/3 generation Shaka Shaka laka Tear ta. I don't know. He pretends he's a chocolate guy knows chocolate like nobody I've ever met. Perfection Chocolates in Sydney. They've been doing chocolates in his family since 1939 and take a look at what John typically does and his Snapchat stories to engage with customers in his store doesn't want me going. All right, I've got Georgia here. She's got no money. She just ordered four milkshakes She's perfect. What do I do? Snapchat is what? My mom? Mom! Mom, Are you making the milkshakes? Mom, they will make a refund that I want the milkshakes anymore because I didn't have any money. Snapchat is It's your turn to snap me back. Tell me what we're gonna do with Georgie because she's broke. No money. Should we give her the chocolate milk shakes or not? All right, let's take it to the crowd. Should I give Georgie the milkshakes? Georgie, You in the crowd? What is on your side? Thanks. Get milkshakes back later. Fantastic. You know, when we talk about small business people using Snapchat to build relationship with customers, I could think of nobody who is a greater example than this. So coming to us live from Sydney, Australia, where it is tomorrow. Please welcome Multi, my friend. Chocolate Johnny. Well, good morning in Australia. And good afternoon in San Francisco. Yeah, House. Tomorrow. My, I've got a lot of numbers. So after these a lot send them to unite, you know? So we've actually had the chance to meet when you were out here for periscope summit and you're just a delightful in person as you are on Snapchat and thanks. Thanks for being here. I love watching your stories because you really are an ideal example of how somebody that is running a small business can use Snapchat to engage with customers. So talk a little bit about your Snapchat discovery, how you came into it and then how you I discovered that you could use it to build relationships and grow your business. All right, so let's start for the lily four years ago. Yes, I was on Snapchat nearly four years ago. I asked for it and I got on it. I thought, Let's use it now back then, Joe, it's not what it is now. On day I started, I saw something in it. I'm pretty much not like you, but I'm a nearly adopt. I love you think and my kids were honored as well. But this is not potential. But the problem waas it had a bit of a bad reputation and you know that it was sexting of all the time. And so for a while I just didn't say anything to any. And I just lost my confidence Still snapping skills that I had discount codes I had customers and then guys like yourself, you know, very, very two years down the track. It's like, Do it, Do it, Do it. Yes, really, I'm just like Banks snaps. That's that. I've snapped everything. And what I found was when I put my snap Oh, on the stock front door. I had one person every day using that step. So I've got a mess following through my businesses. Now cheats come in, adults, come in a tight chocolate. Johnny, Can I be on your story? Sure, let's do a story. So, yeah, it's going from it sort of flat out of the if he and the national title well, and it's really since stories came about and you know you actually have storylines that you continue you being the Willy Wonka of Sydney. You actually have ample Loompas working there for you. Talk a little bit about those guys and how you work them into your story. So before and I know you'll explains face filters. It'll that later on. So great thing is it's Snapchat. You could take a filter of your face and change, so I've got a few characters about the NBA lumbers and that's people like had that you do it. It's really easy. Wait, This wife across and the snap goes really fast. It does that voice and so what I do. People ask me how I do it. You've got to speak slowly. So say, I've got my hot chocolate, that the boat And I'm saying I'm looking over at the camera That way I'm going on Columbus. I'm looking down there looking up at the angle of the camera and outside. I'll speak really slowly. Say yes, Chuck. But John, what do you need? And then if you fast forward that it makes that sound So I've got that I got Johnny Chocolate. He's the chocolate dealer. I don't You know who he is, but he's put a face on him. God, Antonio, just trouble it. Johnny, Johnny Chocolate. He's body God, I've got vanilla chocolate. Who is a drag? Duane Barry to Judge Johnny got characters, and I just discovered that you purchased a geo filter for this event. I just saw it. So they're not only so two things just happened. Yeah, So two things have happened. We're gonna talk about geofilters in the next segment, but if you'll snap a picture of Johnny or a video of him right now. Then I want you to swipe through the filters and you're gonna find one. I'll be quiet for a second, Johnny. Just talk to the people while they video you. I got guys. It's made chocolate. Johnny. Sydney, Australia. Welcome to perfect chocolate. Oh, this is the best hot chocolate you're gonna have. And I want you to come and see me. So when you come down, you say I was that job, Bonds, and you get a free hunch up. Yes. Do get a free hunter of the Jews. Oh, my gosh, that's awesome. So once you've taken the video, swipe through the filters until you come across one that says I wish chocolate Johnnie was here. He purchased that. I'm going to show you how to do that. By the way, are geo filter for the event also went live and we'll talk about that more afterwards. Johnny, I just I love that you are authentic URAS raw is the chocolate that you that you're making And what do you got behind you there? Show us some of what's in that bin that's dark chocolate honey comb. We just made that It's bag. Let's reaching. The thing is, is peanut brittle and chocolate. So I thought it would be appropriate to do this at the back of the chocolate factory. Yeah. So we're all going to sit me now. So what? Thanks, everybody. Will, we'll see, Johnny, Thanks so much for joining us. I know it's early in the morning. We appreciate you. I appreciate you and I can't wait to see again. I do hope next time it is in Sydney because I would love to come for you to come down. I'd love to show you around. Do a Snapchat story here are gonna be awesome Having Joel come coming to the chocolate. So, ladies and gentlemen, John Capel Chocolate Johnny. Thanks. Thanks, John. Fantastic. Going Put my phone up for a moment, please. And I want to make sure that you guys have seen this before. We we go to our break because I want you to. During the break, I want you to use these geofilters. So if you take a picture or a video and swipe eso the filters go around and around. So if you swipe left, you're going to get the shaded ones first. But if you swipe right, you'll get the geofilters that our local. So there's chocolate. Johnny's right there, and there is ours. So everybody, make sure you Ah, you use this geo filter, and I'm going to do it right now by doing Ah, well, just actually tell people that are on. So I just discovered that are geo filter went live here. A creative life. How cool is that? Right there. There it is. Okay, so now I'm gonna swipe Until that comes. There it is. Hoped that I disconnect. I did. Yeah. There it iss right there, and I'm gonna post that.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Rob
Joel Comm is a leader in many spaces and an expert in Snapchat. This course will bring you up to speed in how to use and create your stories with this exceptional tool. Joel makes it easy and fun to learn, and has a great sense of humor. If you want to learn Snapchat and what to create, take advantage of this course. Joel has done an excellent job.
a Creativelive Student
Wow! This class blew me away. I was fortunate to be part of the in-studio audience. Joel does a wonderful job of educating you on the nuts and bolts of Snapchat. My favorite part of on how to create stories using Snapchat and the use of Geofilters. Most importantly, I really admired the energy and enthusiasm Joel brings with him for this course. A must-buy for anyone wanting to learn Snapchat to spread his/her message.
pam
OMG! This was SO awesome! I've been trying to 'get' Snapchat for a while and it wasn't clicking. Watching Joel pulled it all together. He was funny, engaging and made it so clear!
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