Lesson Info
19. Create Experiential Stories
Lessons
Class Introduction
07:01 2What can you do on Snapchat?
11:29 3What is Snapchat?
12:18 4Setting up a Snapchat Account
14:59 5Snapchat Features: Finding Friends
08:55 6Snapchat Features: Brand Stories
22:29 7How to Create Snaps
10:29 8Snapping Hands-free
04:43Embellishments & Stickers for Snaps
32:03 10Using Filters in Snaps
07:50 11Changing Snap Speed and Lenses
09:40 12Save Stories as Memories
06:45 13Direct Snaps & Private Only Features
06:29 14Snapchat Etiquette
05:51 15How to Tell Stories on Snapchat
04:29 16Educational Storytelling on Snapchat
16:05 17Entertaining Snapchat Stories
07:47 18Use Inspirational Storytelling
18:21 19Create Experiential Stories
07:37 20Instagram Stories: Similarities & Differences
15:48 21Build Confidence to Build Relationships
12:07 22Discoverability: Make it Easy for Your Followers
10:18 23Repurposing Content for Other Platforms
03:34 24Create Custom Geofilters
27:01 25Go Forth & Snap!
05:51Lesson Info
Create Experiential Stories
We've talked about educational storytelling, talked about inspirational. We've talked about entertaining. If all else fails, you're like I just I don't know how to do that. Experiential storytelling is the move to make what is experiential storytelling. It's very simple. It's telling people where you are, who you're with and what you're doing, where you are, who you're with and what you're doing. If what you're doing and who you with and where you are is interesting enough for you to Snapchat, then there's gonna be people who think, Oh, that's really cool that they're at this. I do it when I go to concerts. I do it when I go to events. I do it when I'm with people. I'm doing it today what I'm snapping today. The snaps that people are actually seeing were not really teaching on the snaps on posting teaching here to those of you that are watching at home and those here in the studio audience. But what people who are watching my snaps today are experiencing is what I am experiencing baiti...
ng on Snapchat. They didn't hear all that, the great information that came from Jinyan Sean. They just saw the quick snaps I took with them, and it gives people that sense of connection like they are there. Brands can use this in so many ways to give behind the scenes right they can show. Here's how we make the doughnuts, which Dunkin Donuts actually does unsnapped chat. They can take you to the team. Say, meet the team. Here's our CEO. Here's our CFO. Here's the the part. The receptionist, Right in getting to meet people in that way, they can do Q and A's. They can ask for engagement from their audience through the experience. It's all about relating in giving people a glimpse into your life, and it really is the low hanging fruit. That's kind of funny that I came upon as I was looking at the slide It break. I was like, Oh my gosh, I'm wearing the same outfit in this And it was the only other time that I wore this jacket in this shirt, and it was when I was it social media marketing world, and I was getting ready to ah moderate a keynote panel and this was a day at social media marking world. This is an example of experiential snap chatting. You can literally snap me now. Check that out and actually works. Cool. I told you, Snapchat people, you get behind the scenes. This is the calm before the storm. There's Mari. She's just a wee bit excited. Former Ford. Well, that was super crazy fun. And now I'm going to another room to give my talk on lab later in the hallway, So check it out. Yeah, No, I'm snapping this yo demonstration. Here comes let a rip in stereo and true Do we have pinning now on I O s There be magic. Oh, lunch in a box. Why were you not a good I'm not a group? Because I hate that frickin word meat too, J Here. We're robbing one. Look, you're not here to sign it, James. I'm excited for what I did Is the Burns and Noble bookstore here in social media marketing world. How many people can you spot here? One of the most creative marketers. Quiet area. Be quiet. Children in a quiet area. San Diego's sunset in my face. I just want to say what a rewarding time it's been here in social media. Marketing world had the opportunity to be part of the keynote this morning and then gave a talk on blab and then did a book signing. Most importantly, I got to reconnect with old friends on, uh, make a bunch of new friends. In the bottom line is the impact that we have on each other. And now I reward you with a view of this beautiful San Diego sunset. Everybody Cliff Ravens craft. Here you can follow me at Cliff O T. C. And thanks to Social Media Marketing world and my friend Joe Calm, he has set me straight. You've got a good glimpse inside a day in the life content that I thought my followers would be interested to see. What is it like to be up in front of people? Here's what it looks like. And look, there's Murray Smith and here signing books, and it brings people into my world. And, you know, we all know somebody who we think is famous. I don't I don't ever see myself. I have a very limited fame. It's in a very small segment. I can walk up and down the streets of Denver, and it's incredibly rare that anybody goes. Aren't you Joel come, but I go to a conference like that and that's where everybody knows me. Well, what I've discovered is we're all just people and we're all equally valuable. We all have a story to tell. So find that thing that's fascinating to you and share it with world through your experiential Snapchats. Share your fascination with them. If you're fascinated, the people following you are likely to be engaged and fascinated as well. That makes sense. Do you have a better grasp on storytelling? Now you have some ideas. If you have an idea for yourself of what kind of story you would want to tell, raise your hand. Those of you at home I see those hands going up Awesome.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Rob
Joel Comm is a leader in many spaces and an expert in Snapchat. This course will bring you up to speed in how to use and create your stories with this exceptional tool. Joel makes it easy and fun to learn, and has a great sense of humor. If you want to learn Snapchat and what to create, take advantage of this course. Joel has done an excellent job.
a Creativelive Student
Wow! This class blew me away. I was fortunate to be part of the in-studio audience. Joel does a wonderful job of educating you on the nuts and bolts of Snapchat. My favorite part of on how to create stories using Snapchat and the use of Geofilters. Most importantly, I really admired the energy and enthusiasm Joel brings with him for this course. A must-buy for anyone wanting to learn Snapchat to spread his/her message.
pam
OMG! This was SO awesome! I've been trying to 'get' Snapchat for a while and it wasn't clicking. Watching Joel pulled it all together. He was funny, engaging and made it so clear!
Student Work
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