Lesson Info
25. Go Forth & Snap!
Lessons
Class Introduction
07:01 2What can you do on Snapchat?
11:29 3What is Snapchat?
12:18 4Setting up a Snapchat Account
14:59 5Snapchat Features: Finding Friends
08:55 6Snapchat Features: Brand Stories
22:29 7How to Create Snaps
10:29 8Snapping Hands-free
04:43Embellishments & Stickers for Snaps
32:03 10Using Filters in Snaps
07:50 11Changing Snap Speed and Lenses
09:40 12Save Stories as Memories
06:45 13Direct Snaps & Private Only Features
06:29 14Snapchat Etiquette
05:51 15How to Tell Stories on Snapchat
04:29 16Educational Storytelling on Snapchat
16:05 17Entertaining Snapchat Stories
07:47 18Use Inspirational Storytelling
18:21 19Create Experiential Stories
07:37 20Instagram Stories: Similarities & Differences
15:48 21Build Confidence to Build Relationships
12:07 22Discoverability: Make it Easy for Your Followers
10:18 23Repurposing Content for Other Platforms
03:34 24Create Custom Geofilters
27:01 25Go Forth & Snap!
05:51Lesson Info
Go Forth & Snap!
and now we're just getting quite a few questions. If we if you can give us a couple kind of in a nutshell. We learned a ton today, obviously. So what are the three key takeaways you really want people to take from this class? You know, we talked about discover ability that we're getting a lot of questions on, like Hey, my, my Snapchat falling. It's super small right now. So how do I start some, like lead generation and convert those people into subscribers? Okay, let's Let's just take that one right there. How do I take my Snapchat viewers and turn them in? The subscribers Sue kind of referred to it in the call to action. So in your Snapchats, as you're telling a story, you're delivering value in in compelling content and you're building like, know and trust. While the call to action, which is the pay me pay me isn't necessarily mean a financial transaction, it could be. I'm asking you for your email address now mask you to sign up for my newsletter. Could be I'm asking you to go buy t...
his product, for example, we saw earlier than my snappy buddy in that was like an infomercial that I created as a story which was humorous. And at the end I told people, If you want one of these, here's how you get it And it's really funny because I went to my email before in a bunch of you have ordered snappy buddies today, so we'll send those to you. But that's how you do that is you put your call to action so it could be, Hey, I've got a free If you'd like to know more about the topic I was telling my story about today. I've got a free report. Go to my website whatever dot com it is, and put your name and email there and you'll get a report. So directing people and cross promoting through different platforms is a great way to leverage the power of one audience here for another. And I do this across platforms. I will send people on Snapchat toe my periscopes. I will send people on my periscopes to my website from my website. They'll Donnell reporting. In that report, they'll discover that I have a YouTube channel where they can see these videos and we cross pollinate and that's all the stuff you're doing yourself. That's not even taking into account. Working with other people collaborating. Something that Virginia does is she collaborates with other snap chatters. She does it through Snapchat takeovers through Snapchat swaps through having them as guests. We saw Janna have Sean Duris, who's a big snap chatter on her Snapchat, and then he takes the video of that. He puts it on his YouTube. So finding and partnering with people that have, like interests, similar market, similar niche that you feel like you know, we could really help each other. Then there's great opportunities, and there's no end to that. It's just a matter of finding those people. It means going on ghost codes and researching who are the people that you want to follow that air. Talking about your subject matter. Go watch them, see who like to fire in you and then watch their story and snap them and say, I really love what you said about that. And don't just approach them and say, Would you share my Snapchat account? No. Take time to enter into conversation, get to know them, build a relationship all social. Indeed. All of life is built around real relationships with real people showing you care. You know, years ago I saw the late, great Zig Ziglar and read his materials, and I learned a couple things from him that have really shaped the course of my belief in this area. And he said that people don't care how much you know until they know how much you care. If you show you care that other people really matter that what you're learning here today, it matters to me that you learn it. If I was just a talking head and I didn't really care, then there might not be any connection at all. And you be like Batman Rant went Well, don't be like that on Snapchat. Don't be like that on social media. Don't be like that in life, and that is part of the keeping it real and being authentic. And while we're on gig, he said One other thing that that that really impacted me. And he said that you get what you want in life when you help enough other people get what they want and so approaching Snapchat with an others mindset to ask those that you're watching. If you think you can bring value to what they're doing. Don't worry about what's in it for you. I have a motto that is called Do good stuff actually have a brand that I have a T shirt in the logo in all that because I want to encourage other people to make a difference in the world. And Ali will include that in my hashtag do good stuff in my snaps, because my belief is I'm getting all philosophical on, you know? So I hope you like this. My belief is that when you put good stuff out there, it's It's this law of sewing good stuff and reaping good stuff in return. You don't have to worry about what's in it for you if you just do good stuff for others and trust the process that what goes around really does come around and you never lose anything by doing something good for somebody else. You might not gain anything monetarily, materially or otherwise, but you never lose any
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Rob
Joel Comm is a leader in many spaces and an expert in Snapchat. This course will bring you up to speed in how to use and create your stories with this exceptional tool. Joel makes it easy and fun to learn, and has a great sense of humor. If you want to learn Snapchat and what to create, take advantage of this course. Joel has done an excellent job.
a Creativelive Student
Wow! This class blew me away. I was fortunate to be part of the in-studio audience. Joel does a wonderful job of educating you on the nuts and bolts of Snapchat. My favorite part of on how to create stories using Snapchat and the use of Geofilters. Most importantly, I really admired the energy and enthusiasm Joel brings with him for this course. A must-buy for anyone wanting to learn Snapchat to spread his/her message.
pam
OMG! This was SO awesome! I've been trying to 'get' Snapchat for a while and it wasn't clicking. Watching Joel pulled it all together. He was funny, engaging and made it so clear!
Student Work
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