Lessons
Class Introduction
07:01 2What can you do on Snapchat?
11:29 3What is Snapchat?
12:18 4Setting up a Snapchat Account
14:59 5Snapchat Features: Finding Friends
08:55 6Snapchat Features: Brand Stories
22:29 7How to Create Snaps
10:29 8Snapping Hands-free
04:43Embellishments & Stickers for Snaps
32:03 10Using Filters in Snaps
07:50 11Changing Snap Speed and Lenses
09:40 12Save Stories as Memories
06:45 13Direct Snaps & Private Only Features
06:29 14Snapchat Etiquette
05:51 15How to Tell Stories on Snapchat
04:29 16Educational Storytelling on Snapchat
16:05 17Entertaining Snapchat Stories
07:47 18Use Inspirational Storytelling
18:21 19Create Experiential Stories
07:37 20Instagram Stories: Similarities & Differences
15:48 21Build Confidence to Build Relationships
12:07 22Discoverability: Make it Easy for Your Followers
10:18 23Repurposing Content for Other Platforms
03:34 24Create Custom Geofilters
27:01 25Go Forth & Snap!
05:51Lesson Info
How to Tell Stories on Snapchat
you've seen now the tools of Snapchat in the interface should be a lot less confusing than when you came in. Yeah, hopefully so and so. But having the tools is one thing. It's like we can give you all kinds of tools and say, All right, build something. But you gotta ask yourself, What is it that I want to build? Where am I going with us? What is the purpose of doing these snaps? And how am I going to get people to engage? How'm I going to build my brand? How am I going to get an audience from doing this? And this is where storytelling comes in and we're not talking about from the aspect of using the tools but actually telling creative stories that will engage people. And when we're talking about stories, there's really three major kinds of stories, and 1/4 that kind of covers them all. And you can really switch between these and have any combination of them. The primary story types are they are either educational, which means you are going to provide information. You are going to share...
your knowledge, your expertise, what you have learned that you can have applied that you can pass on to others, right? Everybody knows something about something. So if I was to ask what your specialty is? Jennifer, what is your specialty? Grab the microphone right down there. I'm a wedding and portrait photographer. Fantastic. So you would want to tell the world about taking quality photos and prepping for your wedding and all the things that go into that and really all the ancillary stuff that has to do with weddings and such. Kunal, grab a microphone. So I am, uh, good at showing people how to raise chickens in their backyards for really, really, I love that. I would like just making sure. Yeah, because that's so awesome. You're like the chicken guy. I am. That's fantastic. So you could actually show There's so much to show, you know about how that is done. And that's just one of your interests. Thing about Snapchat is that, as we're telling our stories, weaken go beyond the boundaries of what it is that we do as a profession to show people who we are as people and everybody has a story to tell. I'm of the firm belief we're all created with with passions and talents and skills and abilities and unique personality that allows us to bring a unique value to the world that nobody else can bring. Includes everybody, every one of you at home. You've got that thing that you're able to do, and and if you're not using your passions and your talents and your skills and abilities to bring value to the world, then you're kind of doing the world a disservice. And so not to guilt trip you, but to say, Come on, let's use that stuff because you're special, you're unique and we don't want the world to miss out on what you have to bring. And if you choose to use Snapchat to bring that value to the world, what a great opportunity and what a great set of tools you can use. So we start with educational, and then we have inspirational types of stories motivational. Those that might not speak to the head like knowledge do but speak to our heart. And personally, I'm one who believes that that is the most important type of story that we can tell because a lot of people can just teach. But if we don't have an emotional connection with our audience, then they're not gonna remember much of what you share. That's why it's my hope that as I'm speaking with you here and talking to you, those of you at home that you feel inspired that you can do this thing that's called Snapchat, because if you believe you can do it, then you'll actually use it. You'll retain some of what we've talked about and put it into action. And finally we have entertaining type of storytelling, and we're going to go in depth on each one of these. And Amanda, pull 1/4 1 out of my hat. That is kind of like the catch all that in. If all else fails, anybody conduce this.
Class Materials
Bonus Materials with Purchase
Ratings and Reviews
Rob
Joel Comm is a leader in many spaces and an expert in Snapchat. This course will bring you up to speed in how to use and create your stories with this exceptional tool. Joel makes it easy and fun to learn, and has a great sense of humor. If you want to learn Snapchat and what to create, take advantage of this course. Joel has done an excellent job.
a Creativelive Student
Wow! This class blew me away. I was fortunate to be part of the in-studio audience. Joel does a wonderful job of educating you on the nuts and bolts of Snapchat. My favorite part of on how to create stories using Snapchat and the use of Geofilters. Most importantly, I really admired the energy and enthusiasm Joel brings with him for this course. A must-buy for anyone wanting to learn Snapchat to spread his/her message.
pam
OMG! This was SO awesome! I've been trying to 'get' Snapchat for a while and it wasn't clicking. Watching Joel pulled it all together. He was funny, engaging and made it so clear!
Student Work
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