Lessons
Day 1
1Class Introduction
12:02 2Whippy Cake's First Video
10:43 3The Key YouTube Checklist
09:41 4Kari Kinsey Video Evaluation
10:38 5Kelsey Tuia Video Evaluation
08:46 6Kylar Tubbs Video Evaluation
09:54 7Shaina Longstreet Video Evaluation
08:43Audience Experience Feedback
07:55 9The Importance of Pre-Production
20:19 10Collecting Content Ideas
15:33 11Offering Value with Content
05:13 12Organizing Your Content
08:25 13Planning Your Shoot
05:54 14Planning Your Script
05:57 15Planning Your Shot List
03:23 16Planning Your Storyboard
06:16 17Finalizing the Script
07:48 18Why Quality Video Matters
07:48 19Different Video Styles
14:21 20Recording Options
11:51 21Audio Hacks
10:28 22The Importance of Lighting
08:23 23Additional Production Hacks
12:12 24Backdrops & Locations
20:07 25Shooting a Video
46:11 26Recap on Production Tips
10:01Day 2
27Heather Scherie Video 2 Evaluation
11:21 28Jef Rawls Video 2 Evaluation
14:00 29Kylar Tubbs Video 2 Evaluation
13:14 30Shaina Longstreet Video 2 Evaluation
09:29 31Kari Kinsey Video 2 Evaluation
10:27 32Video Progress Discussion
15:00 33The Importance of Branding
21:57 34Editing Software Options
10:50 35Final Cut Pro Tips & Tricks
40:09 36Editing Whippy's Video
11:24 37Adding Music
06:18 38Optimizing for YouTube
07:58 39SEO & the Keyword Planner
13:41 40Creating a Description & Adding Tags
15:39 41Ads, Monetization, & YouTube Affiliates
08:49 42YouTube® Analytics
09:55 43Advanced Settings & Commenting
15:05 44Playlists on YouTube®
03:23 45Using Visuals on Your Channel
04:33 46Annotations & Transcripts
09:28 47Linking & Ping Backs
07:03 48Collaborations
04:03 49Social Media
07:13 50Email & Newsletters
03:55 51Facebook Ads
03:28 52Driving Traffic To Your Site
11:22 53Pitching
16:48Lesson Info
Facebook Ads
and then Facebook ads. It is not fun for me, but people who are using their analytics and who are getting in there and using their Facebook ads widely and kind of doing a combination because you can purchase an ad to be on the sidebar of you know how when you post on your Facebook page and then you'll be going through your home feed and Facebook will make an ad from your most recent post. Just paid for this, and we are needed for you for $5. So that's a sidebar ad. Then if you post something to YouTube and you just wanted to get more traffic, you can pay to promote that post. So you would basically post an image of link text to Facebook, and then once it's published, its on the wall, there will be an option that says to promote when you're logged in. On the third is when it's like a post in the newsfeed. But it's almost reads like an ad, and it can. It takes you away from Facebook, takes you outside of Facebook, so the 1st 2 and that's typically like a lead magnet type thing. Come find...
out the three step if you come join me over here, whatever. I'm gonna give you my recipe for being water. I'm sorry. It's just so funny. I have to give using it. So that third type of status, I think it's a status. Add I can't remember. I'll have to look it up, but you'll know when you're looking in your promotions, you can pick and choose which one you want to dio. So pull it with that. Yeah, And the great thing is that you can just try and, you know, like I need time. I should think you make that in something called Adds manager on Facebook. It's like a black arts. A black post. Yeah, exactly. So what she thing is, if you intentionally want to go on, make an ad, it's one of the features. So Black adds manager as manager under you in your settings in your channel settings, not channel. We're on Facebook page settings. Yeah, so or, I mean, because they're always wanting you to pay to promote on their site. It almost always will be, like, turned this into a promoted post or turn this into a sidebar ads. So sometimes you don't even have to do anything out of the box. But, I mean, I know people personally who do really well with this. I mean, they grow their instagrams with it. They I mean, they kind of rotate. They build their newsletters with it, they're building their YouTube channels with it, or they're better yet sending traffic to whatever their service or product is. So, um, Facebook. I mean, I know it's frustrating, but don't ignore it too much because you could be missing out on some really great traffic opportunities. That is, if you're willing to pay of course posts all you know regularly, consistently the free post. But when you really want a big impact, I think it's worth it to throw a couple bucks and have a post promoted.
Class Materials
Bonus Materials
Ratings and Reviews
user-f00b67
I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.
a Creativelive Student
Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.
a Creativelive Student
Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.
Student Work
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