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Grow Your Business with YouTube Marketing

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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  Class Trailer
Now Playing
1 Class Introduction Duration:12:02
2 Whippy Cake's First Video Duration:10:43
3 The Key YouTube Checklist Duration:09:41
4 Kari Kinsey Video Evaluation Duration:10:38
5 Kelsey Tuia Video Evaluation Duration:08:46
6 Kylar Tubbs Video Evaluation Duration:09:54
8 Audience Experience Feedback Duration:07:55
10 Collecting Content Ideas Duration:15:33
11 Offering Value with Content Duration:05:13
12 Organizing Your Content Duration:08:25
13 Planning Your Shoot Duration:05:54
14 Planning Your Script Duration:05:57
15 Planning Your Shot List Duration:03:23
16 Planning Your Storyboard Duration:06:16
17 Finalizing the Script Duration:07:48
18 Why Quality Video Matters Duration:07:48
19 Different Video Styles Duration:14:21
20 Recording Options Duration:11:51
21 Audio Hacks Duration:10:28
22 The Importance of Lighting Duration:08:23
23 Additional Production Hacks Duration:12:12
24 Backdrops & Locations Duration:20:07
25 Shooting a Video Duration:46:11
26 Recap on Production Tips Duration:10:01
  Class Trailer
Now Playing
2 Jef Rawls Video 2 Evaluation Duration:14:00
6 Video Progress Discussion Duration:15:00
7 The Importance of Branding Duration:21:57
8 Editing Software Options Duration:10:50
9 Final Cut Pro Tips & Tricks Duration:40:09
10 Editing Whippy's Video Duration:11:24
11 Adding Music Duration:06:18
12 Optimizing for YouTube Duration:07:58
13 SEO & the Keyword Planner Duration:13:41
16 YouTube® Analytics Duration:09:55
17 Advanced Settings & Commenting Duration:15:05
18 Playlists on YouTube® Duration:03:23
19 Using Visuals on Your Channel Duration:04:33
20 Annotations & Transcripts Duration:09:28
21 Linking & Ping Backs Duration:07:03
22 Collaborations Duration:04:03
23 Social Media Duration:07:13
24 Email & Newsletters Duration:03:55
25 Facebook Ads Duration:03:28
26 Driving Traffic To Your Site Duration:11:22
27 Pitching Duration:16:48

Class Description

People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 



I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.