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Grow Your Business with YouTube Marketing

Whippy Cake

Grow Your Business with YouTube Marketing

Whippy Cake

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Lessons

Class Trailer

Day 1

1

Class Introduction

12:02
2

Whippy Cake's First Video

10:43
3

The Key YouTube Checklist

09:41
4

Kari Kinsey Video Evaluation

10:38
5

Kelsey Tuia Video Evaluation

08:46
6

Kylar Tubbs Video Evaluation

09:54
7

Shaina Longstreet Video Evaluation

08:43
8

Audience Experience Feedback

07:55
9

The Importance of Pre-Production

20:19
10

Collecting Content Ideas

15:33
11

Offering Value with Content

05:13
12

Organizing Your Content

08:25
13

Planning Your Shoot

05:54
14

Planning Your Script

05:57
15

Planning Your Shot List

03:23
16

Planning Your Storyboard

06:16
17

Finalizing the Script

07:48
18

Why Quality Video Matters

07:48
19

Different Video Styles

14:21
20

Recording Options

11:51
21

Audio Hacks

10:28
22

The Importance of Lighting

08:23
23

Additional Production Hacks

12:12
24

Backdrops & Locations

20:07
25

Shooting a Video

46:11
26

Recap on Production Tips

10:01

Day 2

27

Heather Scherie Video 2 Evaluation

11:21
28

Jef Rawls Video 2 Evaluation

14:00
29

Kylar Tubbs Video 2 Evaluation

13:14
30

Shaina Longstreet Video 2 Evaluation

09:29
31

Kari Kinsey Video 2 Evaluation

10:27
32

Video Progress Discussion

15:00
33

The Importance of Branding

21:57
34

Editing Software Options

10:50
35

Final Cut Pro Tips & Tricks

40:09
36

Editing Whippy's Video

11:24
37

Adding Music

06:18
38

Optimizing for YouTube

07:58
39

SEO & the Keyword Planner

13:41
40

Creating a Description & Adding Tags

15:39
41

Ads, Monetization, & YouTube Affiliates

08:49
42

YouTube® Analytics

09:55
43

Advanced Settings & Commenting

15:05
44

Playlists on YouTube®

03:23
45

Using Visuals on Your Channel

04:33
46

Annotations & Transcripts

09:28
47

Linking & Ping Backs

07:03
48

Collaborations

04:03
49

Social Media

07:13
50

Email & Newsletters

03:55
51

Facebook Ads

03:28
52

Driving Traffic To Your Site

11:22
53

Pitching

16:48

Class Description


People all over the world turn to YouTube® to watch tutorials and indulge their curiosities. For savvy entrepreneurs, YouTube is the perfect place to connect with potential customers and demonstrate your expertise. Find out how you can get in on the action in Grow Your Business with YouTube Marketing with Whippy Cake.

Whippy Cake has built a dedicated following through her fun and informative YouTube tutorials. In this class, she’ll show you what it takes to create a unique piece of video content that reflects your brand and grows your business. 

You’ll learn how to: 

  • Build a content schedule, write scripts, and storyboard your videos
  • Stick to a schedule and batch videos to create more content in less time
  • Produce and edit your videos
  • Optimize videos through naming and SEO keywords
  • Monetize and promote your videos
You’ll get tips on preparing to appear on video and finding partners to collaborate with. She will help you find the confidence to demonstrate your authority on-camera while creating content that reflects you and your brand. She’ll also teach you how to link your content to your product or website so your YouTube viewers become loyal, engaged customers.

You don’t need a bunch of fancy equipment and lots of experience to make awesome videos. In Grow Your Business withYouTube Marketing with Whippy Cake, you’ll learn techniques you can use to incorporate video into your marketing strategy no matter how small (or big) your operation already is. 

Class Materials

Bonus Materials

Blog Draft sample
Content Calendar Sample
Content Calendar Template
Content Calendar Template
Recording Script Template
Sample Recording Script
Shot List Sample
Shot List Sample
Shot List Template
Storyboard Sample
Storyboard Template
Tips for Pitching Outlets
Video End Cards
YouTube Banner Template
Day 1 Slides
Day 2 Slides
Whippy Cake's Favorite Resources
Video Dos and Donts
Brainstorming Your Video Content
Assignment 1 - Quick Start Video Guide
Assignemt 2 - Advanced Video Guide
5 Tips To Boost Your YouTube Audience

Ratings and Reviews

user-f00b67
 

I enjoyed the class and learned many useful things I didn't know before. There are changes I would suggest. Too much time was spent viewing and critiquing existing videos. Demonstrating one (or more) of the free editing programs would be more helpful for beginners than showing how to use an expensive paid software. The information on selecting keywords should come earlier in the program (and SEO needs to be explained for those who don't know what it is and why it matters). More time should be devoted to editing info. More time should also be spent on the whole uploading process and on monetizing videos (and the benefits of doing that). Whippy is charming and knowledgeable but she had a tendency to get sidetracked on her own agenda (like searching for exactly when a company viewed her contest video). A general comment - it was hard to spend two full consecutive days watching this. I'm glad it fit my schedule but that was just lucky.

a Creativelive Student
 

Well worth the time if you want to add videos to your business mix and don't know how to get started. Becki knows her stuff and makes each step easy to grasp, even for non-techies. I love her keep-it-simple approach and her positive outlook. The content was solid. Her delivery made it fun to learn.

a Creativelive Student
 

Absolutely fabulous! Tons of down-to-earth info on YouTube, recording a video, editing a video, working within the parameters of YouTube's functionality, and much more. Whippy is knowledgeable and experienced. She shares her knowledge willingly, with humor, compassion, and integrity. It's the best course I've seen on CreativeLive, and I've seen many.

Student Work