Lesson Info
4. How to Identify the Goals of Your Videos
Lessons
Class Introduction: How to use YouTube to Sell your Products
05:52 2Myths of YouTube Success
04:58 3Why Video can Help your Business
05:45 4How to Identify the Goals of Your Videos
04:07 5Set Up Your Home Studio in 2 Minutes for Free
13:54 6Demo: How to Set Up Your YouTube Channel
29:21 7What kind of Videos will Sell your Work?
02:19 8About the Interview Format
05:38About the Vlog Format
03:38 10About the Talking Head Format
12:54 11Frequency Best Practices
07:51 12Which Format is Right for You?
15:20 13How to Develop Content that Sells
14:53 14How to Crush Self-Doubt
10:51 15Demo: Upload your First Video to YouTube
04:36 16Guest Expert Joeli Kelly: How to Optimize your Uploads and Get Found
30:00 17How to Talk about Yourself
07:21 18How to Start your Video
06:18 19Sample: VlogBrothers
07:00 20Why Nonverbal Communication Matters
13:00 21How to Expand your Content Ideas
14:59 22Generate a never-ending list
14:20 23How to Make It Easy
10:45 24How to Make Sales
17:57 255 tips for a Better Video
08:29Lesson Info
How to Identify the Goals of Your Videos
The next question to think about is what do you wanna get out of videos? I've got some questions in the workbook that ask you, on page two, what's the big picture goal of your business, and then what's your next step? What's a smaller goal that you're gonna work on in the next two to three months? How many of you guys use this process of like breaking down your goals already in your business? Do you have some kind of goal in mind? About half of you, okay (laughs). If you're thinking about what's the next thing that, obviously what do I want big picture and then what's the next thing that's gonna get me there? That's gonna help you figure out how you're gonna use videos because all of it needs to fit into your own goals and your own vision. I don't want you to add just any marketing tool just because you hear that you should do it. So whether it's Instagram or it's email marketing or it's YouTube, it needs to fit in with where you already wanna go, and you need to see how it'll help you...
get there. Because when things get tough and you don't feel like shooting a video or nobody's watching your videos yet, you need to have clearly in your mind I'm doing this because I wanna be here. And so the more you can tie in how these videos are gonna help your goal, the more you're gonna be able to stick with it consistently week after week, the more you're gonna make it work for you and the better videos you're gonna create, because they're gonna be really laser focused on what you most wanna get out of your video. So that's my question for you. If you're thinking about your goals right now, and we talked about how videos can help right, they build trust, they build authority, they build your confidence. I want you to write at the bottom of page two how can videos help you with your goal? Is it that you're looking to build authority because maybe you wanna start speaking or you wanna connect with other people or bigger clients? Is it that you need to build more trust because you have a high-end product and customers aren't quite ready to buy it and so you wanna build ongoing trust with them or relationships? How can the videos help you do that? Yeah, well I have a goal of doubling my sales from what I did last year. Awesome. I think it's possible, and I think that videos could really help me expand my customer base and just connecting with new people. Excellent, so you wanna use it to get found by new people? Yes. And to build that relationship. One of the things I didn't mention is with that relationship and trust is also loyalty. I know this has definitely been true in my business. Somebody will become a customer then catch my videos, and then keep watching them, and so when I launch my next thing, they're excited for it. It gives you a built-in base of people who are, want to hear about your next product whether they've already bought or they haven't bought yet. Is there any way I can do it without me being on video? For my job, I can't be doing videos about my small side business. Which makes sense if you work in a large company, it's just not possible. Can you give some examples or do you know of any good companies and people who don't really show themselves in the video but perhaps still promote the side business or work. Yes, so I'm gonna think on that example question and I'll have more examples later or I'll share it so that it can be shared in the chat room, because I need to think on examples of people who don't show their faces. But we are gonna talk about which video format is best for you and in that deciding on the format, you can definitely go with a format where it's not your face and maybe it's just your hands. Actually, yeah we're gonna cover a format that is like a vlog format which could all be from your perspective. So instead of thinking of the camera looking at your face, think of it as a camera looking out on the world and you sharing your view with the whole world. Now in truth, it's gonna be hard to build relationships and a connection with your audience if you don't either show your perspective or show your face. They're gonna need to get to know you, and the more kind of distance you put in between who you really are and the videos you share, the harder it'll be for them to feel that connection, but it's definitely possible.
Class Materials
Bonus Materials with Purchase
Bonus Materials with RSVP
Ratings and Reviews
Linda E
Tara Swiger was amazing! Clear, concise and so informative. I loved this course! I am so inspired to get going with my You Tube videos and feel confident with her plan of actions. Thank you Creative Live.
Jennie Powell
Tara made so many excellent points and has made me have a long list of actionable points to help to grow my YouTube presence! She has such a clarity of expression and a friendly manner that I find very easy to learn from.
Lori Rochino
Great video, lots of notes were taken as I got a lot of takeaways to use for my new Youtube channel. Thanks, Tara for a great class!