Putting Ideas Into Motion
Oh, film-making, video-making. Ahh, right? The minute you start talking about motion, the minute you start talking about capturing something, you immediately freeze up, right? 'Cause I remember the first time I stepped into doing something. It was just like, "Oh, I got this camera, it shoots motion, what do I do?" It can be daunting. In a galaxy far, far away, there was an idea. And it can be an idea for anything you guys wanna do. It can be an idea to film your kids. It can be an idea to film your pets. Or your friends. Or your next, ya know, vacation. Whatever it is, think about that idea, okay? And as you think about that idea, this lesson will hopefully help you flush that out. So what we're gonna talk about is how to think about a project. Selecting a project, and then setting yourself up for success once you've dived in to kind of stepping into that project. Okay so, what is a project? Let's kinda start at ground zero here. A lot of times I talk in words that aren't familiar. So ...
a project for me is, it can be anything. It's creative. It involves your creativity, it involves your ability to take what you have in your head, and put it down, and make something compelling out of it. Okay? So, it's kind of like a way for you to take your internal voice, add some creativity to it, and then say something. So when I talk about projects, I mean that. Not just like, "oh, I'm in this project." Ya know, we often times wrap like a, a negative connotation around the word "project." When I say project, I'm like, "hey, what are you workin' on?" Like, what's exciting to you? What drives you, what is it? Ya know, like tell me. Tell me more about it. So that's what I mean by project. So yeah, what drives you? When you think about projects, when you think about doing anything, what drives you? Because if it doesn't drive you, you shouldn't be doing it. Okay? That's the first thing. Especially when you start to dive into film-making in the beginning. Answering that fundamental question is important, because essentially when you start delivering content, people don't buy what you make. Okay? People buy the passion behind what you make. And that passion is why. So.. Getting it down to like, its root level. And there's a wonderful, wonderful writer. He's a speaker called Simon Sinek, okay? His major quote from one of his Ted Talks is: "People don't buy what you make, they buy why you make." And you could apply that simple concept to anything. Anything you do. Whether it's in your personal life, whether it's in business, in sales, in marketing, in content creation, anything. The minute you can answer the question of "why?" You've now separated yourself from everyone else. Because think about it, if you're buying a car, if you're buying anything, why are we buying it? Ya know, they could say, "oh, it's made from the nicest material." "Ya know, it's made in an eco-friendly factory." Ya know, that's the how and the what, right? What is it? Oh, it's a four-door v8, ya know, 225 horsepower car. But so are many other things. But if I step back, and I hear a company saying, "we care about the environment, we care about sustainability, we care about creating products that you can use for your whole lifetime. And ya know what? When that car goes bad, we're gonna take it back, recycle it, and make another car out of it." There's an intrinsic set of values inside of that statement that I can relate to. Which makes me want to go and be a part of that culture, be a part of that idea. So again, it's like, it's not about how or what. It's about the why. And as you do something involving film-making, and as you do something revolving client work, or anything at all whatsoever, you have to answer that why. Because I don't need to know how or what. I need to know why. And if you continually ask why as you talk to your clients, you're gonna get down right into those weeds, and really find out what their story is, because that is what sets them apart. Because as you see competition bloom up across the world for the same type of product, for the same type of service, for the same type of person, the only thing that sets you, and your client, and your story apart from anything else is that why. How's that feel? Make sense? You guys see what I'm saying? What do you guys think? Is it resonating with you? Yeah, cool. (students voicing responses) (laughs) If you guys have any questions, ya know like, what really, I get so passionate about this, ya know and, here, we haven't even opened up a piece of film clip yet. Not even looked at footage, and I'm sitting here talking to you about why. That's the kind of thought that goes into a project before you do it. Okay? So, how do we start a video project? Answer the why. That's the first thing. Don't think about how or what. And find a personal interest in what you're capturing. Those first few projects, be interested in it. Lean on that. Okay? If you have a personal interest in pets, or people, or hockey, or sports, or whatever it is, let that personal interest drive you because it'll be easier for you to find that why. Because it'll be relatable.