A mere a co dan is asking that you talked about how uh your fashion photography background has had a positive impact on your wedding photography and some would also think that people in the fashion industry would not take you to seriously once they know you also shoot weddings which way mine kind kindly commenting on that um I did try and into the fashion industry the fashion industry is a very tough place to be I know that you've had fashion workshops on creative life and it has bean talk about how difficult it is in the fashion industry I think that fashion photographers would without a doubt to find fault with my work and I know that my work isn't one hundred percent technically correct and perhaps some of the poses that I do or that I asked my brides to do might be photography fashion one oh one typos is, you know, modeling one o one which which might seem infantile or immature to fashion photographers but fashion photographers are not my target market I'm not trying to get fashion...
photographers to book me to shoot their weddings I've worked out a way in my life to make money out of shooting shooting weddings that our fashion inspired images and we're all on this planet to find a way this is a this is a big amazing racist is a big competition so we all need to find our own little niece in terms of how we are going to, you know, create a life for ourselves and feed our children and take you go to school and have nice houses and nice cars and things. So, you know, fashion photographers, I think potentially might, you know, look down on on a wedding photographer and not take us too seriously. I know for a fact that my fashion photographer friends have never, ever made me feel inadequate. In fact, they've been very, very helpful, as I said to you, jack there's, antony friend have been ridiculously helpful in terms of my career, and I'm not a threat to the fashion industry. I'm not a threat to him, to jack or to antony, so they're very happy to pass that knowledge on to you know, they're happy to pass that knowledge on to other fashion photographers as well, but if I can, if I can look to somebody else to be inspired, I don't really care too much if the fashion industry doesn't take me seriously because I'm trying now to be a wedding photographer because I realized that my strength lies in the ability to make people who are not necessarily models feel and look like models, the fashion industry, they're dealing with models all day, every day. They were not dealing too much with the emotional side of things when you there for a commercial job if you're there for a test it's it's different but their day to get a job done and they're selling toothpaste and we need to get this toothpaste shot done and it's not really I don't really care too much about the feelings I might hurt the models feelings by saying no, you're doing that wrong I'm not going to do that with with the bride but I think that my strengths lie in my ability to make normal average everyday people look and feel glamorous and look and feel like they're a model for the day and if I can do that if that's the way that I have to forge my life mike my way through life then that's the part I'm going to take you know so yeah that's pretty much but I feel on that awesome thank you guys thank you so question uh brett, you have been groundbreaking in bringing high fashion toe wedding photography what's next for brett florence what's next? Um well uh jimmy, I'm living I'm living the dream um I really am living the dream my life I don't really have much to come to complain about if I just go back to where I started and where I came from without going too much in depth about it and I think I think maybe I need to say this so that people out there who feel a little bit insecure or if they feel that, you know, that they are a little bit inadequate, you know, when I was when I was a policeman and I wanted to get out of the police force, I was always drinking heavily. I was getting drunk every single day, and I had I had a moment in my life where I just decided I didn't want to do this anymore, and I and I knew that I let a lot of people down, and then I wasn't meant to be the person that I was not really just wanted to change things and make my make my mom proud, make my dad proud and, you know, acting myself up. I went to a a and I've been sober for eighteen years now, on the eleventh of january, I'll be sober for eighteen years, and I just turned it around, and I turned it around because I wanted to, and I had to turn it around. So, you know, just in terms of where, what next for bread, florence? I I'm living the absolute dream of god, the most amazing family, one of the most amazing wife and friends and kids, and, yeah, in terms of my career I've achieved everything that I could possibly have wanted already although you can see on stolen ambitious person when when you have an ambitious person they they achieve their goals and then they move the goal posts so right now I this is this moment that we are speaking right now this is the highlight of my career so far this is it doesn't get better than this being mean given the opportunity to speak on creative life is such an incredible privilege and honor you have no idea what it feels like to be up here it's like you know I don't care how many likes on facebook that's not validation this type of experience now that people are taking what I have to offer you know I'm adding value to other people's lives so this for me the new side of my career in terms of the educational side of things has bean so fulfilling that I'm definitely going to be carrying on with education I'm definitely going to be doing a lot of workshops and then you know, the high the high end weddings I'm still I'm going I want to be shooting insane weddings at the most beautiful destinations with the most amazing people creating the most amazing images so I'm just happy to be here right now so I'm not thinking too much about the future but you know yet just antony from from antony friend in new york he chatted to me about this japanese in the japanese theater they've got this philosophy that when you turn forty two it's your time to give back and and I'm forty two years old now and I think it's my time to give back so I'm going to be doing a lot more educational presentations the one waiting dvd is I'm going to turn that into a book that's out on the first of january just continually trying to give back teo the photographic community that's given me the most amazing life that I could ever have dreamed off so yeah, high end weddings uh high end educational seminars dealing with amazing students see, I we attract amazing students so yeah that's that's pretty much where I would like to be in in the in the next a few years just continually to teo live the stream so any other any other questions before he way often will ask our instructor if they do have any final thoughts or advice to the world because here's your your platform okay, this might take two or three minutes but when I what I don't need to explain to you is that you need if I wouldn't be responsible, I need to make sure that my teachings are responsible it's this is not gonna happen over light it's not gonna work for everyone you need to make sure that you're ready to make the changes in your career that you want to make, and you cannot just implement one or two things. If you're going to do it, you do it properly because you are going to alienate your existing target market. If you suddenly increase your prices or if you suddenly change the way you shoot. If you've got waiting's now that are already booked, they booked you because of your brand image that you've created over the last couple of years, so you can't go now and shoot the next, winning in a crazy style because those people booked you, they've got emotionally expectations, so just be careful. Just be careful with it. It's not gonna work for everyone. Be very, very careful in terms of your marketing and shoot with intent. Everything must be done with intent. Shoot for yourself, please yourself. Don't shoot for facebook likes. So I think that's probably one of the most important aspect ofthe what we've learned over the last couple of days.
Are you ready to take your wedding photography business to the next level? Then join award-winning photographer Brett Florens for a workshop that will help you break out of the middle market and into high-end, fashion-inspired wedding photography.
This class will teach you everything you need to know about bringing an upscale look to weddings, without interrupting the special moments of the day. Brett will share his complete wedding workflow, insights on getting the shots clients want, and tricks for getting the right lighting every time.
From night shoots to underwater portraits, you’ll be inspired to create one-of-a-kind images unique to your style. Brett will also cover building successful client relationships and marketing to clients who are prepared to meet a higher price point.
By the end of this course, you’ll have the confidence to capture unmatched, jaw-dropping images and to take your style and business to new heights.