How to Make a Living Selling What You Make


How to Make a Living Selling What You Make


Class Description

"The Course is RICH in content and full of VALUE. I strongly believe this course is BETTER than 99% of the course out there." - Tajul Ghani (CreativeLive Student)

It's common for a crafter to get inspired and pour time and money into launching a creative business idea that they “just know” will be a hit only to discover that there isn’t much of a market for the business they envisioned. But it doesn’t have to be that way – there are specific actions you can take to ensure even the most creative endeavor makes money right away and doesn’t flop.

How to Make a Living Selling What You Make is your complete guide to building a thriving handmade business. Megan Auman is a maker and educator who has built a multi-faceted business around her passion for great design. Her jewelry line is sold in stores across the US and in this bootcamp she’ll teach you the recipe to her success. You'll learn how to:

  • Generate revenue from the beginning while balancing longer term growth 
  • Find the best and worst revenue streams for your products 
  • Set targets, create profitable pricing, and evaluate market demand 
  • Deepen your product line and build your brand 
  • Grow your email list and use social media for long-term growth 
  • Develop production strategies as you start creating more product 
This course includes a comprehensive workbook with exercises and activities designed to propel you through the lessons and position your business for sustainable success.

Megan will help you develop your business idea so you don’t waste time and money on projects that don’t pencil. She’ll also share insights on what to do once your business is up and running. She’ll coach you through best practices for hiring, outsourcing, and planning for the long haul. You’ll walk away confident that you can develop and stick with a business plan that won’t have you tied to a day job or pouring money into a project that doesn’t pay. How to Make a Living Selling What You Make will set you up to earn a serious income by doing what you love.


1Class Introduction
2Define Your Big Goals: What Gets You Out of Bed?
3Finding YOUR Ideal Number
4How Much Should You Pay Yourself an Hour?
5Who is the Ideal Customer for Your Products?
6What is Your Customer Willing to Pay?
7Pricing Your Products for Profit
8Where Does Your Brand Need Work?
9What Are The Strengths and Weaknesses of Your Products?
10What Makes You a Great Business Owner?
11What Should Your Product Be Now?
12Bonuses w/ Purchase
13Bonus w/ Purchase: Your MAL # (ideal #) in Detail
14Bonus with Purchase: Testing Customer Profiles using Facebook ads
1Live Check In
2Shift Your Money Mindset
3How To Finance Your Business
4Are You Ready to Crowdfund?
5Analyze Business Opportunities
6Test the Market by Entering with a BANG
7Plan Your First Big Sales Event
8Market and Promote Your Event: How to Build Buzz
9Make Your Event a Success
10Analyze and Move Forward
11Bonus with Purchase: Calculating ROI
1Evolve Your Product Line
2Create a Production Strategy
3Plan for Growth and Future Revenue Streams
4Your Big Business Vision
5Draft Your Daily and Monthly Action Plan
6Keep the Momentum Going
7Live Check-in - Finale
8Bonus with Purchase: Adjusting your MAL # with employees and contractors
9Free Bonus: Student Interviews - Catherine Utschig
10Free Bonus: Student Interviews - Christine Herrin
11Free Bonus: Student Interviews - Holly Tanner Straus
12Free Bonus: Student Interviews - Joy Jenkins
13Free Bonus: Student Interviews - Leah Drapkin
14Free Bonus: Student Interviews - Lisa Jones
15Free Bonus: Student Interviews - Monica Jacquay
16Free Bonus: Student Interviews - Richelle