How to Make a Living Selling What You Make


How to Make a Living Selling What You Make


Class Description

"The Course is RICH in content and full of VALUE. I strongly believe this course is BETTER than 99% of the course out there." - Tajul Ghani (CreativeLive Student)

It's common for a crafter to get inspired and pour time and money into launching a creative business idea that they “just know” will be a hit only to discover that there isn’t much of a market for the business they envisioned. But it doesn’t have to be that way – there are specific actions you can take to ensure even the most creative endeavor makes money right away and doesn’t flop.

How to Make a Living Selling What You Make is your complete guide to building a thriving handmade business. Megan Auman is a maker and educator who has built a multi-faceted business around her passion for great design. Her jewelry line is sold in stores across the US and in this bootcamp she’ll teach you the recipe to her success. You'll learn how to:

  • Generate revenue from the beginning while balancing longer term growth 
  • Find the best and worst revenue streams for your products 
  • Set targets, create profitable pricing, and evaluate market demand 
  • Deepen your product line and build your brand 
  • Grow your email list and use social media for long-term growth 
  • Develop production strategies as you start creating more product 
This course includes a comprehensive workbook with exercises and activities designed to propel you through the lessons and position your business for sustainable success.

Megan will help you develop your business idea so you don’t waste time and money on projects that don’t pencil. She’ll also share insights on what to do once your business is up and running. She’ll coach you through best practices for hiring, outsourcing, and planning for the long haul. You’ll walk away confident that you can develop and stick with a business plan that won’t have you tied to a day job or pouring money into a project that doesn’t pay. How to Make a Living Selling What You Make will set you up to earn a serious income by doing what you love.


1Class Introduction 2Define Your Big Goals: What Gets You Out of Bed? 3Finding YOUR Ideal Number 4How Much Should You Pay Yourself an Hour? 5Who is the Ideal Customer for Your Products? 6What is Your Customer Willing to Pay? 7Pricing Your Products for Profit 8Where Does Your Brand Need Work? 9What Are The Strengths and Weaknesses of Your Products? 10What Makes You a Great Business Owner? 11What Should Your Product Be Now? 12Bonuses w/ Purchase 13Bonus w/ Purchase: Your MAL # (ideal #) in Detail 14Bonus with Purchase: Testing Customer Profiles using Facebook ads 1Live Check In 2Shift Your Money Mindset 3How To Finance Your Business 4Are You Ready to Crowdfund? 5Analyze Business Opportunities 6Test the Market by Entering with a BANG 7Plan Your First Big Sales Event 8Market and Promote Your Event: How to Build Buzz 9Make Your Event a Success 10Analyze and Move Forward 11Bonus with Purchase: Calculating ROI 1Evolve Your Product Line 2Create a Production Strategy 3Plan for Growth and Future Revenue Streams 4Your Big Business Vision 5Draft Your Daily and Monthly Action Plan 6Keep the Momentum Going 7Live Check-in - Finale 8Bonus with Purchase: Adjusting your MAL # with employees and contractors 9Free Bonus: Student Interviews - Catherine Utschig 10Free Bonus: Student Interviews - Christine Herrin 11Free Bonus: Student Interviews - Holly Tanner Straus 12Free Bonus: Student Interviews - Joy Jenkins 13Free Bonus: Student Interviews - Leah Drapkin 14Free Bonus: Student Interviews - Lisa Jones 15Free Bonus: Student Interviews - Monica Jacquay 16Free Bonus: Student Interviews - Richelle