3 Elements of a Brand Defining Mood Board
Lesson 10 from: How to Design Your Online StoreStephan Peralta
3 Elements of a Brand Defining Mood Board
Lesson 10 from: How to Design Your Online StoreStephan Peralta
Lesson Info
10. 3 Elements of a Brand Defining Mood Board
Lessons
Welcome to the Course
01:30 2Meet Your Instructor
01:10 3Collect Design Inspiration
02:01 4Shopify Theme Store Tour
04:55 5The 3 Step Framework to Design Your Store
08:34 6The 4 Pillars of ECommerce Design
10:28 7Top Stores and Why They Work
04:59 8Why Branding Matters
03:14How To Create Your Brand Architecture
06:00 103 Elements of a Brand Defining Mood Board
04:48 114 Pillars of a Strong Brand Identity
09:05 12Create a Coming Soon Page
10:08 13How To Pick the Right Theme For Your Shopify Store
03:53 14How To Design Your Homepage
03:47 15How To Design Your Product Page
06:08 16How To Design Your Checkout
02:03 17Build Your Shopify Store
26:01 18Launch Your Shopify Store
01:37 19Tools To Customize Your Shopify Store
01:57Lesson Info
3 Elements of a Brand Defining Mood Board
in the overview, I encourage you to start creating a mood board. The goal for your mood board is to collect some creative inspiration styles, you like images that caught your eye, things like that. The main goal with your mood board is to surround yourself with the look and feel your aiming to achieve. Like I said in the overview, if you're doing it digitally, consider using Pinterest or google docs or that tool I mentioned boards by envision. You may also prefer the old school method of creating a mood board. If you have numerous amounts of magazines and newspapers, start cutting your favorite images and pages and start placing them on the wall or a board personally, I love getting big visuals up in my workspace to help me think through the brand identity, you'll probably end up taking bits of pieces of everything you collect and then putting them together for your own brand identity. So let's get a bit deeper. There are three core elements of brand identity that you can pull out of y...
our mood board. First your color palette. What are the colors you want to represent your brand? What colors look good together. Colors are an important part of your toolkit. They can elicit certain emotions from your audience, but at the same time direct their attention. One quick tip to note about your colors is that it's important to make sure your colors are contrasting well. For example if your product description or website copy is difficult to read due to the color of the text, then it might be wise to change the color to work in your favor. Remember you have your brand architecture to guide you. I can look at my brand pillars and start to answer this question. I want colors that are natural feeling like greens or browns to communicate the environment. But at the same time I want my colors to stand out. I still want to communicate that joyous feeling to my brand, but also want to select an eye catching color from my main action items on my site. When we get to building out our shop, I'll use a bright yellow and orange for the parts of the website. I want to stand out like buttons or telling the user to shop or by the second elements that are gonna come with my mood board is the photography and visual style. Do you like the images with a lot happening? Do you appreciate a lot of white space for me? I like images of nature. Since my mission is to ensure we're lowering the impact of technology on the environment, I'm gonna find a lot of visuals that incorporate my target audience of yogis into natural settings. A great resource for finding free stock photography is burst developed by Shopify, which is a free stock photo library and you can check it out in the link below. Lastly, your mood board is going to highlight the kind of fonts you want to use sometimes sponsor referred to as typefaces or typography, but it's all the same at the end. Your brand fond choice is very important and I know sometimes it seems slightly ridiculous to think that letters would influence how people would interact with your brands. Lots of studies, however, show that it does have an influence on your audiences, sentiment towards your brand and I can tell you from what I've seen working with entrepreneurs fonts truly do matter. You want to find something that really reflects your brand pillars as well. In my case, I'm going to find the fonts that that's grounded yet has some pop to it to really get the fun, Joyous feeling, let's be real. I'm not going to find a fond that is defined as grounded or joyous. It takes searching and it takes a feel at this point, really nail down your brand pillars into your mind and start searching for fonts that represent these pillars. You'll know when you'll know this is a part that's more of an art than an actual science Shopify has an extensive font library and it's always growing. I've included a handy link below so you can see the full funk catalog yourself. You can also get found inspiration from sites like different dot com fonts dot com or even google fonts. If you found the font that's in a magazine or an ad that you really like use an app like what the font, you can take a picture of the word. Upload it and you'll learn what the font is immediately. It's pretty amazing. All right, so you're working on your mood board and you're keeping an eye for the color palette, the visual style and font choice. Now, let's start building in this next lesson, we're going to bring your brand to life.