Lessons
Welcome to the Course
01:30 2Meet Your Instructor
01:10 3Collect Design Inspiration
02:01 4Shopify Theme Store Tour
04:55 5The 3 Step Framework to Design Your Store
08:34 6The 4 Pillars of ECommerce Design
10:28 7Top Stores and Why They Work
04:59 8Why Branding Matters
03:14How To Create Your Brand Architecture
06:00 103 Elements of a Brand Defining Mood Board
04:48 114 Pillars of a Strong Brand Identity
09:05 12Create a Coming Soon Page
10:08 13How To Pick the Right Theme For Your Shopify Store
03:53 14How To Design Your Homepage
03:47 15How To Design Your Product Page
06:08 16How To Design Your Checkout
02:03 17Build Your Shopify Store
26:01 18Launch Your Shopify Store
01:37 19Tools To Customize Your Shopify Store
01:57Lesson Info
Shopify Theme Store Tour
if you never built an online store before, it may feel like a daunting task, it may feel like it might just be easier to outsource your designed to a professional, but when you build your business with Shopify, however, you have a shortcut in creating a beautiful e commerce store. And that shortcut is a Shopify theme store. The Shopify theme store has over 100 professionally designed e commerce website templates that you can use to build your own e commerce store. I'll show you what the theme store is and how it works. So the Shopify theme store gives you lots of different templates that you can use to influence the look and feel for your online store at the very top, you'll see certain navigation items like collection industries, all themes and even have a chance to search specific terminology you're looking for for your theme. If I were starting a store and I was starting a store that was in apparel store, I would most likely go to Industries and once I hover over industries I'll see...
clothing and fashion. Once I click it, I'll be given tons of different options of different themes that I could use an explorer. It's as simple as clicking on one of these themes, seeing that you have different styles included in them. You can visit a demo of that as well and make sure when de mowing through your store, you also see the desktop and mobile view. So that way you can get as much of a realistic example before you dive deep into a specific Shopify theme. Now, going back to the search bar, if I were the start of store and I would have maybe a single product to choose, I would choose search and type in the word single. I can see we have a few suggestions right off the bat. So I'll go with single featured product once I've done so I can see a bunch of different themes and templates that would work perfectly for a single product. In this case I'll choose jumpstart that's been developed by Shopify from their I'll click View demo and I'll make sure once again to take a look at what the site will look like on desktop and mobile. Now keep in mind all Shopify themes are fully responsive to work with every single screen size you or your customer might interact with. So just give it a quick scroll. Mhm. It'll give you right off the bat understanding of how your store may look like. And keep in mind, you can actually reorder and customize a lot of these sections along the way. Now that looks great on desktop, I'll give mobile a quick view. Mhm Great. So this could be a great theme to start off with And keep in mind, you can always test out different themes along the way. Now one of the key things to keep in mind is when looking at the theme store, they're actually certain themes that are built to be mobile first to focus just on customers on mobile. And then there's themes that are focused and influence specifically on desktop. So it might be wise to go into your search bar and just search for the word mobile. You'll see that we have mobile first design as a suggestion and that's great. It's going to go ahead and curate me a lot of the themes that are actually focused just on mobile first. So once again it's a key factor when taking consideration of a future theme that you might use for your online store. And as I mentioned, there are over 100 different options that you could leverage for your online store. So take an opportunity to look at the theme store, dive into some of the themes that you think would be great for your business. And keep in mind every different theme will have different benefits associated with it. So make sure to play around with it. So another really cool and key factor when choosing a Shopify theme is they're all optimized for S. E. O. Um So what that means exactly is your theme that you move forward with your online store will give you a great opportunity to organically rank up in different search engines. You're already starting off on a really strong note when choosing a Shopify theme. If you're in that scenario where you might not know really where the start, it might be best to just click on all themes. So in front of me we can see all of the themes that are available on the theme store. In my specific case, I want to Shopify theme that would incorporate an instagram feed. So what I can do is I can search through all of the filter bubble criteria and notice under marketing and social media. I can filter all of the themes that incorporate an instagram feed in them, so really use the opportunity, if you don't know where to start to click on all the themes, search through all of the filter bubble criteria and it'll be a great way to dive into the theme store as quick as possible. Now you're officially ready to get started on learning e commerce design principles in Module one. Yeah.