Lessons
Welcome to the Course
01:30 2Meet Your Instructor
01:10 3Collect Design Inspiration
02:01 4Shopify Theme Store Tour
04:55 5The 3 Step Framework to Design Your Store
08:34 6The 4 Pillars of ECommerce Design
10:28 7Top Stores and Why They Work
04:59 8Why Branding Matters
03:14How To Create Your Brand Architecture
06:00 103 Elements of a Brand Defining Mood Board
04:48 114 Pillars of a Strong Brand Identity
09:05 12Create a Coming Soon Page
10:08 13How To Pick the Right Theme For Your Shopify Store
03:53 14How To Design Your Homepage
03:47 15How To Design Your Product Page
06:08 16How To Design Your Checkout
02:03 17Build Your Shopify Store
26:01 18Launch Your Shopify Store
01:37 19Tools To Customize Your Shopify Store
01:57Lesson Info
Why Branding Matters
you might think I'm going to start off this lesson by talking to you about great brand names and unforgettable logos that you most likely definitely recognize. But the truth is your company's name and the logo you're looking to create doesn't come until the very end of this module. And that's because when you think of brand, you almost always start thinking about what I call brand identity. A brand identity is the physical manifestation of a brand we see in everyday life, the logo, the catchphrase or even the headlines you typically see, but where we're starting with today is the foundation to all of that, the brand itself. So why can't we just skip ahead to the fun stuff and maybe pick up a logo and some colors and just be done with it? Well technically you can but I've seen it too often that companies aren't patient with their brand and it really hurts them down. The long run. The company that takes the time to articulate on its brand and build it intentionally are typically the ones...
that succeed and that's why I want to take you through this module. So you can build a brand that lasts through building a brand. You deliver the promise to your audience of how they're going to go and benefit when interacting with your brand. Nike's purpose is to bring innovation and inspiration to everyday athletes around the world and we use them as an example with that they promised when buying their products or wearing Nike in general, your ability is amplified due to the innovation that they invest in. Nike's brand isn't the swoosh to just do it. Nike's brand is a promise of delivering innovation to the world's athletes. Now don't get intimidated by Nike, I'm just using them as an example. So everyone would hopefully recognize companies like Nike spends millions of dollars on their brands and hires outside agencies to support their founder's vision. So you shouldn't really expect to reach their level. Well, at least just yet. Today we're talking about the minimal viable brand, something effectively represents your business that you can be proud of, but knowing that you will most likely change in the future, every great brand has to start somewhere and a good brand constantly evolves. Your brand helps you differentiate as you're getting started and it helps your audience understand what you stand for. Often times a brand is an extension of its founder. Now this isn't always the case, but it works well when the brand's founder actually represents the customer as well. Now, consider your situation, are you selling a product that you would typically by, are you a good representation maybe of a future buyer? If so, it would be great to consider integrating your own personality into your brand and the next lesson. I'm gonna take you through the brand architecture. And this is where we're going to identify key pieces of your brand, like your mission as well as brand pillars. And after that we're going to dive deep into brand identity, bringing all of that work to life. At that point we'll have our entire brand architecture established and we can get started and decided on the look and feel of your brand. So head to the next lesson and get started with your brand architecture. Mhm.