The Future of LIVE Video
look into the future. Where is this all going? As I said, we are in the early adopter phase. This is all still knew. You know, if I would have said to you, Do you wish you started blogging back in 1998? Like I didn't know about until 2012 or something, you might still be saying what? The blawg. I wish I would have started you two back in 2005. I wish you would have gotten in Twitter in 2007. She was. Why didn't I build an IPhone app back in 2008? If you missed the boat on all these things, Guess what? You're in the boat now where you sail. It is completely up to you. But the opportunity with live video belongs in the hands of anyone who wants to take ownership of it and run with it. So where is it going? There's a lot of big players out there still that haven't announced live video, and I think they're going to come. Microsoft, recently purchased linked in Microsoft, also owns Skype would not surprise me to see linked in create some sort of live video channel for business makes perfect...
sense. They have the infrastructure. Now. Amazon is a behemoth. Not only do they sell everything now, but they also have live streaming services. Those of us that are Amazon prime get to watch a bunch of stuff that we don't really want to watch for free. Now that for free comes with our service, Amazon has the infrastructure toe likely get into letting their customers do live video. Will they? Maybe about Netflix. They're putting out more content than anybody sucking up more bandwidth than just about anybody else on the Internet. Will they start inviting their customers to create content that will be broadcast over their network? Not gonna bet on it, but I'm saying could happen. How about Snapchat? I've been saying for months now that their next move is live video, probably. I'm thinking this year I think they have to, I think with them turning down two billion from Facebook and their evaluation growing now toe close to 18 billion and they're talking about going public. How do you keep eyeballs for long periods of time video. I think Snapchats gonna go in the live video, and I think there will be Mawr. There will be names that we haven't heard of that air still gonna pop up, and it is an exciting time to be alive. This is one of the reasons I recommend you join one of the online groups where people are talking about this. You can be aware. So when that next thing comes along and you think do that one I'm really interested in you can play in that sandbox. I invite you all to come play with me. Let's build some sandcastles, make some cool stuff with live video. We have time for a couple questions of anybody has anything else they want to ask whether you're at home or here. Yes, Pass the microphone are I don't know if you were gonna go through anything with VR and video, we can address the are real briefly. So the Oculus rift has launched. The HTC vibe has launched. Microsoft has the hollow lens that will soon start shipping. There's other players, Samsung's on the market and virtual reality is a very real thing. I've got the goggles I've played with him In using O. B s. I was able to capture what I see and broadcast it out. So as I'm looking around, people watching the video on Facebook are seeing what I'm seeing. And what I'm seeing is a huge industry that there will come a day where we will sign up to go to a conference and we won't have to leave our chair to go there. But I'll see your avatar and I'll recognize you and I'll see yours and the closer I get to you were talking with louder. Your volume will get. Our avatars will be standing right there next to each other and we'll walk into a conference hall together and sit down next to each other, and I'll even be able to whisper to you, and you'll be the one that hears it. Because of proximity. There will come a day in the not too distant future that Ah, a Taylor Swift concert will sell out, and you'll have What man wouldn't you pay to sit in that front row seat? Whoever your artist is, you wouldn't be mine either. But that's what came to mind, and you sit in your chair and because they mount the camera that's full 3 60 right front and center. Everybody has a front row seat where she is. So there. It looks so real. You could swear you were at that concert with full stereo surround sound happening all up in your ears. It's gonna be a lot of money to be made in the arts industry and the performance industry in tourism. You want to go see the Eiffel Tower? Guess what? We'll take you there right now, and there will be somebody with a camera wheeling around through there and you'll get a virtual tour and you'll be looking around as though you are just on a little cart going around it live as it's happening and we'll pay for those experiences. And they're gonna be amazing because people are going to be able to go places that they would never be able to go that spark your imagination. Landing Yeah, bringing people the hunt behind the scenes. I always tend to go to the the amazing you know, pie in the sky type stuff. But the practical applications for building relationships and bringing people into our businesses so they can feel like they are part of the family. I want to see how the doughnuts are made right put that camera in there. Let me put the goggles on. And there is the chef and he's doing this stuff and he's making these gourmet treats. Boy, I'm getting hungry. Guess where I want to go To have something to eat. Show me something that entices me. And it's up to each business in each industry to figure out What is that? What is the most enticing thing about what I do? What is it that people want? What are the benefits they hope for? What can I show them that will grab their attention and make them go? I want to know more about that. I gotta have some of that. And that's even with the video, as it is now. Yes. Um, so besides the house getting knocked over, Um, which type of content have you found have the most viewership for the most interest is educational or entertainment. Which one kind of state The answer is yes. Honestly, you know, for myself, I do a lot of informational and educational type of content. Um, and so that's usually most successful, how to how to do something that a lot of people want to know how to Dio, right? So when I when I post a video about how to go live on Facebook when it was brand new product ton of people, hundreds of people showed up for it because it was brand new. So I am on the I'm on the cutting edge. Not because I'm trying to stand the cutting edge. Just I'm paying attention, and I see something in my bright, shiny object. I want to play with that. And if I like what I see, I'm like Now I want to show everybody my new toy. Well, we all have new toys, whatever your industry is. If you're drawn to the new toy and you think it's cool, that's the time to show people about it cause they haven't seen it yet. Then there's the tried and true the standbys ever. You know, everybody's plumbing breaks right, and if you're good, you know how to fix that sink. People go online. They Google how to fix a sink. They're looking for it. So if you have solutions to common problems that people have, that could make for great content, you know, look at what George is doing. He's getting on and he's preparing these delicious new dishes that nobody's seen before. He's being creative with his cooking. What can you do within your niche? That's creative, indifferent that people haven't seen before that they would be. You know, I watched this guy do this video. I've never seen that before. Have you seen this? That's how they share it. There's other people that are tremendous vocalists, and they'll just get on Facebook live and they will just sing. If I did that, I would lose viewers so quickly and they would run for the hills. But if that's your thing, you're an illusionist. If you're a comedian, lots of comedians using it. Kevin hurts on their does. Does Facebook live stuff behind the scenes? I had one I saw recently. Didn't have time to show up, but he was with rock, you know. They made a movie together, and there's the two of them talking. People love that behind the scenes type of element. Does that help? So, um, I try to practice what is called wife speech like, is it kind, honest and beneficial, And part of that? How I figure that out is how the person in front of me is reacting like Are they getting it? Are they are they understanding it? And I what you see with a lot of social media, especially what an event I attend. Last night, they talked about how pair working. Really. Satch, oversaturated with so much stimulation and and and they seem more like the next step is not adding more channels, but, like, how do you make design it? So it's It's not so stimulating like it refines your experience. Um, and so when I want, I want to do live video. But how do I design it? So it's captures the right people, and I'm not necessarily overstimulating other people are. Is that even possible? It's a good question. I think you're probably overthinking it, though. Um, the key is to just put your toe in the water. Okay. Feel the temperature. Start waiting around. I got more metaphors if you need him. Just go for a swim, died in whatever you got there and try it. You know you're not gonna break anything. You're not gonna hurt it. I in my challenged everybody's if you haven't done live video yet. Go ahead. Tonight when you get home, open up periscope. Even if nobody shows up, open it up. Do a video. Say, You know, I just spent the day creativelive and here's what I learned. In fact, that could be the title of your video. What? I learned a creative life today and that's it. Just share an experience and get acclimated in use to being in front of this thing. It won't bite. It won't hurt you. I think you're all going to do great with it. Has this been valuable for you today?