Lessons
Lesson Info
How To Use Product Tags
now we'll move on to product tags, which is our second tip. Use product tags to create shop. Herbal posts. Product tags are our most foundational tool for shopping businesses. They allow you to highlight products from your catalog directly into your photos and videos so that people can immediately tap and learn more right as they discover your product. The most successful shopping businesses use product tags and all of the available formats that exist today because if you think about it, people spend time in different places in the app. I know I personally spent a lot of time in stories, I spend a lot of time in reels, but I know friends and co workers of mine might spend more time in feed or an I G T. V. So really if you tag products in all of the available formats, you're benefiting your business by reaching new customers based on their behaviors. Places in which you can tag products including feed include in mentions where you can actually tag products as captions in your feed posts...
or even hero one product in your profile. You can also tag products and stories or in reels if you want to drive discovery of your products and engaging entertaining short form content. Or conversely if you want to tag products in longer form video, you can tag products and I. G. T. V. And if you are a business that uses checkout on instagram and are based in the US, you can also tag products within your lives, meaning you can have a two way conversation, tell the story of your brand and promote products in real time through life shopping. So now that you know all of the places in which you can tag, let me run down some best practices for you one. Tag frequently to use product tags in all places in which they exist. Three increase the frequency of your shop, double posts in the lead up to moments that matter for your business, like a new launch or a seasonal moment that matters to your business. This will really help maximize the opportunity for your products to get discovered and for save shop herbal content across the relevant formats to make the content evergreen and live on. One example of this is turning on auto highlights and stories so that if you tag a product within your story, that content can actually continue to live in your product detail pages so people can still see it even after the story expires. Want to step by step flow on how to tag your products. So the good news is we have one on our instagram account which is at instagram for business. We recently posted a video that walks through step by steps on how to tag products across different formats every way. Yeah, that gives you a little taste of the video and of course you can see the rest of it and a lot more education based shopping content on at instagram for business. So I definitely encourage you to follow that account and watch the rest of the video as you're taking action on the product tagging guidance.