Action - Create Your Own Sample Evaluation Criteria
Lesson 56 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Action - Create Your Own Sample Evaluation Criteria
Lesson 56 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
56. Action - Create Your Own Sample Evaluation Criteria
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Action - Create Your Own Sample Evaluation Criteria
in this video, we're gonna talk about creating your own sample criteria. So I wish I could just give you all the sample of criteria and just check out the list. That would be amazing. But the thing is all these different products are so different. There is so much different criteria that you have to have to satisfy. So instead you're gonna have to come up with some of your own, I'll provide you with some general guidelines what you want to look for. But these aren't all going to be perfect. You're gonna have to figure out what satisfies your own product. This is really important though. Look at your previous product notes from the last course and figure out is this what I'm looking for? Was the supplier accurate? Did they tell me the right thing, does it all satisfy this? Another thing you can do is check competitors reviews, look at the one star reviews or two star reviews and see does this satisfy their problem? We want to make sure that the product is better and it will satisfy thos...
e issues. Let's make that happen. So I'm gonna give you a couple examples, remember the double dog leash with this double dog leash? There are a couple of things I would personally put in to make sure that it satisfies the sample satisfies it. First of all, I wouldn't want the, it's a phrase by phrase and I mean it curves the edges with Nylon. This just shows bad product quality and I want to make sure I see that you're really one out there and another thing I noted on the low star competitor reviews was that these leashes actually failed, they would say some dogs actually ran away and they were scared about getting them hit against cars. So a simple way to do is link on that leash onto something and pull as hard as you can. Does it pull apart if it does with lilies? Probably not the right product. You have to assume that there's gonna be some big dogs with this and it can pull apart. So make sure that these products satisfy your specific criteria you're looking for. Now it's time to create your own sample evaluation criteria and to do this. Open up your resource packet and open the third pdf called create your sample criteria and here are three criteria that I came up with that are specific to the double dog leash and it might take you some time but really think about what are the most important things that you should be looking for in your product sample and make sure that your sample satisfies those things. So for my example with the double dog leash I wanted to look at are the hinges sturdy and will not break. And that is such an important point because I saw this over and over in my competitors negative reviews where they were worried that the hinge would break or the hinge actually did break and I really put a lot of force on this and I know I already told you this in the last video, but these hinges are not going to break. These are super solid. And even with having someone else pull one side of me, pulling my side, we could not get these hinges to come apart. So for criteria number one, I'm gonna say the hinges seemed very solid. I could not imagine these breaking. So this sample definitely satisfies that first criteria. The next criteria is the material of the leash is not going to fray. Now, one of the things that I was worried about with this double dog leash is the quality of the leash itself. I didn't want there to be any material frame kind of coming apart and having loose ends and I was really looking for a material that feels solid and that's not going to pray for as long as the person owns the product. And after taking a close look at this product, it really seems like this product is not going to fray. I would say the material seems well built. I really, I can't imagine this frame, I can't imagine this frame. Therefore our double dog leash satisfies that criteria. And now it's on to my 3rd criteria for this third criteria. I was really interested in the handle at the top. And one thing that I was worried about with this product sample was that the handle would feel like really cheap plastic. And although the handle is made of plastic, it doesn't feel cheap and hopefully you can see it in this photo in the top right hand corner. But they've used this nice material here that makes the handle feel comfortable in your hand and it's a little bit squishy and foamy. So I'm going to say yes, handle feels solid and will fit comfortably in owner's hands. So we got very lucky with this product sample. This sample not only did very well when we use our general sample criteria, but it also passed all my custom product criteria that I created and so take some time to come up with what you believe to be the most important criteria specific for your product And run each of your 2-3 different product samples through that criteria. And hopefully that will give you some more insight about which product sample is the highest quality. Now, if you go through these steps of creating your own criteria and also using our general sample criteria and decide that none of these samples are living up to your quality expectations, then you don't have to pick one. You can either go ahead and place more product sample orders with different suppliers or in the most extreme case you can consider working on a different product and it's really important that you don't settle before you place and invest a lot of your time and money in that full order. You want to make sure that you've chosen a supplier that you really like and that they're delivering the quality that you're looking for. Take as much time as you need and don't move forward until you found a sample that you're really happy with, Pause This video now and create your own evaluation criteria and run your 2-3 different product samples through it. In this video, you created your own sample evaluation criteria. In the next video, you're gonna take product photos using your sample.
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Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.