Campaigns, Adgroups, & Keywords Overview
Lesson 97 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Campaigns, Adgroups, & Keywords Overview
Lesson 97 from: How to Sell on Amazon: Step-By-Step to FBAErik Rogne & Eric Campbell
Lesson Info
97. Campaigns, Adgroups, & Keywords Overview
Lessons
Chapter 1: Part 1 - Introduction
1Quick Overview of the Perfect Product System
06:15 2Course Design & Resources
03:50 3Amazon FBA Monthly Earnings
02:59 4Meet Your Instructors
03:59 5Setting Expectations
04:17 6Key Concepts (Learn What Private Labeling Is And More)
08:16 7Steps To Complete Before We Start
04:15Chapter 1: Quiz
Chapter 2: Part 1 - Mini-Goal 1 | Understand What To Look For In A Product
9Everything You Need To Know About China
09:40 10The Worst Categories (And Why Must Avoid Them!)
08:58 11The Best Categories To Focus Your Product Search On
02:21 12Basic Product Criteria (20 Different Things To Look For In A Product)
08:36 13Advanced Product Criteria (9 Different Things To Look For)
05:40 14Chapter 2: Quiz
Chapter 3: Part 1 - Mini-Goal 2 | Use Our Basic Product Criteria To Find 3 Products
15Action - Choose A Product Category To Start With
02:51 16Action - Install Unicorn Smasher Chrome Extension
02:59 17Action - Find A Product To Run Through Our Choosing A Product Cheat Sheet
16:16 18Action - Find 3 Products That Pass Our Choosing A Product Cheat Sheet
11:11 19Action - Add Chosen Products To Our Product Comparison Sheet
02:13 20Action - Calculate The Basic Criteria Score For Each Product
10:45 21Chapter 3: Quiz
Chapter 4: Part 1 - Mini-Goal 3 | Decide on 1 Product To Import
22Action - Find Out If Our Products Pass The 5X Rule
08:21 23Action - Find Out If Our Products Have A Low MOQ
03:07 24Action - Find Out If Our Products Are Not Patented
04:42 25Action - Find Out If Our Products Have A High RPR
07:24 26Action - Find Out If Our Products Pass The Keyword Test
03:32 27Action - Find Out If We Can Create A Listing That Would Beat Our Competitors
11:54 28Action - Find Out If Our Products Are Trending
02:39 29Action - Determine If We Can Brand And Add Bonuses To Our Products
02:55 30Action - Calculate The Advanced Criteria Score For Each Product
02:29 31Action - Use Our Product Comparison Sheet To Make Our Final Product Decision
03:47Chapter 5: Part 1 - Mini-Goal 4 | Find 2-3 Suppliers To Import A Sample From
32Action - Find 5 Potential Suppliers On Alibaba
06:24 33Action - Send A Message To 5 Suppliers
15:57 34Action - Evaluate Supplier Offers
06:13 35Action - Create Counter Offers
06:01 36Action - Run Suppliers Through The Supplier Scoring Rubric
12:27 37Action - Decide On 2-3 Suppliers To Import A Sample From
04:45Chapter 6: Part 1 - Mini-Goal 5 | Complete Final Research For Your Product
38Action - Calculate Profit Margin Estimate
11:24 39Action - Research Competition For Our Product
05:32 40Action - Find Possible Product Improvements
02:51Chapter 7: Part 1 Conclusion
41Review Of What You Did In This Course
01:56 42Your Next Steps
00:25Chapter 8: Part 2 Introduction
43Welcome to Part 2!
01:33 44Course Design & Class Materials
07:05 45Why Speed Is Critical to Your Success On Amazon
01:58 46How to Communicate & Build a Relationship With Your Supplier
02:00 47Module Review
00:58Chapter 9: Part 2 - Mini-Goal 1 | Order 2-3 Product Samples
48Module Introduction
01:12 49Why You Must Get Product Samples
03:11 50Why You Need to Establish a Relationship With Your Supplier
01:44 51The Importance of Product Quality & Negotiating
01:29 52Action - Place an Order for 2-3 Product Samples
07:22 53Module Review
00:40Chapter 10: Part 2 - Mini-Goal 3 | Create Your Barebones Listing On Amazon
54Module Introduction
01:03 55Action - Evaluate Your Samples Using Our General Criteria
06:42 56Action - Create Your Own Sample Evaluation Criteria
06:33 57Action - Take Product Pictures
07:01 58Action - Use the Quality of Your Product Sample to Negotiate
02:25Chapter 11: Part 2 - Mini-Goal 4 | Place Your Order & Ship It To Amazon
59Module Introduction
00:55 60Action - Create an Amazon Seller Account
01:47 61Action - Choose Your Product Category to List In
01:27 62Action - Buy a UPC Code (Barcode)
03:27 63Action - Create Your Barebones Product Listing
03:44 64Module Review
00:55Chapter 12: Part 2 - Mini-Goal 5 | Complete Your Product Listing
65Module Introduction
01:39 66Erik's Experience With U.S. Customs
02:01 67Action - Complete Supplier Checklist
06:44 68Action - Pay Your Supplier
01:06 69Action - Select a Single FBA Warehouse
02:12 70Action - Prepare to Send Your Amazon FBA Inventory
04:52 71Action - Send Your Supplier Amazon Shipping Labels & FNSKU Barcodes
00:49 72Module Review
00:48Chapter 13: Part 2 Conclusion
73Module Introduction
00:41 74Action - Add Vital Product Information
03:01 75Action - Add Product Variations (Optional)
00:45 76Action - Update Product Offer
01:02 77Action - Add In Compliance Information (Optional)
00:44 78Action - Upload Product Images
00:49 79Action - Update Product Description
03:34 80Action - Add In Product Keywords
02:42 81Action - Fill Out 'More Details' For Your Product
02:40 82Module Conclusion
01:14Chapter 14: Part 3 - Mini-Goal 1 | Find Product Keywords For Optimization
83Module Introduction
00:43 84How to Contact Amazon Seller Support
01:31 85Action - Upgrade Your Amazon Seller Account
01:36 86Review Of What You Did In This Course
01:55 87Module Review
00:39Chapter 15: Part 3 - Mini-Goal 2 | List Your Product On Jumpsend
88Quick Overview of Part 3 Structure
02:44 89Viral Launch Fundamentals
03:54 90Understand Amazon Seller Central
05:03 91Search For Product Keywords For Future Optimization
07:11Chapter 16: Part 3 - Mini-Goal 3 | Setup An Amazon PPC Campaign
92Action - Create a Coupon For Your Product
06:54 93Action - Share Product On 3+ FB Groups
03:36 94Action - List Product On Jumpsend
07:11 95Action - Setup JumpSend Email Campaign
03:39Chapter 17: Part 3 - Mini-Goal 4 | Create An Autoresponder For Your Listing
96Introduction to Amazon PPC
02:48 97Campaigns, Adgroups, & Keywords Overview
04:21 98Amazon PPC Key Metrics & Terminology
05:58 99What the Bid Price Does
02:59 100Ideal ACoS Calculator
04:06 101Action - Export Keyword Report & Put in Google Sheets
03:25 102Action - Add in Negative Keywords
01:45 103Action - Set Your Listing Autoresponder Up For Maximum Reviews
02:35 104Choosing the Right Fiverr Seller for Amazon FBA
04:26 105Next Steps On Where to Go From Here
01:42Final Quiz
106Final Quiz
Lesson Info
Campaigns, Adgroups, & Keywords Overview
in this video, we're gonna talk about campaigns, ad groups and keywords. So you're probably like, what does this mean? Um it's really complicated because I'm not sure if you've done other advertising out there and if you haven't, don't worry, these amazon is really simple but amazon PPC structure is slightly different than most ad platforms that you may have tried. There's facebook and google which are the main ones, which are also pretty simple. But I think amazon PPC is actually the simplest set of this. So there are three main structures. It starts with the campaign at the top level and then breaks down to add groups and then from there it will break into keywords. So we're gonna go through this and I'll show you a picture but just go ahead and listen to me from getting right now. So the campaign, this is where you designate the budget, the start date, end date and targeting type. So for target type, we're going to get into this more later but there's automatic and manual, two diffe...
rent types. I always recommend starting with automatic and moving into manual. Automatic. More expensive manuals cheaper. But you'll see why we start with automatic. So these campaigns hold all these different types of ad groups that you create. So think of the campaign as the main objective for something you will get a high level overview of like how the sponsored products are working. But this campaign is the hype, like high level thinking automatic manual or you want to target for a specific reason you want to do a holiday promotion campaign, that is the main objective. So under the campaigns, the campaigns up here and we'll break down to add group. So these are actually where your product ads live. This is more of an intermediate step and your keywords are within each of these ad groups. So think of an ad group as just a group. It's it just holds things inside of it inside this will be your product ads and your keywords in this. You can use these ad groups to do different type of targeting, running A. B tests and other things. And the final tier is the key words. This is where you have to be playing close attention to where you're improving your paid search. People on amazon are actually searching for these keywords and you may be paying 50 cents per click for one ad or 2 50 for another for every click from those ad groups that we talked about. All these little keywords are inside there and these keywords, let's say the keyword right here is attached to a product ad. The product add that you're going to be presenting is designated by amazon. But these product ads are literally just your first main hero image, a hero images, Your primary image for your product and your product will be attached to all these keywords which will show up in the search rankings. The product key word doesn't show up, but when people search for it, your product ad will show up. So this is what I was talking about the campaign at the top level budget, start date, end date targeting and type. That's the top level. Remember campaign is your objective under that you can have two or more even one ad group. However may you want I just put two here for reference but that's an ad group. Think of the ad group just to the bucket and the ad group will contain the product ads and the product ads is set by whichever products your advertising. And finally under these ad groups I put keywords it could be however make keywords you want typically for an ad group I have about 10, 2, 20 keywords and then I'm always optimizing and changing them. These keywords are put into the ad groups. These add scripts are just holding them but they're really doing nothing with them. The keyword is the secret sauce there. It's where you adjust all the bids. You can actually adjust all the bids for every single different type of keyword and you can optimize them. You can figure out what keywords work what keywords don't work it really. It really is depending on everything. But that's the overview of how amazon PPC works and what campaigns ad groups and keywords are
Class Materials
Free Download
Bonus Materials with Purchase
Ratings and Reviews
Faisal Sajjad
Amazing way of teaching.
Faisal Sajjad
Excellent Intructors. I learnt from them a lot of productive and valuable skills regarding Amazon FBA.
Saima Shakir
A Complete and essential guide for every fba seller or service provider.