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Lesson 18 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

18. Checklists

Next Lesson: Quiz: Chapter 3


Class Trailer

Chapter 1: Why Launch a Company Blog?


Class Introduction to Content Marketing


Tell Your Story


Communicate with Customers


Be Competitive


Establish Your Brand Voice


Easily Repurpose Your Content


Improve Your Website Traffic


Lesson Info


number seven checklists. Checklists are another unique way to source your blog post content, giving your audience a checklist provides a step by step breakdown of how they can achieve a specific goal. Checklists are awesome. Reference guides to leave your readers feeling satisfied and well informed. So long as you touch on a solution to one of their challenges. After all, there's something really satisfying about checking items off the list. Isn't there? Isn't there something reassuring about knowing how exactly you're going to achieve your goals? Chances are your target audience feels the same way. If you compile content that's both on brand and useful, your readers will appreciate the occasional checklist. But what do checklist blog posts look like? Here's what Forbes published on the blogging process. It's called, you guessed it, a point checklist for writing a killer blog post. Meanwhile, the U. S. Fish and Wildlife Service published a medium article entitled A Guide to fishing fo...

r the first time, complete with the checklist for freshwater fishing. The idea here is that by the time you finish reading the content you'll be well on your way to a sing your next blog post or in the case of the U. S. Fish and Wildlife Service post, you'll be ready to cast your line and reel in some delicious lake trout when it comes to writing a check list. The process is easy. It's actually really nice because the format has already been decided. You're providing a simple, easy to read guide that's brief, digestible and actionable and equal measure simply describe the task your post will help readers perform and create a list of steps outlining how they can make it all happen. Sound good awesome. As you move forward with your blog, you want to be aware of which blog post types you choose to use and why and how often you use each one, five guest posts in a row might not be ideal. Two back to back roundups won't make much sense. Just plan ahead and think about how you can best serve your target readers. And now a recap. Before we move forward, you can put together a content calendar using a number of different blog post types, list posts, how to guides roundups, personal stories, case studies, interviews and checklists are just some of the options you have at your disposal. Each option can engage your readers in a unique way and you can experiment with all these formats to see what works best for your brand to see what resonates most with your audience moving forward. Speaking of your audience, let's talk about the writing process

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