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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Checklists
number seven checklists. Checklists are another unique way to source your blog post content, giving your audience a checklist provides a step by step breakdown of how they can achieve a specific goal. Checklists are awesome. Reference guides to leave your readers feeling satisfied and well informed. So long as you touch on a solution to one of their challenges. After all, there's something really satisfying about checking items off the list. Isn't there? Isn't there something reassuring about knowing how exactly you're going to achieve your goals? Chances are your target audience feels the same way. If you compile content that's both on brand and useful, your readers will appreciate the occasional checklist. But what do checklist blog posts look like? Here's what Forbes published on the blogging process. It's called, you guessed it, a point checklist for writing a killer blog post. Meanwhile, the U. S. Fish and Wildlife Service published a medium article entitled A Guide to fishing fo...
r the first time, complete with the checklist for freshwater fishing. The idea here is that by the time you finish reading the content you'll be well on your way to a sing your next blog post or in the case of the U. S. Fish and Wildlife Service post, you'll be ready to cast your line and reel in some delicious lake trout when it comes to writing a check list. The process is easy. It's actually really nice because the format has already been decided. You're providing a simple, easy to read guide that's brief, digestible and actionable and equal measure simply describe the task your post will help readers perform and create a list of steps outlining how they can make it all happen. Sound good awesome. As you move forward with your blog, you want to be aware of which blog post types you choose to use and why and how often you use each one, five guest posts in a row might not be ideal. Two back to back roundups won't make much sense. Just plan ahead and think about how you can best serve your target readers. And now a recap. Before we move forward, you can put together a content calendar using a number of different blog post types, list posts, how to guides roundups, personal stories, case studies, interviews and checklists are just some of the options you have at your disposal. Each option can engage your readers in a unique way and you can experiment with all these formats to see what works best for your brand to see what resonates most with your audience moving forward. Speaking of your audience, let's talk about the writing process
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