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Develop a Content Calendar

Lesson 20 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

Develop a Content Calendar

Lesson 20 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

20. Develop a Content Calendar

Lessons

Class Trailer

Chapter 1: Why Launch a Company Blog?

1

Class Introduction to Content Marketing

01:36
2

Tell Your Story

02:47
3

Communicate with Customers

01:31
4

Be Competitive

02:19
5

Establish Your Brand Voice

02:59
6

Easily Repurpose Your Content

01:01
7

Improve Your Website Traffic

02:30

Lesson Info

Develop a Content Calendar

now it's time to take a closer look at your content calendar and to start writing your next blog post. Congratulations. You're ready to start writing. It took us a few chapters but we're here now at this point, you should understand the benefits of content marketing, of launching and maintaining a blog. You should have a solid grasp of how to identify your target audience so you can write for them and maintain a loyal following. You should have a clear take on all the different blog post formats to choose from. Now. It's time to get moving. I'm going to walk you through a series of blogging, best practices. I'm going to walk you through how to start writing your blog posts with these tips in your arsenal. You'll be writing standout content in no time at all. And with that, here are some strategies to keep in mind while you write your blog posts, Number one, develop a content calendar. I've been there. Maybe you have to. That is I've taken a seat at my desk and wasted hours trying to fi...

gure out what to write about. Now this wasn't an efficient use of my time. Take that fly by the seat of your pants approach and it wouldn't be a good use of your time either by winging it, so to speak. Your blog post might not be as effective as you'd like it to be. How can you write intriguing, useful content designed specifically for your target audience? If you don't even have a blog post topic. This is where a content calendar comes in content calendar is a tentative schedule. If you will a document where you can jot down a headline in the post type you intend to write and a publishing date. Hubspot offers a great breakdown of what this might look like, including some templates you can use, you can review yours on a weekly, monthly or even quarterly or biannual basis, depending on how far ahead you want to work, it'll keep you organized, it will keep you on top of your game and help you post varied well thought out content. A content calendar will keep your content strategy in check. An added bonus is that research shows you are 42% more likely to achieve your goals. If you write them down a content calendar can help you achieve your blogging goals by doing just that. By making sure you get your plans in writing one quick note before we move on to our next blogging. Best practice. Your content calendar doesn't need to be set in stone. It shouldn't be set in stone. Rather it should serve as a guide and point you in the right direction is you dive deeper into your content marketing. But if important company news comes up or if you pivot your business model or if a fantastic idea pops into your head, you can and should make minor adjustments to your writing and posting schedule and now another blog writing, best practice