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Include a Call to Action in Your Post

Lesson 24 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

Include a Call to Action in Your Post

Lesson 24 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

24. Include a Call to Action in Your Post

Lessons

Class Trailer

Chapter 1: Why Launch a Company Blog?

1

Class Introduction to Content Marketing

01:36
2

Tell Your Story

02:47
3

Communicate with Customers

01:31
4

Be Competitive

02:19
5

Establish Your Brand Voice

02:59
6

Easily Repurpose Your Content

01:01
7

Improve Your Website Traffic

02:30

Lesson Info

Include a Call to Action in Your Post

And now let's move on to our next blogging, Best practice five include a call to action in your post. You want your audience to take action when they read your blog posts, you want them to engage with the content and become loyal fans of your business. So when you write your blog posts you'll want to do your due diligence and include a call to action or C. T. A. Have you ever come across a learn more button while reading a blog post? Have you ever glossed over the line? Please reach out for more information at the very end of a post with the words, reach out hyperlink to the brand's contact form. These are some of the different types of C. T. A. S you can use in your content and there are others. For instance, you can invite your audience to connect with you on social media. Be sure to include small clickable icons for each platform, directly on the page. You can include a simple form inviting readers to subscribe to your blog. In just a few clicks, you can include a registration butto...

n for a course you invite readers to take, you can even use inquiry to engage your readers directly in the content? Say you run a blog on outdoor fitness. If you write a post on tips for runners to avoid injury, you can end your post with a question like how do you avoid shin splints on the trail, share your strategies in the comments below. Put simply you can get creative with your C. T. A. S. You can link to past posts, direct readers to your product or services page, and so much more simply include a thoughtful call to action or two in each blog post, and you'll be on the right track.

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