Include an Image in Your Content
Lesson 25 from: Blog Post Writing: Create Engaging BlogsMaddie Cohen
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Include an Image in Your Content
Lesson 25 from: Blog Post Writing: Create Engaging BlogsMaddie Cohen
Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Include an Image in Your Content
six include an image or several in your content. I have a secret to share with. You might not be much of a secret. Maybe you already know what I'm going to say. I hope you won't get offended. Here goes, people are lazy, you're lazy, I'm lazy. You're lazy. Maybe you're not lazy, but our eyes and minds can be a bit lazy on the distraction filled internet. So to keep your readers from feeling overwhelmed when they end up face to face with a big chunk of text, you should include a relevant visually pleasing image or two in your blog posts. If you're writing a list post that would benefit from more than a couple of visuals, you can source several images. You might even decide to include an image for every item on your list. Where can you find images to use? You've got options, you can use screenshots, you can create your own infographics, charts and diagrams that represent specific information or data and include them in the content. You can use a relevant stock photo just to make sure you'...
re using it legally inciting the photographer if necessary. You can use photos showcasing people at your company no matter your approach. Your content will flow much better with some visuals. Your audience will thank you for making the effort and you can even optimize the images you use for S. C. O. But we'll get to that in the next chapter before I let you go here. Before we move on to search engine optimization. I want to thank you for sticking with me. I also want to remind you that when you draft your post, you absolutely need to make sure your content is readable, concise and conversational. This brings me to the final best practice we'll discuss before moving on to S C. O.
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I am happy to watch those video.
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