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Lesson 28 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

28. Keywords

Next Lesson: Internal Links


Class Trailer

Chapter 1: Why Launch a Company Blog?


Class Introduction to Content Marketing


Tell Your Story


Communicate with Customers


Be Competitive


Establish Your Brand Voice


Easily Repurpose Your Content


Improve Your Website Traffic


Lesson Info


in this chapter we're going to talk about optimizing your content for on page SEO while blogging can be quite creative. There is also a science to it. This is where search engine optimization or S. C. O. Comes in. In this chapter we're going to discuss how companies can optimize their blog posts for on page SEO. Now if you're new to S. C. O. Or relatively new to how it works, I don't want to overwhelm you will spend just a short time discussing how you can optimize your post for on page search engine optimization. I'll quickly review a few topics with you, let you in on several S. C. O. Specific best practices and then I'll introduce you to a tool you can use to keep on top of your search engine optimization without the hassle of managing a bunch of moving parts. To start. Here are some topics to consider. Number one key words. Want a high search engine ranking, interested in making your blog more visible to prospects. Start by identifying your keywords. Keyword research should be one ...

of the first things you do after you decide on your blog post topic. It's important to have a primary key word in mind along with a couple of secondary keywords you can use keep in mind though that you only want to use your keywords in your content or relevant. If you try to force a keyword search engines could penalize you for keyword stuffing for injecting keywords all over the place to the point where it no longer makes sense. This is why keyword selection is so important, choose the right ones and it'll be easy to use them where it makes natural sense to do. So say I'm writing a blog post for a Chicago wellness studio on the benefits of meditation after head injury. I might choose keywords like meditation after head injury, Chicago meditation studio and wellness tips. Two tips for conducting keyword research opt for long tail keywords when possible. Single word and even two word phrases are very competitive. So aim to incorporate longer keywords long tail keywords into your content when you can use the google search bar to your advantage. This is a great deceivingly simple strategy for identifying your keywords. If you don't know where to start consider typing phrases into google and seeing what suggestions pop up on auto fill. You'll be on your way to choosing rock solid keywords in no time. You can also use google trends to see what people are searching for. And you can use SCM rush to see what your competitors are ranking for. Another pro tip for after you've chosen your keywords. Be sure to include your primary keyword in your U. R. L. You should also make a point of optimizing your headings with secondary keywords since probably won't make sense to use your primary keyword each and every time. Also you don't want to neglect those secondary keywords or he won't actually rank for them

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