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Lessons
Chapter 1: Why Launch a Company Blog?
1Class Introduction to Content Marketing
01:36 2Tell Your Story
02:47 3Communicate with Customers
01:31 4Be Competitive
02:19 5Establish Your Brand Voice
02:59 6Easily Repurpose Your Content
01:01 7Improve Your Website Traffic
02:30Quiz: Chapter 1
Chapter 2: Identify Your Audience — And Write for Them
9Write to Your Audience
03:50 10Common Pitfalls
05:58 11Quiz: Chapter 2
Chapter 3: Consider Different Blog Post Types
12List Posts
01:50 13How-To Guides
01:35 14Roundups
02:35 15Personal Stories
01:12 16Case Studies
02:53 17Interviews
01:34 18Checklists
02:29 19Quiz: Chapter 3
Chapter 4: Write Your Blog Posts: Spotlight on Blogging Best Practices
20Develop a Content Calendar
02:53 21Craft a Compelling, Accurate Headline
05:23 22Outline Your Post
02:45 23Write a Lede with a Gripping Hook
04:04 24Include a Call to Action in Your Post
01:40 25Include an Image in Your Content
01:50 26Make Your Content Readable
02:21 27Quiz: Chapter 4
Chapter 5: Optimize Your Content for On-Page SEO
28Keywords
02:48 29Internal Links
01:00 30Meta Descriptions
00:37 31Image Text
00:22 32Tags and Categories
00:40 33SEO Plugins
02:27 34Quiz: Chapter 5
Chapter 6: Proofread and Edit Your Blog Posts
35Revision Process
01:36 36Copyediting
01:31 37Proofreading
03:14 38Quiz: Chapter 6
Chapter 7: Publish Your Posts and Plan for the Future
39Commit to a Specific Posting Frequency
02:23 40Track Your Analytics
00:57 41Be Flexible
01:07 42Quiz: Chapter 7
Chapter 8: Course Conclusion
43Wrap-up
03:33Final Quiz
44Final Quiz
Lesson Info
Keywords
in this chapter we're going to talk about optimizing your content for on page SEO while blogging can be quite creative. There is also a science to it. This is where search engine optimization or S. C. O. Comes in. In this chapter we're going to discuss how companies can optimize their blog posts for on page SEO. Now if you're new to S. C. O. Or relatively new to how it works, I don't want to overwhelm you will spend just a short time discussing how you can optimize your post for on page search engine optimization. I'll quickly review a few topics with you, let you in on several S. C. O. Specific best practices and then I'll introduce you to a tool you can use to keep on top of your search engine optimization without the hassle of managing a bunch of moving parts. To start. Here are some topics to consider. Number one key words. Want a high search engine ranking, interested in making your blog more visible to prospects. Start by identifying your keywords. Keyword research should be one ...
of the first things you do after you decide on your blog post topic. It's important to have a primary key word in mind along with a couple of secondary keywords you can use keep in mind though that you only want to use your keywords in your content or relevant. If you try to force a keyword search engines could penalize you for keyword stuffing for injecting keywords all over the place to the point where it no longer makes sense. This is why keyword selection is so important, choose the right ones and it'll be easy to use them where it makes natural sense to do. So say I'm writing a blog post for a Chicago wellness studio on the benefits of meditation after head injury. I might choose keywords like meditation after head injury, Chicago meditation studio and wellness tips. Two tips for conducting keyword research opt for long tail keywords when possible. Single word and even two word phrases are very competitive. So aim to incorporate longer keywords long tail keywords into your content when you can use the google search bar to your advantage. This is a great deceivingly simple strategy for identifying your keywords. If you don't know where to start consider typing phrases into google and seeing what suggestions pop up on auto fill. You'll be on your way to choosing rock solid keywords in no time. You can also use google trends to see what people are searching for. And you can use SCM rush to see what your competitors are ranking for. Another pro tip for after you've chosen your keywords. Be sure to include your primary keyword in your U. R. L. You should also make a point of optimizing your headings with secondary keywords since probably won't make sense to use your primary keyword each and every time. Also you don't want to neglect those secondary keywords or he won't actually rank for them
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