Now let's talk about meta descriptions. Number three meta descriptions. Meta descriptions don't influence how your web site ranks in search. They do, however, affect what people see when they browse the content on google or other search engine. Results pages, which are known collectively as ScR PS. Put simply a strong description that uses the right keywords, could encourage readers to click on your post. You should aim to keep your meta description under 160 characters. Sound good. Let's move on to our next topic.