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Revision Process

Lesson 35 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

35. Revision Process

Next Lesson: Copyediting


Class Trailer

Chapter 1: Why Launch a Company Blog?


Class Introduction to Content Marketing


Tell Your Story


Communicate with Customers


Be Competitive


Establish Your Brand Voice


Easily Repurpose Your Content


Improve Your Website Traffic


Lesson Info

Revision Process

every writer knows how important the revision processes and whether you choose to self edit your blog posts or outsource the task. You need to make certain your content is proofread and polished. This is where Chapter six of this course comes in. We're going to do a deep dive into proof reading and editing your blog posts. I personally am an obsessive proofreader and editor. I don't like to see the sources I know and trust make mistakes and I don't want the clients who trust me to receive content full of typos bad links or jumbled sentences. Once I saw a national outlet in a scramble to put out breaking news, commit a shocking faux pas. They wrote nice deaths instead of nine deaths in a post about a serious crime. They quickly caught the error and made the change. Yes, mistakes happen. It isn't the end of the world if you make the occasional mistake, but if you can avoid them, why not? You don't want your target audience, the people who value your brand in business, who look forward to...

your content to question your authority. So don't let them be open to their feedback, but certainly don't let them call you out on basic discrepancies that could have been avoided. Instead edit your blog posts. But how personally I like to proof read and copy it at my content directly in Microsoft word immediately after I finish writing it, then I typically give the copy another once over several hours or ideally a day or so later. This helps me see things with fresh eyes, helps me make sure I've caught every error, and finally, I'll preview my posts one last time before I hit the publish button.

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