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Commit to a Specific Posting Frequency

Lesson 39 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

Commit to a Specific Posting Frequency

Lesson 39 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

39. Commit to a Specific Posting Frequency

Lessons

Class Trailer

Chapter 1: Why Launch a Company Blog?

1

Class Introduction to Content Marketing

01:36
2

Tell Your Story

02:47
3

Communicate with Customers

01:31
4

Be Competitive

02:19
5

Establish Your Brand Voice

02:59
6

Easily Repurpose Your Content

01:01
7

Improve Your Website Traffic

02:30

Lesson Info

Commit to a Specific Posting Frequency

at this point, your post is ready to go live. Amazing work. Congratulations. Seriously, you've put tons of time and effort into your blog and now you get to reap the benefits of all that labor. You're ready to hit the publish button, share your content on social media and watch those clicks compiling in. But then time to start over the good news. Is that generally blogging gets easier and easier as you learn the ropes in this chapter, we're going to talk about what happens next, what happens after you start publishing your blog posts? It's simple really. You just need to get in the rhythm of things and figure out your routine from then on. All you need to do is stay on top of your blogging game. So to do just that, I'll leave you with a few strategies. Some final words of encouragement. If you will the first one commit to a specific posting frequency. How often will you write and publish your blog posts? Would you like to post new content daily on a weekly or biweekly basis twice each ...

month? Well you don't want to publish your blog posts to and frequently you don't want to over commit yourself either. So consider your bandwidth and then commit to your schedule. This is wildly important because your audience will come to expect new content from you either directly on your blog or on social media. Think about your favorite podcasts, some of my favorites released new episodes every monday Wednesday and thursday respectively. You can bet I'm obsessively monitoring my podcast app to download new content on those days. And if, for whatever reason I don't see a new episode, I get a little disappointed after several weeks without any updates, I'll stop checking altogether. The same thing applies to your blog. If you start blogging every other day and then you run out of content and can only post once every other week, your audience will wonder what happened to you. They'll be less likely to visit your blog for new content and you could lose some of your following note that the occasional slip up is fine. You just don't want to make a habit of it. You can prevent slipping up though by setting expectations right off the bat. Be realistic about how much content you can release every week or month and then commit to that posting frequency. You can always start posting bi monthly content and then publish more frequent posts. But going in the opposite direction really is an ideal. If you can be consistent, your audience will look forward to hearing from you truly