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Track Your Analytics

Lesson 40 from: Blog Post Writing: Create Engaging Blogs

Maddie Cohen

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Lesson Info

40. Track Your Analytics

Lessons

Class Trailer

Chapter 1: Why Launch a Company Blog?

1

Class Introduction to Content Marketing

01:36
2

Tell Your Story

02:47
3

Communicate with Customers

01:31
4

Be Competitive

02:19
5

Establish Your Brand Voice

02:59
6

Easily Repurpose Your Content

01:01
7

Improve Your Website Traffic

02:30

Lesson Info

Track Your Analytics

track your analytics. I'm a fairly right brained person. I don't love working with numbers exactly but I understand basic statistics. I recognize how important they are. This is where tracking your analytics comes in both on your blog and on social media. You can use basic analytical tools to see which posts are performing best. Perhaps your audience loves list style blog posts. Maybe your followers are particularly active on Tuesday evenings and you get significantly more engagement when you post content on those nights or maybe there's a specific topic your readers love. Your analytics will give you these types of insights. You don't need to consult your analytics page each and every day. But taking a look at it once a week or even once a month is a crucial best practice. Basically it can guide the way you approach your blog in the future and now our final word of encouragement.