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Build a Consistent Online Presence

Lesson 11 from: Ignite Your Business Marketing Kit in Adobe Illustrator

Kladi Vergine

Build a Consistent Online Presence

Lesson 11 from: Ignite Your Business Marketing Kit in Adobe Illustrator

Kladi Vergine

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Lesson Info

11. Build a Consistent Online Presence

Create a consistent look throughout the different layouts to communicate your Brand online. Learn how to use, color themes, shapes and lines to create a striking web campaign.

Lesson Info

Build a Consistent Online Presence

in this video, we will be creating a striking web campaign by building a consistent look throughout your social media assets. We will use funds, shapes, clipping masks and gradients to make your online communication stand out to jump start your project. Use the starter file provided we will be working with the social media template created in the previous lesson. The template will launch a new untitled document so make sure to save it on your machine by using the shortcut control? S on Windows that command as on a Mac. I've also provided some images for this practice so you can follow along but feel free to use your brand assets or your own photos to achieve a result that reflects your business visual identity. Let's start by creating a background to do so, select the rectangle tool and click once over the art board. The rectangle to dialog box will pop up Here, insert the same size of the first our board, which is by 1080 pixels. Then head to the Properties panel and then to the alig...

n options. Select a line to our board and align horizontally and vertically. Press the letter V. To activate the selection tool and click on the background to select it. Then press the letter G on your keyboard to access the gradient tool and navigate to the Properties panel on the right from the gradient options. Select the third gradient type to access the freeform gradient. Once you do so you will see the color stops appearing inside the shape. The freeform gradient will allow you to blend to a more color stops within a shape or 10th of the same color to create a smooth transition. To change the color of each color, stop simply double click on it from here. Several color options will appear. You will be able to access colors from the swatches panel or explore new colors with the color mixer. You will also be able to use the eyedropper tool to lift the colour from any other shape or image, select any colour you wish to apply and take your time to create a smoother gradient. You can also change the transparency settings from this panel and you can also control the spread of the specific color and here is a quick dip to add a new color. Stop, click anywhere in the selected shape to move a color. Stop, press and drag the color stop inside the graphic element. You can also delete a color stop by clicking on it and dragging it outside the shape. Or simply click on it and press that backspace. Delete key, give it a try and have fun creating, you can easily achieve pretty amazing results. To exit the gradient tool, simply press the letter V on your keyboard. But if you're not happy with your final result, you can always go back to the Properties panel and click on edit gradient. Just make sure to select your shape first. Then you can edit your color stops when you're done styling your background, you can now bring the first image inside the document to do so. Use the shortcut shift control P on Windows that shift command P on a Mac. The place window will come up here, select the image from your machine and click on Place the image will be loaded inside the selector, click and drag in the middle of the R. Word to place the first image. Now let's build a shape that we will use as a frame to introduce the image inside our advert in a more appealing way, click on the rectangle tool from the toolbar and then click and drag in the center of the art board to create a rectangle, Then press the letter A on your keyboard to activate the direct selection tool. With the direct selection to active, click on the first top corner widget, then hold the shift key and click on the second top widget now drag them inwards to create an arch shape when you're done on the shape to select it now drag it on the side while holding the old key on Windows. That option on the Mac to create a copy. Once you create a copy head back to your original shape, click on it to select it, then hold on the shift key and click on the image to have both the shape and the photo in the same selection. Use the shortcut controls seven on Windows. That's command seven on a Mac to create a clipping mask, you can release the clipping mask at any time by going to the object menu, selecting clipping mask, then release and from here you can also make clipping masks. You can access the image inside the mask to move it or recites it at any time. All you have to do is to simply double click on it to enter the isolation mode here you can select the image and drag it to change his position. Or you can resize it by dragging one of the corner of its bounding box. Don't forget to hold the shift key to constrain its proportions and avoid any distortions. When done, you can exit the isolation by clicking on the top back sarah or by double clicking anywhere on the pace board who aligned the object inside the cardboard, click on the clipping mask, hold shift and click on the copy of the shape and then head to the Properties panel, then to the align options and select align to our board, then align horizontally and aligned vertically. Click away to release the selection as you can see. The shape will overlap the clipping mask, click on the top shape and head to the Properties panel under appearance, then click on the field icon and set it to none. Now click on the stroke icon and set it to white or any color that you like from here. You can also set the size of the stroke. Let's start a small decorative elements that we can carry through our formats, create consistency in the look of our adverts. Head to the toolbar and click and hold on the rectangle to until the hidden tools will appear Here, choose the line segment two, then head back to the pace board and click and drag to create the first segment, then from the Properties panel set the stroke color to white and click on the word stroke to set round caps and also to change the size of the stroke when done, head back to the toolbar and click on the rotate tool, then hover and click in the middle of the stroke and while doing so, press the old key on Windows, that's the option key on a Mac to place the reference point. The reference point will be the center of our rotation. Once you click the rotation option, dialog box will come up here, insert a value or 36 degree and click on copy. The window will close and you will create an edited copy without modifying the original segment. Use the shortcut. Control the on Windows that command the on a Mac to create a duplicate of the last action and repeat until you create a star Window and click and drag over the segments And press. Control G on Windows. That's command G on a Mac to group them. Then click and drag the new shape to position it over the photo. If you wish to transform your stroke into a shape, all you have to do is to head to the object menu, then select path and online drug from here. You can then head to the Properties panel, look for the finder options and click on the first icon to unite your shapes. All you're left to do to complete your graphic is to add some text, Press the letter T. On your keyboard and click inside the are bored to at the text point. Then type your text. You can now style the text like we've done previously by heading to the Properties panel and then to the character options here you can choose a fun family size and you can also change the color of the text using the fuel icon located under the appearance options inside the properties panel. When you're done position the tax inside the our board and if you need to do so you can always head to the align options to align it to the center. Now that you have consolidated your design. All you have to do is to press control a on Windows. That's command a on a Mac to select all the graphics that you've created then drag them over the two other our boards while holding the old key on Windows. That options on a Mac to create a copy here. All you have to do is to resize and reposition the assets starting from the background. In this heart board you might have some extra space which you can use to add any useful information to your advert. The key of creating a memorable campaign is consistency and the beauty of working with illustrator is that you will be able to create all your assets in one single place. Once you create one design, it will be extremely simple to resize it in different formats as all your original elements are within the same document. If you wish to use this design again, but maybe with a different image, all you have to do is to replace your image and that's extremely easy. Let me show you how choose the window menu and then links. Yeah. Then select the photo that you would like to swap from the links panel and click on the re link icon to browse and choose a new image from your machine. When you select your image, click on place, you can also create a new variation for future passed by simply editing the colours of the gradient to export your files. Use the shortcut Control E on Windows. That's command E on a Mac and follow the instructions detailed in less than seven. To learn more about the export. For screen window. When done, click on export our board and you're set. You have now created three fantastic social media assets, ready to be published If you wish to use this design again for future posts, don't forget to save it as your very own template for you to use as many times as you want. If you want to learn more about how to save a file as a template, all you have to do is to check out less than number 10. I hope you're excited to create your social media campaign, ready to be posted on all your line accounts. But now let's move to the next lesson.

Class Materials

Bonus Materials with Purchase

Cheatsheet
Newsletter.psd
Promotional Flyer
Pattern Starting File
Avatar 1
Avatar 2
Export For Screen
Newsletter.ai
Social Media Template

Ratings and Reviews

Lisa Carney
 

Kladi is very clear in her explanations all while being very inspiring. Great class!!

Mazhar Iqbal
 

Great Kladi is a legend I really appreciate

a Creativelive Student
 

Very good teacher. I wish she had more classes.

Student Work

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