Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Introduction
Hi there. I'm Sharon lee Tony a digital marketer with over 15 years of experience in marketing some of the biggest and most loved brands in beauty, travel and lifestyle. In my career I've helped to create and manage campaigns for brands such as dove ole Vaseline como, hotels and resorts and even the girl scouts where I love to eat thin mints. I also teach digital marketing classes and workshops at general assembly. I often consult with startups and small businesses on their social media advertising campaigns. Instagram is the fastest growing social media platform and a must have tool for any digital marketer. Instagram works best for the beauty, lifestyle and travel sectors. I've been able to leverage the best practices that I've learned from big corporate brands to apply them to smaller, more niche brands with limited budgets. I'm here to share that knowledge with you as well. This course is for anyone who wants to learn how to enhance their knowledge of instagram's marketing tools to...
expand their digital marketing skill set. I'm offering this course on fiber because I believe in their mission to change the way the world works together and empower folks like yourself who are looking to learn more and provide great value to your clients by taking this course, you'll gain the knowledge of how to create inspiring and engaging instagram campaigns that will drive real business results for your clients. You'll be smarter about tagging and tracking campaigns including how to set up and use the facebook pixels. You'll also learn to define the best custom and lookalike target audiences for your clients objectives, create inspiring ad content, as well as take away a few best practices on reporting and optimization. In google analytics. I hope that you decided to join me for fibers very first instagram ads course and that this is the first of many times that we will be getting to know each other. Mm hmm.
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class