Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Create an Ad
So we'll talk a little bit more about best practices for ads. Ad creation in a minute. But some best practices here are to always reference your client's style guide. When it comes to figuring out what what types of imagery would be most important to that brand or business. You also want to think a lot about your target audience as well and what their interests and their passions might be. It might also be smart to take a look at data from previous campaigns or previous posts. If you do find that folks are sparking to certain types of content better than others, then that might be something you might want to take a look at for utilizing in your campaigns. You'll have a choice here to either browse your library of existing content that you've already put on your, um, but you've already used in your, your campaigns or put on your accounts. You also can either um, import images directly from instagram and so what the system will show you as any recent photos that you've put onto instagram...
, you can repurpose into an ad for those clients that might be new businesses that might not already have a library of images of their own. There is the option of using stock images. Now, the thing about stock images is that they're often quite generic. They're not specific to the business, but one way that I've liked to use stock images is by using it to test various types of content. So if my client doesn't have a huge budget for a whole new photo shoot. And we're not sure if there going to prefer a lifestyle ad or product ad or in this case we see we see some stock photos of just beautiful hair shots which are here or there's another shot of styling tools. If we're unsure of exactly which direction to go in, I might actually create a couple of ads with various stock images to see exactly what types of pictures and content people tend to to respond better to because it's an absolutely free way to put content out there that's related to the business. Um, that's relatively risk free as well and you get some learnings from that after you select an image. So I'm going to select a stock image here or actually I just forgot we're doing a Fitbit ad. So you can actually search for pretty much any product in here. I've just put in Fitbit as you can see and they have some stock Fitbit images. Um, both product images and lifestyle images. So I will select my Fitbit image, confirm that you will see because it's a stock image that there is a watermark. But once you run that ad and you confirm that and make it live, the watermark will go away. And then the next step you'll take is just, you'll, you'll create a caption, you'll drive them to a specific web address and then you'll be able to confirm your ad and send it out there, we'll get into some best practices on this little bit a little bit later for visuals and for content. But that's essentially the five or six step process that you have to take an ads manager. It's actually, it's very simple.
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class