Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Introduction
you have now touched on all aspects of creating and deploying a campaign and we're about to talk about how you can measure the results of those campaigns to see what's working for your clients in this chapter we'll talk about reporting, testing, optimization and google analytics and it's important to keep in mind that each client is going to have their own goals and their own objectives. So some clients might want to generate leads by collecting email addresses. Other clients might be interested in driving traffic to either their website or into the stores and most clients probably want to generate revenue primarily on their website. What we're going to talk to you about today are ways that you can use ads manager to look at not just the campaign results but to truly start to understand what is it about? The campaigns that are working the best for you. You'll be able to learn how to split, test various versions of the campaign so that you can test content, test strategy, test targeting...
, test placement and also be able to stop the campaigns that might not be performing very well as well as continue and improve upon the ones that are doing well for your business. In terms of google analytics, it's important to understand that instagram marketing, although it happens on instagram is driving traffic into your client's website and so understanding how to use google analytics to really measure the results of these campaigns are absolutely critical so that you can track the customer journey from instagram onto the website and all of the behaviors that they take afterwards on the website. That might result in conversions or revenue or additional traffic to other places on the website as well. We'll be teaching you how you can track and tag your campaigns so that when people do arrive on to the website, you can tell exactly where they came from and exactly what content and campaigns drove them into the site itself. So let's get started with reporting and optimization.
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class