Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Budget
the next step then is to figure out how much of a budget you'd want to spend on your ad. Sometimes a budget is already preset by your client or maybe something that you need to determine for them. And how do you figure this out instagram lets you spend between a dollar to $1000 per day on each, add something I do is set a small budget like $5 and let it run for seven days to see how the results begin to trend. If I'm seeing results in the direction I want at that budget level, then I invest more money into it. If I'm not, then I look at the creative or content or targeting to determine if it's something else affecting the promotion results as for duration. The time frame should be determined based on the objectives that you set forth in the beginning. If the promotion window is one week, then run it for one week. If this is a longer brand awareness initiative Then perhaps days would be more reasonable. And then finally after you've run your campaign, you'd also want to look at the pro...
motion insights on instagram there, you'll see a snapshot of your campaign results, some of the things that can be tracked, our clicks, calls, profile, visits, websites, visits, directions, impressions, discovery, spend an audience and I'll walk you through a real life example now
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class