Lessons
Instagram Marketing
1Introduction
01:53 2Why Instagram
03:03 3Types of Content
01:58 4Quiz - Instagram Marketing
Instagram Promoted Post
5Introduction
00:51 6Promoting a Post
02:20Choose an Objective
01:09 8Budget
01:11 9Insights
01:42 10In-App Campaigns Summary
01:16 11Quiz - Instagram Promoted Post
Instagram Campaigns in Ad Manager
12Ad Manager Introduction
00:23 13Ad Manager
01:19 14Selecting and Objective
05:09 15Creating a Target Audience
00:51 16Placement on Instagram Only
01:24 17Budget & Schedule
02:33 18Create an Ad
03:27 19Quiz - Instagram Campaigns in Ad Manager
Targeting and the Facebook Pixel
20Introduction
00:45 21Facebook Pixel & Targeting
06:38 22Targeting and Audience Insights
13:36 23Custom Audience
07:56 24Lookalike Audience
02:22 25Retargeting
03:22 26Targeting & Pixel Summary
00:18 27Quiz - Targeting and the Facebook Pixel
Creative Best Practices
28Intro to Creative
00:46 29Research & Insight
02:13 30Creative Best Practices
02:53 31Instagram Hall of Fame
02:10 32Creative Summary
00:38 33Quiz - Creative Best Practices
Measurement, Reporting and Optimization
34Introduction
01:57 35A-B Testing
07:36 36Reporting in Ads Manager
07:13 37Measuring Impact in Google Analytics
01:05 38Campaign Tagging
05:10 39Summary
00:30 40Quiz - Measurement, Reporting and Optimization
Congratulations
41Congratulations
00:52Final Quiz
42Final Quiz
Lesson Info
Insights
So when you use promotion insights on instagram, you'll see a snapshot of your campaign results, you click on promotions and view insights of the in the current camp campaign. You can see how that campaign has been performing. Some things you can look at are the number of the amount of engagement on the post itself likes comments, shares as well as bookmarks for this current promotion that we're running. We have about, we have 199 likes, six comments and seven shares. You'll also get to see any interactions that people have had with the promotion itself. We've had two calls from the promotion, 84 profile visits and three visits to the website, And then you'll also see how many people have been reached through the promotion. So we've gotten over 11,000 impressions from this promotion as well as two additional follows. We've had four days of the promotion. You can see some demographic information about the people that have seen or viewed the actual promotion itself, their age as well as ...
their gender and depending on what your goals were. You can evaluate whether or not this was a successful promotion for us. We were just hoping to get as much exposure as possible for. So I was really looking to get as many impressions as possible. And for me, because we've gone 11,000 in total And about 64% of them were from the promotion itself that for me meets the goal. What's also interesting here is that 77% of the people who saw this promotion, we're not following us. So that also is a success for us. We were hoping that folks, that we could engage new audiences and therefore get more awareness from from those new audiences.
Ratings and Reviews
Md. Rashel Howladar
The content was incredibly valuable, and the delivery was both engaging and informative. I look forward to applying what I have learned in my future endeavors. Thank you so much for this truly outstanding course. Highly recommended!
Shahin Alom
Awesome Class