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Intro to VR & 360 Live-Action Photography and Video

Lesson 17 of 17

360 Distribution & Marketing

 

Intro to VR & 360 Live-Action Photography and Video

Lesson 17 of 17

360 Distribution & Marketing

 

Lesson Info

360 Distribution & Marketing

as faras publishing and promoting. This is really a moment where we're gonna talk about the limited number of places that that at the moment there are to publish, um, the main to being Facebook 3 60 YouTube 3 I I think that, you know, when we create these pieces for me and what I do, I think it's really important to be, um, to make sure that content could be seen by as many people as possible. And in doing that, you know, there is some sort of, um, easy paths or paths of least resistance to get to a wide audience. One of those paths is to take the route of using a popular destination, popular place on the Internet, like Facebook or YouTube and inserting your content it that allows you to reach a wide audience very easily or potentially reach a wide audience for easily. Um, for instance, on Facebook, we've seen dozens and dozens of videos. Um, probably at this point, hundreds of videos that air 3 60 videos that have millions of views. Um, here's ah, storm in New York City with 18 milli...

on views. Here's you know the intro for game of Thrones as a VR piece with 14 million views. There are dozens of music videos, millions of views. Um, you know, I think this is definitely a space where if you're picked up by the right group, if you get featured or spot lit, um, you know, by the Facebook 3 60 team or, um, by the community of the audience you're going after, right? If you can tap into those sort of megaphones inside these spaces, I think you have a big opportunity to really get a lot of views. Um, and of course, how you frame the peace, Um, the thumbnail you choose. You know, I think there's an opportunity really to, like, maximize and optimize your outcomes here. But in general, just being just making sure to publish in a very wide open space like Facebook or like YouTube is valuable. Here's ah, you know, film. That's just sort of scenery from Dubai. Um, 20 million views. There are hundreds of other videos on YouTube 3 that are in the millions of views. And, um, and they've just seen a ton of return on their investment in that way of reach. All right, and so that really is. That's really the end of this. I think there's a lot of lessons to be had here. I you know, you, of course, get some materials to download things that I'd recommend buying, Um, you know, sort of advice and stats and case studies that are out there, things to look at and point toward. Um, there is a wealth of information from podcasts. Teoh Medium blawg posts, um, to medium blog's Teoh. You know, YouTube videos, YouTube channels like Fabian's. There's countless resource is. So if this really is interesting, um, you know, I think it has the potential to change the world. I think, um, you know, this is gonna be the next wave of media on, and I think it's not hard to get into in a few hours. We went from beginning to end on a project in this class, and I think, uh, it won't be long until you're doing it, and until and everyone condemn it. And it becomes a matter of who has the best idea who has the best ability to execute, um, and who has the best ability to distribute. So it's more about your motivation. It's more about your approach. And it's more about what's inside you. As an author of these new pieces of content in this new style, um, this new form Ah, that it becomes more about the author and not about the tools. So just to reiterate from before, you know, start with a $350 camera, wrap your head around the concept of why something would benefit from being in VR. Why would someone go over the hurdle putting on a headset, dragging their finger around on their phone? Why would someone do that? What it is that VR is offering what it is, the 3 60 capture, simultaneous viewing of things all around you. What's the value right to focus on that when you create content, that should be your focus. Why is this in 3 60? Do we want our audiences to feel immersed? Do we want our audiences to feel part of the scene? Um, is there another reason? Maybe a unique perspective s so I think that you know, as long as we're approaching this and as long as you're approaching this as a new opportunity to open people's minds to take people to new places to allow people to transport themselves. Um, I think you'll find success. And that's really a Sfar. As I can tell, that's the value of ER That's where VR excels. We can help people see from from a new perspective and from a new place. So with that, please do reach out. I'm easily found. Very Pau Zeman. I'm on Twitter and Facebook and my company variable abs would love Teoh, hear from you. If you're interested in making cool VR together, you let me know and we can change the world.

Class Description

Imagine a world where you can create a product for your client where they are immersed in a memory or place; a bride & groom that are able to relive the feeling of their first kiss, a real estate agent that can place clients in their virtual home, a journalist that can transport a viewer in a small village in a foreign country. That world is here, and it’s growing quickly. 


360 Live-Action is a form of photography and videography that allows the viewer to see an entire world. With social channels like Facebook and YouTube adopting ways to publish this medium, the creative world has exploded with new opportunities to share new immersive stories. 

Barry Pousman has been playing with virtual reality for years. His stories and media have been used by such organizations as the U.N. and Google to evoke empathy in viewers with the hope of creating a positive behavioral change. In this course, Barry will introduce you to the world of possibilities created by 360 and VR.
You’ll learn:

  • What exactly VR and 360 Live-Action are and the history behind each of them
  • How you can get started in photography and videography to create stories in 360 Live-Action
  • How to develop, plan, shoot, and stitch together a story in 360 Live-Action
  • How you can enter the market place and participate in the growing world of VR and 360 

Reviews

user-5f6365
 

Great content! Great overview on storytelling and an intro to 360.