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The Importance of Empathy in Design

we are going to talk about if this is the right fit for you. I know there are a lot of buzz wars we talked about in other segments, and you kind of know what it is already. So right now, the next big question is, Well, is it the right thing for you personally? Um, well, we talked a little bit about exploring frustrations. So if you are the type of person who tend to notice the's frustration points in life, then I think you're on the right track and, well, next, staying the next, um, essential ingredient. I think it's empathy. So why is empathy so important? Well, obviously, number the should be important for every single human being, but especially for you, UX designer is because you need to have the ability to understand and recognize the emotions of your users. We're not designing four computers, right? Um, it's sort of like if you are a photographer and obviously you need to know how camera works. Um, if you are a cook, you need to know, um, the different pots and pan right, and the...

n, or like, how to cut things with different types of knives. But when your user experiences. I know you're designing for users, and I think, yeah, it makes sense for you to understand human or at least, um, a little bit of how, um, how people interact with each other or people interacting with devices. So as one, the ability to recognize the emotions that they have will bring you closer to delivering a delightful experience in the in the in the product. The next one is the ability to solve your users problems and pain points so that in the first segment we we talked about where we asked about your frustrations. So what physical things are you frustrated about? Um, what, um, digital things are you frustrated about and is easier to answer that, because is your personal experience. But I think empathy allows you to answer that as well for your users. So you are able to welcome out in their shoes. You're able to kind of put yourself into their position to think on their behalf and become their advocates rate. And then you are pretty much encouraging the users. You're engaging them in the relationship, and essentially you are empowering them into using your product, and it is this relationship between the user and product and solve that strengthens? Um, the tie and that strengthens, um, users engagement. So, for example, if you are building an application already has it pre established relationships, then obviously the user will be less willing to leave your platform. For example, Facebook is a great example, right? You, um a lot of us have friends already on there, so we already have this tool that we use to reconnect with old classmates. Even if you are not that active on Facebook, I still I think there is still a little bit of pain when you deactivate your account because you're like, Oh, my God, I'm cutting ties to all these people rate. Like even if I don't have the phone number of some of my old classmates in college, or even high school or even middle school, Facebook becomes this tool that allows me to connect with, um um, another great example for this is, um, let's see what you want to see. Maybe, um, uber or love is a great example, because the texi industry is there, right? It's been around for many, many years, but the ab kind of understand and recognize how painful it is to wave down a taxi. And once you wave it down like you don't know, you don't know if the driver knows for sure where you're going. And I think what these app did is it solved our problem of waving down a taxi and maybe like standing on a street corner and just waiting for taxi. And you don't even know if that's the right street corner, right? And then maybe you just if you walk another block and then that's all the caps are waiting over there, and then you're like waiting here for a Knauer. And, um, some of the pain points are Well, what if you don't have cash on you, then you can't really flagged down. You have to, like, walk to a bank first to go to an A t m. Um, and like even even though now a lot more, um, texi drivers does, except credit cards as a payment. But then, like think about couple years back like there is No, you can't right a cab with just cash. Oh, just yet, just with credit card. So because of that, it kind of encourages people to start taking, um, thes type of, um, cap services. Right. And then it actually empowers people to go out a lot more. Like, for example, me living in l. A. Obviously, I don't want to drink and drive. So whenever, like, a few years back, if we have to go out, go somewhere, it takes effort to go out. Because you you have to have a designated driver. Or maybe you don't. Uh, but it takes effort to, like, set up and then to find a person that's willing to not drink and not party is hard. And then if you understand, um l a where you live to word down tally is it is a trip, right? And then will you get there? You have to find parking. Parking is annoying. And then there's all the There might be some. Do you? I check spots and you're just trying to avoid is a mess. But then well, now, with, um, with this type of services around, then I can just go out with my friends any time. Okay? I'm just like, Hey, do you want to go the club? Where do you want to go that far later Yeah, sure. How do us? Well, it's very. And then there's also the split feature. So I think because of that, it kind of gives It empowers me to kind of go out right and not think about all the aftermath of where my car is is gonna get towed. Do I even have cash? Um, do I Can I just go go out and drink? Or do I have to, like, watch myself and, like, wait for two hours, etcetera? Um, And when you have that, the life Oh, moment when the When the application. When the product is talking back to you, then you really have that. Wow. You really You really cared about me right now. What? When the user fuel said then I think it established a relationship, and there they're more forgiving. Even if your product makes a mistake there, like, you know, it's OK because there's all these great things that's happening in the app. And I'm totally OK. What? This little bug and I'm okay with that. Um all right, So, human plus device and UX designer, I think it's the plus sign in there. Um, obviously, I don't think this is this is not a new concept. There's like a entire program dedicated to human computer interaction, right? And then there's also study and industry dedicate into, like studying economics. Right is also connecting human and device. But I think the UX design we're talking about right now it's connecting cumin to digital products grade. Here's another long quote how empathy is not a buzzword as well. Empathy s meeting isn't is being living it for a while. It just no one, really kind of. No one brings it up to the surface. So what it says here is, and that is not new. What's new is the movement to integrate compassionate practices into business before is just like computer people. Boop. Right? And then you are supposed to accommodate the computer. But now they will come for the computer trying to accommodate you. Um, particularly in the tech industry, which is often so dehumanize e. Again going back to the Beijing computer era, um, left unchecked technologies turns people into properties. That's why it's so crucial that we integrate empathy and compassion into the design process. And I think that goes for any type of design, Really. So are you aware of the pain people are experiencing in their everyday life. And I'm not talking about, like, hurtful pain, right? But even just a tiny little or frustrations we use even see a little bit of a frown. Um, imagine yourself in that situation. Put yourself in their shoes then. I think because of that, you are able to craft a much more personal and meaningful, um, experience for the users. All right, so, T we're gonna do a series of quick exercises to just kind of get our brain warmed up into this, uh, into how did how dio reinforce empathy into in your design. So I'm gonna give you three different APs that we're building. And I want you to think about the user in those Cindy aerials, and you could just shout out the words. So the first application we are doing is this is a tablet app for first grader learning basic math. So think about it for a second rate. So this is tab lab for First Grader. Learning basic math, which means is probably just basic arithmetic is not like calculus or anything. It's just super simple. One plus one equals 21 plus three equals four, etcetera. All right, So where and when do you think the first grader time using this application. Home? Yes. Were in their home couch? Yes, it's the couch and living room. Family room, family room. All right. Probably too close to the device. Probably laying down. What about the lighting? What do you think? Whatever light is in the room, whether the lights were on or it's just a light next. All right, So when are they using it? If we're going to through likes. Okay, so there, on the couch, Um, in the living room. When? What time of the day is it for the The first grader to be using this app after school hours? Uh, yeah. Dinner? Yes. Um all right, let's see. What sort of emotion are the? Are these little kits experiencing when they're using this up? What do you think? And they could be having fun if the app has some kind of gaming feature within it. Yeah. Yeah, so yeah, maybe it is. We're totally going off the direction off complete Gamification. And there's, like, little characters jumping around, right? It's super interactive. Their sound noises whenever they get an answer. Right? So that's one way we can go for. And then the emotion, their experiences. This is fun. This is a gay, right? But then there's also like another side. If we're going for, like, the prop school around right, it's like a complete s a teething. Writers think really serious, and they treat it as a homework. Simon, you can kind of think of both. Okay, so I like the game aspect more so what type of behaviours? What they have when they're using this up. So if this is a game, they're having a lot of fun. Yeah, they could be excited. For example, if it's like a one plus one equation and there's, like, a cloud popping up, select two, you know? Yes. So, behavior that it might be laughing often your you might be going. Yeah. Okay, so let's think about these physical aspect of this look. Little kits, right? So human factors, although coming to mind, so I don't think their hands are capable of like holding the IPad for a long period of time, maybe. And it goes back to what we saying. Like they might be laying down on the couch. So they're propping the IPad up or they might be probably Dow. They might be way too close to this. Training might be like holding their face up with just like that. Right. Um So OK, how long do you think they were used? The up, like the duration of usage. What do you think? Someone tells me to turn it off? Yes. Or maybe their favorite cartoon is on there like, No, I'm done. Or the exercises finished? Yeah. Yeah, totally. Um, this is kind of a trick exercise prompt because we know about these kids can afford to buy the tablets themselves. So we gotta think about the other one user here, right? Parents, teachers, maybe baby sitters. So what have in mind said with these older users have What do you think? I think it would have to be something they can easily set up for the kid. Yeah, And monitor. Yes, some kind of timer, some kind of duration that it last four so that if the parents aren't, if the adult got busy, then it could shut itself off or finish totally. Yeah. Where the choice is going to keep attention span. Yes. Yeah. Um, the other thing might be if this is a parent who's on really sensitive about what's what. Materials air provided or being shown through the kids, they might be going through the stop themselves first rate to just make sure there's no inappropriate stuff popping up. I was also thinking on Or maybe this parent doesn't care at all. They're just like, here. Here's I've hat right. Leave me alone. So great. Um, let's see what else, um, should ban with and connectivity even matter. In this scenario, it doesn't seem like it would be that important, right? Would it really be that much? Yeah, probably not so much. But then they like. That's also another factor to consider when you are designing, maybe like a social media rights. That's something that needs real time. Um, it couldn't matter. Like if you're using the up like I have, like, two like Khan academy on their using not to teach. Um, first grader mouth could matter. Yeah, Yeah, I think it also depends on if this is like, Oh, if this is a game, then maybe there's not a lot of videos involved and that maybe we do have, like, a special expansion pack. Were, um, there some, like, live action person interacting with the kids directly? Then that would require some, um, download of, like, the expansion pack. Then that's where we would ask the other user to help us. Um, get to that goal. Yeah. Yeah. All right. Great. Next one. This is a mobile application that reminds people to move around after long hours of sitting. So where were in one? Do you think this up will be used offices? Offices? Yeah. That's why Home of horrors. Um, okay, so less to, um, truck drivers Me, Um, maybe if you are flying around the world, maybe like flying one of those, like, 13 hour flights. Um, Okay, when do you think that we use is so I like how many times a day or the time of the day that they were used us up three times a day, 34 times a day during their work birthday work hours? Yeah. Yeah. 9 to 5. 3 to 4 times. Yeah, totally. Yeah. You are more than welcome to be super creative with these, right? You don't have to hesitate about your answers because these are you can just say like you know what? I think this is a workplace. Um, usually work hours or 85. Right? So I'm this application might happen. The engagement, I might happen four times out of the eight hours, Right? Totally fine. I should probably more than that. Every, maybe 20 minutes to walk around, huh? All right, um, dimension of this mobile app. So, Ari, is there any, like, device specific thing that we should consider? Yeah. Notification based. I give you a notification. You had a little bit vibration? Yes. To move around? Yes. After. Totally. Yeah. Um, so maybe there's also feedback to maybe it connects with your fit bed. Who are any other GPS tracking thing like health devices? Um, let's see what else I think with the notification piece of it, you could get super creative with, You know, you can have this thing yellow. You could have this thing. You know, the type of motivation you would want, you know, in their certain settings where you can, you know, like, get up, you lazy, you know, like like just, you know, really like, whatever. Whatever the mood is, Teoh kind of get you up off your butt. Yeah. Yeah. So you can have, like, a coaching type of voice. You have Mom Nagy have a boys, right? You have, like, a friendly type of boys. If you don't want those two annoying characters totally, Um, you get points, like, if you really want to motivate yourself, move around in it. You tell yourself if you move around every half hour or 45 minutes or hour, you get a point. And then at the end of whatever points you decide are the right amount, you get to indulge in something that you like. Yeah, set up the gold. You're so I like that. Uhm, maybe maybe it does have a GPS tracking thing. Right? So if you're at one spot for way too long, it forces you to, like, walk around the block. So to change the court in it's a little bit. He's only like that. Um Okay, well, what about going back again? Um doesn't require any extra connectivity. I know Jeep reels could be one. What do you think? I mean, it needs access to maybe the phone sensors. A lot of the phone sensors have odometers built in, So just being able to have connectivity with that. And then if you're adding like Gamification, where you're comparing yourself with friends were getting points, it could require three g network. Yeah. Yeah. So maybe Jenna and I are competing, right? So we both set a goal of indulging on a Sunday, right? And then we'll see who who are mo more active than the other one. Then the loser have to, like by the winner. The Sunday you know, that could be a cool thing. Great. So, like, there's a lot of different direction. Is just like, what? What comes out of you guys? Right. So just like brainstorm, um, emotion. What are water? The emotions that people would experience using this up Competitiveness, happiness. Feel better about yourself moving around, a sense of accomplishment for sticking to your goals. Yeah. Yeah. Goes back to the New Year resolution. Pride, right. And then, like, it may or may not need to be competitive, right? You can be competing with yourself where you do have more sense of the pride and complex accomplishment. Or you can be competing with your friend were the competitiveness. And maybe even Johnson comes into play like hate or hey, we're on this bet, right? Maybe you can have the whole betting system in the app, and then maybe you can even have, like, an entire community built around. Maybe this is called, like, as half walk around. Where's everyone? Just walking around bucks. A log of building gives you a random destination that you have to walk to you. That's within your vicinity. Uh, yeah. Let's take a picture of it. Yeah. There you go. Now, that requires a lot of connectivity. Okay, Um, let's see. So we kind of touched up on behavior a little bit of like what other things that people will be doing. Great. Um, I'm also thinking, OK, so see circumstances of usage. So, well, one of your in the middle of the meeting when this phone chimes right, you can get out, but you don't want to lose it, But way you remind me in 20 minutes, look at your calendar, syncs up with your calendar. That was really good. Yeah. Season and you have some slot of time. They can go up or walk. Or maybe it senses that you have, like, a long meeting, like the two hour meeting coming up to remind you to go beforehand. Yeah, yeah, yeah. That tracks the movement that you are doing. So if you already did go and walk, it doesn't like mindlessly remind you to go When you just sat down where your next meeting is instead of taking, You know where you can walk there? Everyone in the meeting to go with you. Continue the meeting on meeting, right? Notification. Like go to the bathroom. Get it. Go. Yeah, um, call any other cool features that we should in Carpenter here. I feel like it. We can all just go off and build this thing right now. Yes. What else? Get out of their exercise moves, right. Like instead of walking and do some jumping jacks in between your or accession, We're just a posture. Such sensor so that you can set it. So the camera's looking at you and kind of judging your posture and reminding you to have good posture. Totally. Yeah. I think like there is. I don't know if this is on Kickstarter or something like there's, like a smart ah seeding pad that you can sit on that tells you your gesture. Maybe that can be like incorporated into this disk that you put on your skin underneath your clothes. But it like it vibrates you every time. If I would find that really obnoxious, I think just the visual cues. Enough noticing that you're sitting in the chair. All funny. Then it notifies you used time to get up. Yeah, well, you know, maybe this can tie Teoh. Uh, dog walking business is so if you're due for walking and it was like, take someone's dog and walk around the dog had will be happy. So this one is challenging things. One is not even a device anymore. Great is not is on a device side You use regularly, like a phone or a tablet. So let's say we're designing a smart toilet, right? Like a toilet that has some some sort of interface or thing happening that promotes healthy bowel movement. So let's say Yeah, so this thing is smart, and then it can detects when you're going. And then when you're due to go whom I remind you again So what do you think? Where where should this toilet be? Home doubling home office. Okay, um, the mostly home is like is a very private event happening, Armitt. Something like that. If you drink something specialized or like, uh, was it called, um, like, elderly care centers? Yes. Yes. Um, yeah. Possible it all home assisted living facility. I think these are all great office. Maybe not so much. All right, so let's talk about, um, the physical dimension of this thing. Right? So does it. Does this device live on toilet itself on the toilet seat e and replace it? Uh, okay, um, maybe as ums were integration will your phone. So you don't have to take that thing with you all the time. What does? Doesn't have to take the seat with you. I don't think I will work very much. Well, actually, if you're talking about, you know, we were gonna be really and it was, say, an assisted living thing. You pride wouldn't have people with phones. I mean, it's very likely you would some he would not. So maybe it could be a band that you wear on your wrist that somehow it's, um, attached to the toilet in some way. Or, you know, it just makes a buzz or a sound that you would know. Okay. Yes. Care givers could have the actual phone device to sort of a measure. Yeah, where the elderly often they're going and when they have to go, Right, Right? Yeah. Yeah, I get I have to change getting on a certain bases. They get a notification. If an elderly's in their room and they have to go for the toilet, they get, you know, get notified. Yeah, because I think that's, uh that could affect the hygiene of these elderly people. Really cool. Yeah, I like where the direction is going is you guys are not even thinking about the phones anymore. You're like, OK, so what if this is a wearable device? Because they don't have access to phones. Like maybe they don't even have phones. They don't have data plans. Why would they need data plans if they're living in the It's just a loving facility, right? Like all the nurses are there. Um, yeah. This is something that I think is very important as a ux designer to know is it can be anything. It doesn't have to just live on the fouling. It can be a website can be. It can be on Attallah like, Why are we narrowing ourself into just a phone up, right? It doesn't have to be that way. Holy Um, OK, so So let's say let's say it is a wearable device. And maybe when it's time to go gives you a little vibration, just something discreet so you don't It won't like virus. A lolly that, like the entire movie theater? No. So that got Teoh something that activated to warm the seat for you the day it could be like they could use for potty training. Little babies set up because you could save a lot of money on diapers if they're probably change like, yeah, it could be a game for kids. Yeah, you know, when they are successful in their party training moment, that they get something, you know, a new level was unlocked in their game or something, even before diapers, like kids Were you trained like they had to. They were not diapers before us. Yeah, well, I wonder like which one takes place sooner because it's like, OK, so these low kids Paula came and talk, Or only just that you just make noises. Are they? Can they even, like, go through an app and realize there's a reward system going on, that would be really interesting. And then, like here, we cannot uncovered two very distinct persona already, right? We have the baby group, and though we have the elderly group and then the elderly group also have caretakers and then the baby will have parents, right? So let's talk about the caretakers and the parents are Do they have the same mind said, what do you think? The same mindset as each other or their their charges, their relationship with the there counter user rights. Although caretaker, do they have the saying myself of using this up with their elderly patient and then tracking and getting the data from the usage? Because that could tell doctors about, you know, reactions to medication if it disrupts their regular, um, schedule or you could tell parents Are they you know, at the same time you going every day. So I think that those people are probably more interested in, you know, the analytics and, like, a dashboard experience. Yeah. Yeah. So, um, for the caretakers is more about the outcome. Is that her? Um, for the parents, probably about the duration. And then, um, about the returning visit if we want to put it into, like, analytics terminology, right? Like how many times the kids are using using this average, How many times are successfully completing? Um, a party session Was the faucet turned on afterwards? Do they wanted a complete every single stab s? Oh, yeah. Um, let's see. Also interested in and, um, enforcing the behavior. So essentially, the caretaker and the parent both want the end user to just know that they have to go or get used to going and not have to be reminded. So, um, I think there's a similarity there where the, um you know, the caretaker asked even. Okay, we'll have you gone to the bathroom yet or, you know, parenting to her child. Okay, It's time to go. You know, if you can kind of reinforce the behaviors and then maybe they start to go on their own. Yeah, and then you eliminate a stuff totally. And I think that also comes into okay, what about the interface itself? Right, Because maybe the elderly's, um they might be having dementia or something. Like they can't remember all the stops. Right? And then obviously the baby babies can't really remember all the steps. So how do we How do we design the interface, then? In that case, that's also very interesting for a wearable device, right? And then maybe this color instead of word gets they can't read. I don't think you can yet. Yeah, Yeah. Steps clear steps of walking through of the process. Yeah. Only bold color was now. Yes. Sounds great. Really? Both that it would be, um, more usable to more audiences or something. Get turned off it on because some people can't hear some people are color blind. Yeah, very interesting. And then maybe maybe the wearable devices. Honestly, it's like because these people are more based on touch. Maybe each one is like a different texture. Let's call. Um, yeah. You know, if you everything about, um, the elderly of their really, really old. I mean, their fingers might be losing senses too. They might not be a sensitive to the touch. Um, yeah, very nice. So that does all human factors. And then, um, these are very two different sizes of human beings to if you think about Okay, so maybe we have like it. Add on to this. So it's like a little potty says See, Yeah, yeah. Um, let's see. Okay, so that's cool. So that's two. Very I was a niche persona because they're not the journal market, right? So the general market are probably from 5 to 70 right? Those people who are old enough or poor party turn potty trade and then people who don't corn on living in this little living Likely they're healthy, right? So now let's think about whatever we're designing, something that just tell us people when it's time to go, so to promote the healthy lifestyle. How would that device look rather than the previous thing that we just designed? We're like regular people. It's not that big of a pain point or challenge than it is for babies are elderly. Think it's more of a need for them then, for the regular people, it's just more of a luxury or yes, you're trying like for the regular people. You're kind of going after the demographic that has a little bit more disposable income and their more how house conscious and are towards the early adopters side of things. Yeah. Um, let's see. Yeah, Maybe they do. They do have a less of a pain Points. Very. So improve the have it. Yeah, totally. So maybe maybe it is a reminder. Yeah, it's a diet, um, component to it of how to eat in such a way to promote healthy bowel movement, you know, and to be regular diet has a big effect on that. So maybe that's ah, excuse a little bit that way in terms of helping you shape your diet to be regular. Yeah. And maybe maybe this does co brand with, like, a food product or a line of maybe supplements or, like, just like fibre supplements that you dio And And maybe there is, like, a similar barcode type of thing, right? And that maybe you do accumulate those barcode like, every time you finish. Ah, bottle of something against scan. Improve it. Hey, I did eat this bottle. I think that something doesn't get a strategy. We work with people that are doing a cleanse everything. Day two great with supplements that they're taking. And he helped, and they should go to get that perfect cleanse. Yeah, Yeah, Tali. Part of coffee for you. Cool. All right. So I would like to do another one because you guys are really good at this and says the guys in the front are drinking tea, right? I want to do something. Um, we all know that if you drink too much coffee, it is bad for you. Like there's a lot of caffeine of All right, what if this is an AB that is trying to reduce your caffeine intake? Tell science it was like, No, I can't let go. You will be more by habit formation up. So instead, if you have a habit of drinking three cups a day, the goal should be to reduce the 211 cup and drink coffee, maybe in the morning versus in the afternoon, because if you drink it in the afternoon, affects your sleep. So I think it would be more of like a nap. That would kind of help me transition. Um, so slowly you would switch over to If you have a habit of making three cops, you switch over to drinking one cup in the morning and then eventually maybe drinking Ah, couple coffee every other day and then slowly moving over to tea green tea because it has some caffeine in it. But not as much as a coffee. Great. Yeah, I feel like you're on the right track, but we also have to be super where that old habits die hard, right? If you think about people with nicotine patches, like how hard it is to cut cut down on tobacco, Very. I think happy is the same thing. So how do we reinforce breaking away from that habit? A ritual? I think it's I, you know, ideas around what you could do to replace the ritual. You know, Is it, you know, giving ideas about maybe not so much reducing the amount, but like, what? What can you replace it like, you know, Is it Is it due do 100 jumping jacks, you know, is there's something some kind of health tying with, um, replacing that so that you get used to doing something else. But it is a cup of coffee in the morning to ritual for a lot of people. So how do you replace that toe to get people to move away from that? Yeah, I think sometimes when you're designing an application or experience, it's also great to reference other types of experience that you think would work well, Like, for example, whenever let's say I'm designing this app for maybe the tea industry, let's just say, um for me to find other to meet for me to find inspirations, I would look at it like APs from other industry to I mean, I would also I might even go look at, like, financial APS, anything. Any interaction that I think is good, I would just pour and use those as, like a base. And I think I would say, OK, I think the user we really like this. So when we're talking about this breaking away from coffee app, um, I think for me I will probably look at, uh, ab set. You know, You know those APS, um, that would let you plant a tree and to see how long you stay, not looking at the phone. So if you are like, it will donate water. I think to like Third World country longer you not touch your phone, the more water they would donate, but maybe something like that, right? So it was like, the longer you stay with wake from coffee them more points, you end up accumulating, and I think that's a great tool. So, like a visual cue that relates to your own health. So I'm imagining you. I know there's heart rate monitors, but imagining like a ring that is taking my pulse. And so when if I drink more coffee, the post increases. And maybe the ring starts changing color from a really peaceful bluish green into like a red. And that's what it's like a mood ring, you know? But it's a visual cue, like, Okay, that's getting really read. I've had too much coffee, so it is connected to your own heartbeat. Yeah. So we would all be wearing the ring or the necklace, right? And if someone is drinking too much coffee would be like, Oh, like social shame. Right? Right. Social encouragement. Accountability. Yeah. Yeah, I like that. Or I'm even thinking about, um, the stabilised like the easy button. Right. So maybe every time you so maybe it is. It is one PM Ray. So and I'm not go. I'm due for coffee. But then I stay until 2 p.m. And I didn't have a couple of coffee. Then I can press a button and say, Yeah, I didn't have that comparable cup of coffee, and then maybe you're shoots other tweet. Or it just announced to my social network like joy didn't have a drink of coffee. Great. And then maybe it is a social competition app so you can log on to see this giant leaderboard of you competing against your friends to see who who didn't drink coffee and how many days right now. And you'll have some crazy guy who don't drink coffee for, like, 400 days accumulation to a where you know, there's certain values associated with you know how much caffeine in a cup of coffee 12 ounces of coffee or 16 or whatever. And you know, for each time that you have a cup of coffee, you log it and it accumulates the data. So then, after a week in, see that you've had 100, grams of caffeine and, you know, you're like, Wow, I didn't realize like I was having that much caffeine. And maybe there's, ah, trigger that when you when you see the volume or the amounts, maybe that changes behavior. Yeah, Or maybe you, um you translate that into something more tangible, so it's like you can translate into, like, one huge swimming pool. Great. Right? And you're like, Whoa, Okay, I actually doesn't come soon. Like swimming pool full of coffee. And then for someone else's like a cable, you could make it fine with infographics and making it interesting. So that it is, um it is digestible. Yes, sweet. All right, so I think that's pretty much it for the exercise. And then what we did here, we came up with a bunch of assumptions and hypotheses, right? So it's great that we're all thinking outside the box. I think this is a really good exercise for you to kind of just get started and warming up to a project, right? If you think if you get, um if you are asked to working on a project that's like super big and massive, that has, like, multiple products just started one, and then you start with brainstorming, right? Start building empathy for those users and then start asking yourself those questions like, All right, let's just throw out some have pathetic. All I'm scenario. So what? We're in one of those people using this app. How are they feeling? Um, are they feeling happy or are they the board? Because this is a, um, internal app for banking assistance, right? And then what is the time of the day they using? What are the circumstances? Um, one of the durations, if it's an internal lapping me, they're using it from 8 to 5. Writes of a business. Our app, they don't touch it on the weekend. So, like, do they or maybe some maps, they do only use it on the weekends. Um, Or maybe this is an application that they would use only during emergency. So, for example, those on like, it's like, maybe this is an application, Um, for, like, lifeline, right? He so here are, like, three emergency buttons. And then when? If you are an elderly living alone, you will put in the contact number of three people, right? And then, if you if something happens to you, then you're able to just, like, press a button. And then you were shoot out, maybe phone call, text message to these three people. And then when we think about the circumstances of using that AB is really rare, but you don't want to use it at all. But when you dio you, you are expected to know how it works, Ray. So to avoid an emergency, Um, so that is very different from, um, a male up, right? And so email ab. You check it every day. You check it multiple times a day compared to an emergency app. You tall user, Once a year, maybe. Right. Um, so it's great to kind of just start throwing out assumptions, and now was You get all that, then we it's time to validate your assumptions. Um, I think this is also a great thing about digital product is that there's a lot of self that we can track, obviously.