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iPhone Filmmaking: From Shoot Through Edit

Lesson 14 of 19

Shaping the Story


iPhone Filmmaking: From Shoot Through Edit

Lesson 14 of 19

Shaping the Story


Lesson Info

Shaping the Story

after we have included in all of the good bits from the aero we've dropped it in. We weren't paying attention to the order, remember, Now is the time we shape the story. So we have all the parts, not a matter of kind of arranging it. So it's time to think about which parts to really include. And then what is the order that makes sense for the story? Um and then lastly, consider what is the most impactful way to tell the story. So this is where I'm going to contradict what I said earlier. Um, just a little bit and it's that. Okay, we all know we've got really horrible attention spans these days. And the 1st 10 seconds I believe of video are very important. If you don't captivate your audience within the 1st 10 seconds, um, your video would probably won't be watched. It will be a shame you put all this effort into it and so on. So what I do is yes. I consider the story, and I consider the story arc. But I also consider what is going to keep the audience engaged, especially the very first...

few seconds. What is going to get them interested in watching more. So that's what the last part is. What? What can I do to the story so that it's super interesting from the very beginning? Um, OK, so now let's go back to the story. Right? So when we did the interview, um, these were the snippets that I dropped into the April. I don't wanna make you watch all 10 minutes of it, but these were the parts that I pulled out. So the first part was I pulled out the part where they talked about why they began their own agency on. Then I pulled out the parts that talked about their struggles and then their success. So when they're talking about their clients who their clients were, So I pulled that out and then their childhood influences. So Flom had mentioned she grew up in Paris. So I pulled out those bits. And then finally, I pulled out the parts that showed their portfolio worker when they talked about their portfolio will work because that was really important so that it wasn't in any specific order. So what's next then, is to think about that story arc that we talked about in the very beginning, right? So how did those five things map out to the story arc? And this will influence the order in which you police the's sound bites. The 1st 1 their childhood influences, who were so remember we're doing the, you know, the old world and the New World to the old World. Started with you know, who they were, a Z kids or what influenced them in the next one. Why they decided to begin their own agency, right? So that's kind of the desire or conflict line. And then what were their struggles? And then their portfolio work, which is the climactic event that they were getting all these amazing clients and then finally showing that they're happy? Happy ending doesn't always have to be happy ending. Right. But in this case, luckily, iwas um, so given that that was what I was working with, like, Okay, have all these snippets and the way the interview work. So the whole 30 minutes, some things were out of order. Um, So I then went into the edit, and I started rearranging things based on the story arc. Cool. All right, so let's go into shaping the story, uh, somewhere here. All right. Okay. Um, so I will just I won't make us watch. It's like what? I got it down to five minutes. Um, so I remember when I said Let's shape the story. So you'll see here. There are some things before them actually talking about how they started. So let me play. Let us to start our own agency and nonfiction was we worked around in the studio environment. I started with that. They they worked this part where they're kind of introducing, um, who they are and why they started. And you'll see, So it's a little bit out of order. And then the beginning here I put in some B roll of the room, added that in because I thought it was a good introduction into who they were kind of a good Segway into that interview. But then you'll see here. This has nothing to do with the story. But I wanted to include this part right away so that you know that this video is about to them, and it's always good to see who the characters are right away. So that's why I moved this. So this is slightly breaking out of the story are because we are editing for engagement the very beginning. And then as we go through, you'll see I do follow closely that story arc. So for this part, you'll see, because the first few seconds matter, Um, I edited this and hold it music I, um And then? And then that last part was showing their logo. So their branding that was a placeholder because I didn't have their logo just yet at that point, this point in time, Um, so then, eh? So you can see how I edited for engagement and very beginning. And then I went into, um, introducing them to the different rooms that they had. So just you get a feel for the agency and hopefully, but this time for you don't know them. This will pique your curiosity, and you'll be like, Oh, what are all these routes? What? What's it all used for? Why they're so many pipe of a, um And then it goes into, um to them talking about who there are, and then why they started. So then the sea, I break it out to here. So here's where I put markers. And so I know because a lot of this footage kind of looks the same. So I threw in a title here to tell my signal to myself that okay, from here to the next title anyway, is the segment on their childhood influences. Um, so then this is where that story arc really truly begins. So I have I think I have some talking about her time in Paris. I was born in Paris on I lived there for about years of my life. And what's great about being born and growing up in Paris is that you are exposed to the world of luxury. But I knew about brands and I knew about that's when so that's a childhood influences. And I think Martus history really started out in Illinois in a town called Champagne Abandoned College Town. And my father is a contractor, and one of the interesting things about that is, you know, I was pouring concrete foundations with my father, you know, hopefully that wasn't child labor, but at the age of so you can see, the very beginning was for engagement. And then I had a segment of them introducing who they were so you're not confused. Like, what is this video about? And finally I go into the story arc. So now we're into them, their childhood influences. So that was that whole segment. And then I go into their struggle of struggles. So the journey. So there's that. So then I go into, you know, with the crying or not. What made this question? What would going out and start their own studio certainly start up costs? That's a big investment for any company. But I also think that as your our clients aren't quick turn clients, they buy a product. We move on their clients that make a commitment for several months at a time. So there a few more segments of them talking about the struggles of starting a small business of starting as a design agency in a place where you know it's so competitive. San Francisco's a ton of talented design agencies, so that's that's that part. And then the last part, um, uh, talks about, you know, kind of getting into their starting their success. You know what? Who were the clients that they were landing? What projects were were they, um, getting and that kind of narrative. So now went from childhood to struggle to getting kind of to that climactic event. And unfortunately, in this case, there wasn't like, you know, this dramatic, like, one time moments climactic event. It was just kind of a slow discovery of Yes, this is working because we're getting more clients and, you know, So there wasn't that one moment, unfortunately, but I did include the parts where they they start talking about their successes, that was gonna lead to the end. So then this just talks about. So here's where Martus think lists out some of their clients rarely worked with, you know, Intel and large tech and Facebook. And, um, the house of Marley we've worked with, you know, Plantronics Comcast. So we've worked out a lot of large scale companies, but then being in the Bay Area, we worked with a lot of companies that you may not have heard off, or you're gonna quickly here up as Halo Neuroscience. They're making a big dent. They've only been around for a handful of years now, but they're really setting pace in this sort of pro Sumer neurosurgeon. You elation area that's exploding. Right now we're having a kind of fun with then. So you see, then Now the story is taking a little more shape. Um, it sounds like that was a fast process. But it and what I actually do sometimes is I will save two versions. So that, um, for this one say, Okay, I think this is a good order, but I will make a copy, and we'll show you to do that. So tap here and this icon here, the plus it's you're making a copy, and then with the copy, I sometimes we'll do a different arrangement, especially would some of the sound bites and then listen to what makes the most sense for the story? So, um, don't be afraid to try a couple of different versions up so that you have the best story possible. Um, I think that's it for that part. So they could go back. Um, for this part, I like to emphasize to spend some time on it. This is this is the story. This is what is, um, you know, this is the basis the foundation of everything else when we drop in. B roll is all to support this story. So spent some time on it. I put a chunk of my work in organizing and creating that story. And then what I also do. It's like writing an essay. Um, you write it. You just kind of like, just get all the words and then you come back and then you'll find that you have edits to make and you'll find that, Oh, why did I include that, which often happens with me as I go? I didn't That part doesn't need to be in there. And so I I highly recommend doing the edit to do a couple of different versions and then walking away, sleep on it. If you can afford that time, come back, then you'll be refreshed and you'll have a much newer perspective. Okay, so were there any questions on that? Yes, a certain studio. And we've got questions coming in from the folks at home, but we'll see if we have time for them. How long did that take you? That's a good question. I think a few hours. It was a couple of hours, I would say, because I was listening to Or just a rearranging part. Oh, yes, One question to France's right, Yeah, My initial question was like, How long are in my mind? Uh, how long did it take you? From the time you can. They contacted you to the time you're able to deliver the final product. The final. Oh, from shoot from the actual when we were in the studio at their place and then to the final shooting is a week. Um, yeah. And it was mostly Yeah, it was about you as like, a week. So the shoot happened in a day. Um, and then the editing probably took me a couple of days, cause A I wanted to walk away, sleep on I walk away. And then I finished the next day. Yeah, so I'd say few hours for that part where I was just doing the culling of the footage and dropping in the April and arranging the story that took probably the most of my time. So that took out of no, like, 23 hours to just brie rage things. You do any voiceover? Great. T up to the next video there. Two videos. Yes, I do do some voiceovers. And this one I did end up music's and voice over. Um, all of the participants in the video seemed really coherent. And they have their thoughts together. But is there an instant instance where maybe they have, like, an idea? But then you have to, like, kind of cut the start to the finish, to really combine the idea and make it. Yeah, yeah. Um, so yes, sometimes there towards end. This happens a lot when you're interviewing people, they finally get comfortable and you're actually done interviewing eso. There are few things in the end that were great, and I wanted to include it. So I cut out some of that, and I put it in the beginning. So yes, there are. There are additional thoughts that I thought were great and wanted to include, especially as part of the struggles that wasn't coming out initially. That came out that So I did a piece a few things together. Yeah, and then you cover a bureau which will go into

Class Description


  • Create a video entirely on the iPhone, from shoot to edit
  • Master advanced video apps on the iPhone
  • Learn how to use iPhone video accessories like gimbals and mics
  • Build a story arch and shot list for your film
  • Capture pro-level audio in an interview
  • Shoot supporting b-roll
  • Master iPhone video editing using apps
  • Record and add a voice over
  • Export and share your video


Who says you need expensive video gear to create movie magic? In this course, Cielo de la Paz breaks down capturing effective and high-quality films with gear that can fit in your pocket -- the iPhone. She’ll walk through the importance of pre-production and crafting your story ahead of your shoot. Learn how to use a variety of iPhone video accessories and apps while exploring the technical side on how to get the best shots.

By going in the field with Cielo, you'll learn to navigate real-world scenarios, from problem-solving to prioritizing your shot list. While the iPhone may be a smartphone, she'll walk through every element of capturing pro-quality video from a simple device, from recording audio to using add-on lenses. Capture shots that make the videographers with the bulky cameras jealous by using the iPhone's small form factor to your advantage.

But the iPhone isn't just a video camera -- it's a powerful tool for editing videos anywhere. Cielo will then take you back in the studio and walk through one of the best video editing apps for iPhone and iPad out there while explaining how to piece together your story into a cinematic success. Add your own editing style to raw footage to create a story worth sharing. There is a lot of magic and ability in the camera that is always with you -- learn to use its capabilities to capture and create great video.


  • Beginner to intermediate mobile filmmakers
  • Beginner filmmakers
  • Social media influencers
  • IGTV producers
  • Beginner to intermediate vloggers
  • Anyone interested in making videos with their phones


iOS apps LumaFusion 2019, FiLMiC Pro, and Hyperlapse


San Francisco-based mobile filmmaker and photographer Cielo de la Paz first found success with a Shot on an iPhone billboard. Since then, Cielo has been teaching others to find the same success using just a smartphone. The founder of, Cielo teaches iPhone film and video classes at Stanford, as well as sharing techniques at conferences, private events, and even with government agencies. Over the course of her online and in-person courses, she's helped thousands to capture their own stories using the simplest video gear. Along with those Shot on an iPhone billboards and commercials, you can also find her work in Business Insider, USA Today, National Geographic, and House Beautiful. Her creative approach to iPhone filmmaking helped her earn the Gold Cannes Lions Award, as well as honors from the Mobile Photography Awards and iPhone Photography Awards (IPPA).


  1. Introduction

    Meet your instructor and gain an overview of the course. Learn why the iPhone is a good storytelling tool. Pick up the pros and cons of shooting iPhone video.

  2. Your Story Arch

    Set yourself up for success from the start with the pre-production process. Build a story arch, a shot list, and prep your gear before the shoot. Brainstorm a simple storyline to keep your project on track.

  3. Creating a Shot List

    What footage will you need to capture in order to tell your story? What shots do you need to have enough to stitch everything together inside a video editor? Walk through the process of brainstorming potential shots, for both short videos and longer content such as interviews. With variety in mind, categorize your shot list to capture context and tell the whole story.

  4. Gear List

    When working with an iPhone, the gear you use tends to be smaller too -- but that doesn't mean you need to bring all your mobile video tools with you. Learn how to determine what to pack and what to leave home based on your story arch and shot list. Then, go through the different smartphone video accessories to find what you need and what you can skip to suit your shooting style.

  5. Introduction to Location Shoot

    Go behind the scenes for Cielo's iPhone video project capturing a promotional video for an industrial design company. Gain background and context on the project in this short lesson.

  6. Mobile Filmmaking Gear

    Continuing the behind-the-scenes video, learn what gear Cielo brings with her. Look at different options for support rigs from tripods to gimbals. Capture better audio using lavalier mics, shotgun mics, and Bluetooth-enabled mics. Explore different lens options as well as lighting choices.

  7. Assessing the Location

    Don't start shooting right away -- scouting the location is an important part of the process. Go behind the scenes to explore the location and see potential angles for the video. Learn to adapt your shooting plans based on what you see on location, and use the pre-planning to stay focused on the project.

  8. Setting Up the Interview

    Interviews are part of many video projects. Learn how to set up for an interview, from considering the lighting and the background to lenses, composition, and audio. Get creative with video hacks, like using a rolling office chair as a make-shift video dolly. Learn to navigate the app FiLMiC Pro for advanced shooting features.

  9. Capturing the Interview

    With the audio prepped, the background cleared and the composition selected, go behind the scenes for the actual interview shoot. Navigate shooting options in the FiLMiC Pro app, like 4K video quality and frame rates, then see the full interview.

  10. Capturing B Roll

    With the interview finished, work to capture supporting footage, called B-Roll. In this lesson, you'll learn how to add more visual interest to your shot by recording extra B-Roll during the shoot. Cielo also demonstrates how to use a gimbal to add stabilized camera motion video effects.

  11. Shooting Creatively

    The iPhone is so small, that you can put the camera in tiny places for a unique perspective and special effects. In this lesson, beef up your creativity by learning iPhone video tricks, from using gaffers tape to keep the iPhone in place to using the Apple Watch as a remote trigger. Work with time-lapse in the Hyperlapse app and other creative iPhone filming techniques.

  12. Organizing Your Footage

    The iPhone is so small, that you can put the camera in tiny places for a unique perspective and special effects. In this lesson, beef up your creativity by learning iPhone video tricks, from using gaffers tape to keep the iPhone in place to using the Apple Watch as a remote trigger. Work with time-lapse in the Hyperlapse app and other creative iPhone filming techniques.

  13. Culling Footage

    All your shots won't make it into the final version. Jump into video editing with the LumaFusion app, one of the best video editors in the iOS App Store. Learn how to import the files to the LumaFusion app to edit videos, as well as how to choose the best video clips for the project.

  14. Shaping the Story

    With the parts selected, arrange those clips into a storyline. Work with the video app to build a timeline. Learn to build a story arch, to arrange video clips inside the editing software, and more.

  15. Adding B Roll to the Edit

    With the story in place, supplement the main video with that creative B-Roll. Learn how to determine where to place B-Roll and how to use those iPhone video clips strategically.

  16. Color Grading and Fixing

    Color grading helps establish your editing style -- and it's a must if you shoot in the raw N-Log format. Master the editing tools for color inside LumaFusion, including shortcuts for color grading multiple video clips.

  17. Music

    Sound effects help determine the mood of the movie. In this lesson, Cielo shares tips for finding the right music, as well as sharing how to add music to the video using LumaFusion. Work with adding music from a Storyblocks subscription and searching the music library, a quick method that doesn't require messing with iTunes.

  18. Voice Over

    Adding voice can help tie the story together. Learn how to record a voice over from iOS devices, from simple tricks like recording in a closet when you don't have a sound room, to using a mic. Then, learn how to add the voice over to the video inside the video editing software.

  19. Exporting and Uploading

    With the video editing finished, now what? Learn how to export and share video, including using cloud storage, and how to save space on your iPhone without losing the entire project file. Finally, see the final video Ciel worked on assembling throughout the course.


Chrystelle Hadjikakou

Being a beginner in all things video, watching this live class left me excited to try out a lot of things on my iPhone, not to mention I learned loads. Cielo showed us the full process from shot listing to gear to preparing the shoot and then shooting and editing, which was very enlightening, also I want to thank the people who were on the chat, because sharing tips and tricks was great too! Thank you for the awesome work!


This class was great! Cielo offered really good information. It was probably more than I needed since I am a beginner, but it inspired me to try and use it for the simple reasons I took the course. But it also showed me what is possible and how I can eventually upgrade what I am doing. It's good for people who are really into photography and telling the story of entrepreneurs (which is so important these days) can use their photography skills to help business owners stand out whether it's your side hustle or main career.

Chaya Emily Baumbach

Cielo is a gifted lecturer who explains iPhone filmmaking clearly, easily and in a fun way. I love the way she explains the steps in making videos on our smartphones, along with equipment and app recommendations. So glad I purchased this class as it is immensely helpful to me, a newbie.