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Podcast Artwork

Lesson 8 from: Launch, Market and Monetize a Podcast

Sam Laliberte

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Lesson Info

8. Podcast Artwork

Next Lesson: Podcast Skeleton

Lesson Info

Podcast Artwork

So once you've found your genre, you've picked your format and you're starting to really bring your show to life. The most important marketing asset that you're going to have is your artwork, this is really the first thing people will see visually, especially if they're using a Discovery platform, like Apple podcasts where they're scrolling through and they're making a quick decision about which show they want to listen to. Now, if you look at some of the artwork that I found, I really wanted to pull some examples of niche podcasts, we'll get to that in a second, but really look to where your eyes go right, you know, maybe it's grammar girl, you know, it's very simple, it's clear text, it's legible. It shows visually what it's about and it has that tagline that quick and dirty tips. My eyes really go there something like thrift shop though, unfortunately, even though I love the concept of a podcast show about thrift shopping, I'm all about sustainable fashion and that sounds like I'm g...

reat for that audience, I'd probably just skimmed by that. It's not captivating the text is kind of almost going into the both sides of the artwork. So this isn't an area of your marketing that you want to skimp out. So definitely go for high quality captivating, eye catching. If you also think about apple, for example, when they want to feature shows, they want something to look good and align with their brand, they're not going to pick a show that has crappy artwork, even if you have amazing numbers and even if you have an amazing concept. so definitely focus on that. I'll also just talk about how niche podcast can be, which I just think it's so cool. You know, this platform has really made everyone have an opportunity to find their voice. The self storage show is a podcast about the storage industry, or Denzel Washington is the greatest actor of all time period. Very interesting shows out there and it really just goes to show that you can have a podcast about anything and it doesn't have to be a serious business, how to start a business, how to scale your business, which you seem to hear so much in media. There's a lot of really niche, really fun shows, so be very imaginative here, but definitely don't skip out on your artwork.

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Ratings and Reviews

Armando Cartaya

Big Up's to Sam Laliberte, awesome course. I have been podcasting since 2020 and I took the course to improve my podcast structure along with my marketing skills and for sure it paid off. I learned so much in this course that I have been applying it to my podcast and how I promote the show. I highly recommend this class to anyone who is podcasting or thinking about it. Thank You Sam putting on the right track. Great tip on Instagram, thanks.

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